Why Real Estate Agents Should Be Blogging [VIDEO]

To learn more about LarsonEd’s Florida real estate and Florida insurance courses, visit LarsonEd.com or give us a call at 239-344-7510.

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

The Power of Saying No [VIDEO]

As your client list expands, so will your options–including your option to say ‘no’ to potential clients.

To learn more about LarsonEd’s Florida real estate and Florida insurance courses, visit LarsonEd.com or give us a call at 239-344-7510.

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

How to Choose a Broker–Naples Real Estate School

 

It’s easy to think that you’ll be okay at any broker or brokerage firm.

You’re so excited to start your real estate career that you might be willing to go with the first broker to offer you a position on their team.

But if you want your real estate career to start off on the right foot, you’ll need to find the right broker.

Not all brokers are created equal.

Some may be very mentorship-focused, taking pride in helping new agents start their new career.

Others may not be interested in nurturing a new recruit at all, leaving you to fend for yourself until you learn on your own.

Though each style may fit some agents and not others, you need to articulate to yourself what exactly you’re looking for in a broker so you’ll be more ready to disqualify the ones who don’t fit your needs.

Consider these 5 things when looking for a broker.

how to choose a broker

1. Are they making deals?

Before you choose a brokerage, try to find out how business is going. Talk to other agents in the brokerage.

Are they making sales?

Could you see any of them as mentors?

You may be doing a lot of work on your own as an agent, but your brokerage is meant to be a support system.

If you don’t see yourself fitting in with the culture of the office, then you may want to keep looking.

 

2. What’s their reputation?

Like any other business that operates on word of mouth—like dentists, lawyers, and doctors—a brokerage firm will have a reputation that they need to cultivate and protect.

Snoop around online to see what other people are saying about the brokerage. Find their negative reviews on Google, see if they have any issues on the Better Business Bureau—if any red flags stick out, trust your gut.

But remember that some online complaints are anomalies and may have more to do with the complainer than the company.

 

3. Go with your instincts

Disqualifying a broker may be as simple as not getting the right vibe from the people you meet. Trust this feeling. You are under no obligation to stick it out with the first brokerage you find and keep the following in mind:

You are the one interviewing the brokerages for a good fit, not the other way around.

 

4. Location, location, location

Not all brokerages deal in selling the same kind of properties.

If, for example, the prospective brokerage deals a lot in expensive waterside properties, you may get some big commission checks. However, the opportunities to sell such homes may be few and far between.

And those luxury properties may not go to the “runt of the litter” like you—the newbie at the brokerage.

Consider whether or not the brokerage is in a luxury area and if selling more expensive homes is the particular kind of challenge you’re looking for, rather than selling more homes at a lower price.

 

5. Listen through the grapevine

Asking other agents about a broker is one of the best ways to get the inside scoop on a brokerage and how they do business.

Does the brokerage provide good leads?

What are their fees like?

How do they split their sales between agents?

The best fit for the people you talk to may not be the best fit for you.

Brokerages that provide offices, advertising and excellent training may take higher fees.

If you’re an agent who prefers to do more on your own, you may want a more hands off brokerage. It’s all up to your particular disposition as an agent.

If you’re looking to get your Florida broker or agent license (or if you just need continuing education), then visit our website, Larsoned.com, or give us a call at 239-344-7510.

 

naples real estate school

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12

Naples, FL 34105

info@LarsonEd.com

239-344-7510

LarsonEd.com

Back to School–LarsonEd

It’s not just the kids who are heading back to school–LarsonEd is gearing up for a full slate of fall courses. Check out our schedule here: https://larsontrak.larsoned.com/63-Hour-Sales-Associate-Pre-License-Course

back to school larsoned

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

Why Your Real Estate Career Is Off to a Slow Start [VIDEO]

Do you look at the spotless floors of a supermarket and think, “Wow, the cleaning crew here is amazing”?
Not likely.
Odds are, you notice when a place is dirty and pay no mind when it’s clean.
Same goes for mailmen: we don’t thank the mailman for giving us all of our mail on time, we only curse him when he fails to do so.
These are often thankless jobs that are being accomplished to their utmost potential when the people carrying them out are unnoticed.
Is it possible that real estate agents are in this category?

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

How to Create a Marketing Plan for Real Estate Agents

 

He who fails to plan is planning to fail.

-Winston Churchill

No matter how far along you are in your career—whether you’re a real estate newbie or a seasoned veteran—you won’t succeed without a well thought out plan.

And when we talk about a marketing plan, we’re not talking about your ideas to write a blog whenever inspiration hits, or to create videos when you have time (if your plans are only in your head, they are little more than pipe dreams).

