LarsonEd’s Got a Full Slate of Summer Courses!

Check out what’s coming around the bend…it’s LarsonEd’s full slate of summer courses, including a boatload of continuing education!

See our schedule here: https://www.larsoned.com/realestate/

larsoned summer courses

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

The Long Way is the Shortcut

Florida insurance school

Have you ever tried to buy something cheap (like clothes) and had to replace it after only a few uses?

You probably bought the cheap item because you didn’t want to (or couldn’t) spend more money on its more expensive counterpart. You find yourself buying the $20 cotton jeans that wear out after a year rather than the $45 denim jeans that would last you 5 years.

Why do we do it? Sometimes it’s because we don’t have the money to buy more high quality items.

Other times, though, we’re looking for the quick solution—the shortcut.

That’s why I cringe when I see articles like this: https://www.zillow.com/blog/blue-kitchens-sell-for-more-216631/

It’s a breakdown of which colors in which rooms raise your home value and by how much. (Periwinkle blue adds $5,440 to home value? Who knew?!)

So what are you meant to do with this information about paint colors? I agree, it’s tempting to share this as viable information—a simple change in paint color seems like an easy shortcut to more money—but there are so many X factors we don’t know.

Most importantly, do these more profitable color schemes translate to Southwest Florida, where earth tones dominate?

If you followed this one-size-fits-all shortcut for paint colors, you might spend more time and money in the long run than if you put in the real work.

The same way that buying cheaply made clothes isn’t an efficient way to spend money, trying to improve your sales with a panacea is usually less efficient than putting in the work.

Holding your business together with a series of short cuts is as sustainable as buying cheaply made clothes—you’ll wake up one day and the soles of your shoes will be flopping off like the lapping tongue of a dog and your pants will bust at the seams like a plumber.

Take the long road—it’s the only sustainable route you have.

the shortcut

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

How to Convert FSBOs into Clients–Part 2

We all like to save a few bucks here and there, especially when it comes to home ownership.

But some boot-strapping home owners take DIY too far.

Sure, it makes sense to teach yourself how to fix a leaky faucet or replace a broken door hinge.

But at what point does this self reliance go too far?

The answer: when you decide to sell your home yourself.

Some people see listing their home for sale by owner (or FSBO) as a way to save an agent’s commission for themselves.

“I can put a few signs in the front yard,” they tell themselves. “And what’s so hard about taking some pictures and posting them online?”

What they don’t realize, however, is that their choice to go it alone could potentially cost them a lot of time and money.

So how do you turn FSBOs into a client?

In short, through education.

Inform FSBOs of the risks they’re unwittingly taking on and explain the possible negative implications of those risks.

Read Part 1 Here

How to convert fsbos

5. They will take longer

On average, FSBO listings will take longer to sell than agent listings. Unless the person selling without representation already knows a person who wants to take the property, this can mean a lot more time spent on the market. 

For similar reasons, properties listed by the owner are often incorrectly priced (watch here for some of the most common causes of inflated home prices).

Consequently, close to 20 percent of FSBOs are unable to sell their homes within their chosen time frame.

6. It’s a long lonely road for an FSBO

For better or for worse, FSBOs are lone wolves.

If an FSBO runs into a problem or has a question, they are all alone. Real estate agents have mentors and brokers to go to for help—agents have a network to go to for support. FSBOs do not.

7. Marketing is harder than it looks

FSBOs often underestimate the difficulty of listing and selling their home.

Think putting up a yard sign will be enough to sell your home? You’re not alone.

33% of FSBOs rely on yard signs to market their home.

Only 13% of FSBOs use the Multiple Listing Service (MLS) website. 

But what many of these sellers don’t realize is that getting on the MLS is not necessarily enough to make the sale.

Again, as an agent you have a network of connections and prospects who might be interested in a home that would otherwise sit unsold for an FSBO.

8. Less money, more problems

The name of the game for FSBOs is saving money.

However, odds are good that a for sale by owner will be nickel and dimed until their commission savings are nullified.

How much will the home inspection cost? What about signage and flyers? How about that home warranty? The list of small costs that are a necessary part of the sales process can add up.

And that’s to say nothing of the investment of time required for an FSBO.

Without the same resources as an agent, FSBOs wind up making a large investment of time to sell their home.

How much is your time worth? 

Read Part 1 Here

Florida real estate school

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Brad Larson

Larson Educational Services

13040 Livingston Rd. #12

Naples, FL 34105

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

How to Convert FSBOs into Clients–Part 1

We all like to save a few bucks here and there, especially when it comes to home ownership.

