Happy Halloween from LarsonEd!

Whoa! Who is that teaching class this spooky Halloween week?

Is that a Rick-o-Lantern?

Florida real estate school


Brad Larson

Florida real estate school Larson Educational Services

1400 Colonial Blvd Suite 44

Fort Myers, Florida




1000 Likes for Florida Real Estate School!

Florida real estate school Larson Educational Services has 1000 likes on Facebook! Thanks to our amazing fans and everyone who supports us in bringing you the best real estate education in the state of Florida.

Brad Larson

Florida real estate school Larson Educational Services

1400 Colonial Blvd. Suite 44

Fort Myers, Florida





Florida MLO License

Naples Real Estate School

NMLS 20 Hour SAFE Comprehensive Classroom Course

 (includes materials)

Larson Educational Services is an approved NMLS Education Provider (ID: 1400171) and 20 Hour SAFE Comprehensive Mortgage Loan Originator Course is the 20-hour course approved by NMLS (ID: 1181) to obtain your Mortgage Loan Originator license.

2015 Dates and Times

Weekend Classes: 3 days – Fri, Sat, Sun 8:30am – 4:30pm each day

Weekday Classes: 3 days – Tue, Wed, Thu 8:30am – 4:30pm each day

November 6, 7, 8 (Weekend) Naples
December 1, 2, 3(Weekday) Fort Myers

About the 20 Hour SAFE Comprehensive Mortgage Loan Originator Course

Federal and state laws require that state-licensed mortgage loan originators complete NMLS-approved pre-licensure education at an NMLS-approved school. Larson Educational Services is a Florida-based NMLS-approved school – NMLS PROVIDER ID: 1400171 and NMLS COURSE ID: 1181.

Mortgage Loan Originators or MLOs are an integral part of the real estate transaction. As a licensed MLO, you will be working with mortgage lenders to obtain financing for potential home buyers and you will be paid based on the financed dollar amount. It is a challenging, but financially rewarding career choice.

All MLOs are regulated by the state in which they will originate loans and must be registered with the Nationwide Mortgage Licensing System or NMLS. The curriculum development team at Larson Educational Services has developed this course to include the mandated hours and topics and to reflect the body of information required for an entry-level mortgage loan originator.

At the conclusion of this course, you will be armed with the knowledge to legally, safely and efficiently serve the needs of today’s borrowers and lenders in real estate financing transactions. The course workbook combines detailed text, student notes, and sample questions. The course is updated as necessary to reflect ongoing changes within the mortgage industry. This course includes ALL exam preparation materials necessary to be prepared to pass both NMLS exams, including the Uniform State Test (UST) questions.

Key Objectives of the Course by Unit

  • Unit 1: Florida Specific Laws and Rules
  • Unit 2: General Mortgage Knowledge
  • Unit 3: Federal Mortgage-Related Laws
  • Unit 4: Mortgage Loan Origination Practices
  • Unit 5: Mortgage Loan Originator Processes
  • Unit 6: Ethics in the Mortgage Industry

Course registrations at Larson Educational Services can be made by phone (239) 344-7510 or on our website LarsonEd.com. We accept “paid” or “unpaid” registrations at time of enrollment, meaning you can pay your tuition today or wait until you check in on the first day of the class. Either way, your seat in the course will be secured.

Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907

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AIDA Model Advertising–Florida Real Estate School (VIDEO)

Register for class: http://www.larsoned.com/realestate/post-licensing/

Like us on Facebook: https://www.facebook.com/LarsonEducationalServices

Subscribe to our Youtube channel: http://www.youtube.com/subscription_center?add_user=LarsonEducationalFL

Follow us on LinkedIn: http://www.linkedin.com/company/larson-educational-services

Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907

Keys to Effective Advertising for Buyers–Florida Real Estate School

Florida Real Estate School

Keys to Effective Advertising for Buyers

Institutional Advertising – Marketing – Image Advertising

Your goal with advertising to buyers is to create a favorable image and differentiation. But be careful because most consumers choose an agent based on a personal referral rather than a bus bench or billboard. Especially if that billboard looks like this:

 lamb ad florida real estate school
Photo credits: torontocondos.com

Specific Advertising

With specific advertising, you are trying to stimulate activity on a specific property. Therefore, once a property is listed, it’s time to get to work finding a buyer.

