Life Insurance for Millennials–Florida Insurance School [VIDEO]

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

Protecting Southwest Florida Since 2008–LarsonEd

We protect and serve the Southwest Florida community by keeping real estate agents off the streets every day.

You’re welcome.

protecting southwest florida

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

SEO for New Real Estate Agents

More than ever potential home buyers are starting and continuing their house hunt online.

According to the Real Estate in a Digital Age 2017 Report, more than 75% of home buyers use the internet in their home search (including nearly 100% of Millennials).

As a new agent, if you want to reach these many potential clients online, you need to optimize your website to get the most traffic you can.

Follow these steps to improve your SEO.

SEO for new real estate agents

1. Utilize local keyword phrases

Most home buyers start their research with local keyword phrases like “Fort Myers real estate.”

Although over time you may expand your business to include multiple regions, when you build your website at the start of your career, you’ll want to focus on a single area.

Once you’ve established yourself as a market expert in the first area, you can then expand to target other surrounding areas.

To optimize your website, blog, and articles you should choose search phrases like the following:

  • Fort Myers real estate
  • Fort myers realtor
  • Fort Myers real estate agent
  • Fort Myers homes for sale

The more targeted and specific your website can be, the better.

As a new agent your goal is to capture local internet traffic, not traffic from all over the state or region.

At the start, avoid key phrases such as “Florida real state agent,” since you’ll be too small to compete for that kind of keyword.

Make your website a resource for potential home buyers with relevant blogs, articles, images, and videos that all provide value and are keyword optimized.

2. Write blog posts about premium homes

Although you may list dozens or even hundreds of listings at a time, you will certainly have a select few properties that you really want to sell.

Writing a blog post about one of those properties could do wonders for securing more prospects.

For this kind of blog post, the optimized keyword would be the property’s address. Be sure to include the address in the following places:

  • The meta descriptions
  • The file names of the photos
  • The alt tags on the photos (which you can usually edit once you have uploaded the photo into your blog/website)
  • URL
  • Title

Create about 200-350 words of unique writing that describes the home features using the best practices for home listings along with the standard description.

Note: for other blog posts not targeted for a specific property, there is no perfect number of words. However, longer content tends to be more helpful for users, and will therefore be rewarded more in Google’s search rankings.

You will also want to get as many backlinks from trusted websites as you can.

3. Off page SEO

You can establish authority in Google’s algorithm by submitting your website and business info to directories such as the Better Business Bureau, Yellowbook.com, Local.com, YP.com, and more.

Also, be sure to claim your business on Google (don’t forget about Yahoo and Bing, which both receive more traffic than most people realize).

By claiming your business, Google will see you as a trusted website, meaning they’ll put your site in front of more potential clients.

Get on the following sites:

  • Trulia
  • Zillow
  • Redfin.
  • Facebook
  • Twitter
  • Pinterest (with images of your listings)
  • Youtube (with video tours of listings, which can be huge for gaining traffic)
  • Instagram (with quality images of homes)

Your website doesn’t have to be perfect: the main point is getting started. Creating quality content consistently is the best and most efficient way to be found.

Perhaps you don’t have any skills with video creation but you enjoy writing—then write incredible content. Maybe you have excellent photos—utilize them. Anything you can do to create valuable content will help you sell homes.

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

LarsonEd is Red Hot–Naples Real Estate School

We’re expanding…AGAIN!?

This time we’re moving to the solar system’s home star: the SUN!

Or, well…actually we already have classes in Florida, so I think we’re good.

larsoned is red hot

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

Happy Halloween from LarsonEd!

Happy Halloween, you little ghouls and goblins!

Happy halloween larsoned

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

Real Estate Agent Safety Tips [VIDEO]

To learn more about LarsonEd’s Florida real estate and Florida insurance courses, visit LarsonEd.com or give us a call at 239-344-7510.

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

How to Sell Life Insurance to Millennials

The millennial generation (in general, those born between 1980 and and 1995) faces a unique set of financial challenges.

The average college student who graduated in 2016 carries more than $37,000 in student loan debt.

They also came of age under the shadow of America’s greatest financial crisis since the Great Depression, which leads many of them to be apprehensive to invest in the stock market.

And many millennials are small business owners—about two times more than the previous generation.

These dynamics create a unique demographic of people who may have a steady income they don’t yet know how to utilize.

This makes a wonderful opportunity for both clients and agents to provide them with life insurance services.

First, it’s good to understand the millennial mindset.

how to sell life insurance to millennials

Different priorities

For some previous generations, starting life meant starting a career at the bottom of a ladder and working there until retirement, finding a spouse early, and having kids in their early 20s.

In general, millennials aren’t following this life formula.

In 2015, the median age for first time marriage in America was 27 for women and 29 for men, compared to about 20 for women and 23 for men in 1970.

Census Marriage info

Image courtesy of United States Census Bureau

The mean age for first children for women in 2014 was 26.3.

And they’re buying homes later and less often.

Of course the housing market is out of millennials’ control, but when and if they start a family is largely a choice they are making.

Because they don’t have dependents or a mortgage, and they do have a mountain of debt, they may not see the need for life insurance.

The first step is to let them know that life insurance is not nearly as expensive as they may assume.

They may not see the value in getting coverage to support a spouse and children they do not yet have.

Three ways to help ease this opposition:

  1. Instill the importance of starting early
  2. Emphasize the relative affordability of life insurance
  3. Contradict misinformation about life insurance

Starting early

Let hesitant millennials know that life insurance doesn’t just cover funeral expenses, but it can help cover so much more, such as lost income, debt, and an inheritance.
And remind them that their rates are lowest if they start their policy young.

For example, a 20-year term policy for $500,000 could be less than $30 a month. Even in the starkest of times, $25-$30 a month can often be put aside.

Personalized policies

Inform potential millennial clients that life insurance policies are very unique to each policy holder. If, for example, they’re thinking they don’t have the same financial needs as their parents (and therefore don’t need a policy) they can absolutely get a different plan.

If they are one of many new millennial entrepreneurs, perhaps they could use a life insurance policy to protect their new company.

Digital services

Millennials expect and need online tools to help them find quotes for policies and an ability to enroll online.

By providing these tools and understanding millennials’ viewpoints, you will be more able to provide a policy that fits their needs.

For more information or to sign up for health and life insurance education, visit our website, LarsonEd.com, or give us a call at 239-344-7510.

naples real estate school

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com