But some boot-strapping home owners take DIY too far.

Sure, it makes sense to teach yourself how to fix a leaky faucet or replace a broken door hinge.

But at what point does this self reliance go too far?

The answer: when you decide to sell your home yourself.

Some people see listing their home for sale by owner (or FSBO) as a way to save an agent’s commission for themselves.

“I can put a few signs in the front yard,” they tell themselves. “And what’s so hard about taking some pictures and posting them online?”

bad photo

Actually, a whole lot about real estate photography is easy to overlook. For starters, getting rid of the stuffed animals and Simpsons-esque furniture. (Photo courtesy of terribleagentphotos.com)

What they don’t realize, however, is that their choice to go it alone could potentially cost them a lot of time and money.

So how do you turn FSBOs into a client?

In short, through education.

Inform FSBOs of the risks they’re unwittingly taking on and explain the possible negative implications of those risks.

How to convert fsbos

1. The potential for scams

FSBO sales create the potential for fraud by both parties.

Some FSBO sellers will ask that their buyer go forward without an agent as well. “We can make this deal without either of us losing money to an agent,” they might say.

Hoping to save a few extra dollars in the deal, the buyer might agree, throwing down an earnest money deposit in the process. If the FSBO decides they don’t like the deal, the buyer might be out of luck without a valid contract or receipt, saying goodbye to their EMD.

FSBO scams can include producing fake papers, such as appraisals or loan documentation, or purchases through a fake third party, like a non-existent attorney.

Ask an FSBO why they would open themselves up to these potential scams. Tell them you’re a trained professional who specializes in these transactions and, believe it or not, they’re not as easy to pull off as they might seem.

2. For the love of paperwork

One of the biggest unforeseen obstacles FSBOs encounter is the daunting paperwork of a real estate transaction.

Maybe the FSBO did a Google search and found a one-size-fits-all contract and thought their work was done. But do they actually understand what’s on that contract? Are they capable of customizing it?

Ask the FSBO how valuable their time is and how it could be used in better ways than learning the ins and outs of real estate contracts they may use only a few times in their life.

Sales contracts, lead paint disclosures, property disclosures—inform the FSBO that any missteps in these papers can lead to legal problems that could’ve been easily foreseen by a real estate agent.

3. Bad deals

FSBOs aren’t as practiced or as knowledgable at finding discrepancies in contracts before signing on the dotted line. For example, let them know that they may have to pay lots of money to back out of a bad deal if there are some oversights in their paperwork. You can help save them that money and headache.

4. They’ll get less money

FSBOs make about 16% less than median sales prices. This could be due in large part to them not having the time or resources to devote to understanding their home’s market value. Likewise, they may not know how to accurately read market reports, and they might not know how to create a proper marketing campaign.

FSBOs who sell to their friends or someone they knew, dropped their median sale price from $210,000 to $151,900.

Why? Because their friend expected a deal.

Check back next time for part 2.

Florida real estate school

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Brad Larson

Larson Educational Services

13040 Livingston Rd. #12

Naples, FL 34105

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

Are we the best family-owned business in SWFL?

IT’S THAT TIME OF YEAR AGAIN, FOLKS!!!

Gulfshore Business Magazine is doing their “Best of Business” issue, and we are once again nominated for Best Family-Owned Business.

If you still think we’re the best family-owned business in southwest Florida (or in the whole dang universe, for that matter), then click the link below and fill in “Larson Educational Services” at #20.

A Secret From Our Archives–LarsonEd

We’re letting you in on a little bundle of secrets from the LarsonEd archives.

These are some of the logos we decided against when we first opened the school.

Because we’re a family business started by two sons and a father, we wanted a logo that reflected our familial roots.

So we asked for logos that emphasized the “son” in Larson.

None of them felt right (although I do kinda like the red one with the little palm tree covering the S). Then we came across our current logo with the swooshing S, subtly emphasizing the “son,” just as we wanted.

And that’s how we came to have our current logo.

larson logoslogo no background

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

13040 Livingston Road #12

Naples, Florida 34105

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

Predictions for Super Bowl LI?–LarsonEd

Okay, guys, the big game is TODAY.
What are your Super Bowl LI predictions?

image-superbowllanding-heromatchupfalcons-vs-patriotsmax

Photo Courtesy of: NFL.COM

For more information about our brand new insurance licensing courses, check out our website: https://www.larsoned.com/insurance/

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

13040 Livingston Road #12

Naples, Florida 34105

info@LarsonEd.com

239-344-7510

www.LarsonEd.com