The A.I.D.A. Approach to Advertising 

The A.I.D.A. approach to advertising dates back many years, and is a useful guide for anyone who needs to write a sales ad, especially agents with little or no ad-writing experience.

aida florida real estate school

Attention: Write a headline that describes the number one feature of the property to sell them on reading the ad

    • Headlines
    • Word combinations
    • Typefaces and layouts
    • Color

Interest: Once you get their attention you need to cultivate interest

    • Connect the opening line to the headline; get to the point of the headline immediately
    • Use short sentences, and punchy words
    • Don’t lead with numbers; the decision comes from the heart
    • Don’t talk about special offers or discounts at this point

Desire: Create excitement by appealing to the senses

    • List a benefit for every feature
    • Use clear and concise language
    • Build mental images
    • Establish the credibility of your claims

Action: Convince them to make a purchase

    • Be convincing without being pushy
    • Call to action — Be clear about the step to take
    • The TV pros offer a special price and place a time-limit on it to get them to act NOW!

Follow these rules for effective advertising and you will be selling more homes in no time.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

1400 Colonial Blvd. Suite 44

Fort Myers, FL 33907




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Florida Sales Associate Post-License Course

Naples Real Estate School

Florida 45 Hour Sales Associate Post-License Course (CLASSROOM)

Credit hours: 45
DBPR Licensed Florida Real Estate School License #ZH1002299

Tuition: $249 – course materials included

2015 Dates and Times

Weekend Classes:  Five days, Friday through Sunday the first weekend, and Saturday and Sunday the second weekend from 8:30am to 5:00pm.

Weekday Classes:  Five days, Monday, Wednesday, Friday and Monday and Wednesday the following week from 8:30am to 5:00pm

Evening Classes:  Ten evenings, Monday through Thursday the first two weeks and Monday and Tuesday the third week from 6:15pm to 10:00pm

October 26, 28, 30, Nov 2, 4 (Weekday) Naples
November 6, 7, 8, 14, 15 (Weekend) Fort Myers
December 4, 5, 6, 12, 13 (Weekend) Fort Myers

Although the state says you have up to 2 years to complete this course after obtaining your Florida Sales Associate license, we recommend attending this course within the first 2 months of being licensed. Why? Because this course lays the foundation for you to conduct the practical side of the business –finding sellers, properly pricing, marketing, finding buyers, negotiating and more!

In the Florida 45 Hour Sales Associate Post-License Course at Larson Educational Services, you’ll sharpen your skills in every aspect of listing and selling. You’ll learn how to professionally prepare and present a comparative market analysis that separates you from the competition. You’ll discover techniques to increase your percentage of listings sold. You’ll learn strategies to demonstrate and reinforce pricing decisions. And you’ll learn all about marketing, real estate technology and building an internet presence that gets you found online!

Topics Include:

  • Career development
  • Discrimination laws
  • Prospecting for listings
  • The listing presentation
  • Working with buyers
  • Writing and presenting offers
  • Financing the purchase
  • Investment property
  • Risk management
  • Business planning
  • Proper pricing
  • Listing contracts
  • Sales contracts
  • Mortgage alternatives
  • Closing the transaction
  • Property management

Not ready to pay for your course, but want to hold your seat?
That’s ok! We accept unpaid registrations online or by phone.
Your tuition will be due on the first day of class.

Call us today with any questions.

(239) 344-7510

Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907

LarsonEd General Manager Brad Larson has been Promoted!

It’s time for me to move up in the world, so I’ve decided to expand my duties into becoming a motivational quote maker. What do you guys think?

Brad Larson

Naples real estate school Larson Educational Services

1400 Colonial Blvd. #44

Fort Myers, Florida