We’re talking about a detailed plan to jumpstart your business through specific actions.

A marketing plan is:

a document that details you or your company’s marketing goals for a specific timeline, including a detailed step-by-step framework for achieving those goals.

Think of it as the blueprint you’ll use to guide the construction of your real estate career—your process for promoting your services.

Some quick tips for getting started:

  • Allot a significant amount of time preparing the plan
  • All goals within the plan should be reachable (with specific steps for reaching them)
  • Keep it easily accessible for reference
  • Share with the necessary people who can help enact the plan
  • Refer to it regularly (say every quarter)
  • Be willing to adjust it

how to create marketing plan

 

How to Create Your Marketing Plan

Without clearly defined goals, your time and money with both be spent inefficiently.

Whether you’re an agent, home inspector, mortgage loan originator, appraiser, or notary public, just joining a team or setting up your office is not enough to attract customers.

You need to find them through marketing.

Although the details of marketing plans may vary, there are still some universal elements that every plan needs.

 

1. Clearly define your goals

Every subsequent step is based on this one, so it must be right. Maybe you have one specific goal or several—whether it’s driving more traffic to your website, increasing your number of clients, or reaching a higher revenue point—you won’t accomplish any of it without writing it down first.

 

2. Find your niche

What separates you from your competitors?

The answer to this question will help guide you to discovering your niche in the market.

Do you have superior customer service?

Do you specialize in a specific kind of property?

Do you have better images and videos than anyone else in your market?

Once you discover your niche, that knowledge will drive the tone of your marketing plan.

 

3. Find your target market

You cannot reach everybody.

Trying to reach every person is the same as attempting to reach nobody. Because time and money and effort are finite resources, you must necessarily exclude some potential customers in your marketing plan in order to more directly reach your target clients. (This comment is called “Hiding in Infinity.” Read more about it here.)

 

4. What’s your message?

Here’s where you get to have a little more fun.

What do you want to say to your audience and how do you want to say it?

Are your marketing materials going to be playful, professional—maybe a little bit of both?

Without a game plan going into it, your tone will be inconsistent.

Take a mountaintop view of your marketing plan and imagine how your brand will appear across various mediums and social media platforms.

 

5. What’s your budget?

How much are you going to spend on your marketing plan every month, quarter, or year?

It’s possible that the amount you spend could be zero—it’s possible (at least as far as money is concerned). However…

 Remember that your budget includes time, as well.

Defining a budget helps you cap expenditures before you get ahead of yourself trying to reach goals that may not be within reach yet given your revenue.

You may hate crunching the numbers, but it’s a necessary step, otherwise you may find yourself with a plan that has no financial backing.

 

6. Specify your outreach

How much time are you going to spend on digital marketing efforts?

What about traditional marketing like magazine and newspaper ads, direct mail, and perhaps even billboards?

You don’t necessarily need to be everywhere, but you do need to think of the best channels through which to reach your audience.

Where do your potential clients?

Where do they spend their time?

You need to be right there with them.

 

7. Cultivate a content expertise

Try adding a blog to your website to share and post original content. Contribute to other real estate websites. Stay consistent and, over time, if you are adding value to people’s lives, you will be seen as a market expert.

People will begin to trust you.

Google will begin to trust you.

Your website and related content will rise in Google’s search results.

More clients will come to you.

8. Delegate

Your team (if you have one) needs to know about your marketing plan in order for it to come to fruition.

Get their buy-in from the beginning and set the plan into motion. 

To sign up for classes with Larson Educational Services, visit our website, LarsonEd.com, or give us a call at 239-344-7510.

naples real estate school

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12

Naples, FL 34105

info@LarsonEd.com

239-344-7510

LarsonEd.com

 

The Power of Saying ‘No’

If you’re constantly prospecting and adding value to your clients’ lives–in other words, as you ascend to agent superstardom in the real estate or insurance industries–you’ll reach a point where there are more people vying for your services than you can handle. 

This means you’ll have more prospects than time–a great problem to have.

Here’s the thing, though:

your time and energy are both finite.

As your client list expands, so will your options–including your option to say ‘no’ to potential clients.

If you’ve established yourself in your niche market and created a reputation for yourself, odds are good that you have some products that are more expensive than others.

As time goes on, you may want to do away completely with offering lower end products, even if they bring in some revenue. Why? Because the time you’ll save by saying ‘no’ to selling these products and the clients who buy them will become more valuable than the little revenue those products once brought to you.

This discerning eye for efficiency is one of the most important skills to hone as your business grows.

larsoned naples insurance school

To learn more about LarsonEd’s Florida real estate and Florida insurance courses, visit LarsonEd.com or give us a call at 239-344-7510.

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com