Back to School–LarsonEd

It’s not just the kids who are heading back to school–LarsonEd is gearing up for a full slate of fall courses. Check out our schedule here: https://larsontrak.larsoned.com/63-Hour-Sales-Associate-Pre-License-Course

back to school larsoned

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

Why Your Real Estate Career Is Off to a Slow Start [VIDEO]

Do you look at the spotless floors of a supermarket and think, “Wow, the cleaning crew here is amazing”?
Not likely.
Odds are, you notice when a place is dirty and pay no mind when it’s clean.
Same goes for mailmen: we don’t thank the mailman for giving us all of our mail on time, we only curse him when he fails to do so.
These are often thankless jobs that are being accomplished to their utmost potential when the people carrying them out are unnoticed.
Is it possible that real estate agents are in this category?

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

How to Create a Marketing Plan for Real Estate Agents

 

He who fails to plan is planning to fail.

-Winston Churchill

No matter how far along you are in your career—whether you’re a real estate newbie or a seasoned veteran—you won’t succeed without a well thought out plan.

And when we talk about a marketing plan, we’re not talking about your ideas to write a blog whenever inspiration hits, or to create videos when you have time (if your plans are only in your head, they are little more than pipe dreams).

We’re talking about a detailed plan to jumpstart your business through specific actions.

A marketing plan is:

a document that details you or your company’s marketing goals for a specific timeline, including a detailed step-by-step framework for achieving those goals.

Think of it as the blueprint you’ll use to guide the construction of your real estate career—your process for promoting your services.

Some quick tips for getting started:

  • Allot a significant amount of time preparing the plan
  • All goals within the plan should be reachable (with specific steps for reaching them)
  • Keep it easily accessible for reference
  • Share with the necessary people who can help enact the plan
  • Refer to it regularly (say every quarter)
  • Be willing to adjust it

how to create marketing plan

 

How to Create Your Marketing Plan

Without clearly defined goals, your time and money with both be spent inefficiently.

Whether you’re an agent, home inspector, mortgage loan originator, appraiser, or notary public, just joining a team or setting up your office is not enough to attract customers.

You need to find them through marketing.

Although the details of marketing plans may vary, there are still some universal elements that every plan needs.

 

1. Clearly define your goals

Every subsequent step is based on this one, so it must be right. Maybe you have one specific goal or several—whether it’s driving more traffic to your website, increasing your number of clients, or reaching a higher revenue point—you won’t accomplish any of it without writing it down first.

 

2. Find your niche

What separates you from your competitors?

The answer to this question will help guide you to discovering your niche in the market.

Do you have superior customer service?

Do you specialize in a specific kind of property?

Do you have better images and videos than anyone else in your market?

Once you discover your niche, that knowledge will drive the tone of your marketing plan.

 

3. Find your target market

You cannot reach everybody.

Trying to reach every person is the same as attempting to reach nobody. Because time and money and effort are finite resources, you must necessarily exclude some potential customers in your marketing plan in order to more directly reach your target clients. (This comment is called “Hiding in Infinity.” Read more about it here.)

 

4. What’s your message?

Here’s where you get to have a little more fun.

What do you want to say to your audience and how do you want to say it?

Are your marketing materials going to be playful, professional—maybe a little bit of both?

Without a game plan going into it, your tone will be inconsistent.

Take a mountaintop view of your marketing plan and imagine how your brand will appear across various mediums and social media platforms.

 

5. What’s your budget?

How much are you going to spend on your marketing plan every month, quarter, or year?

It’s possible that the amount you spend could be zero—it’s possible (at least as far as money is concerned). However…

 Remember that your budget includes time, as well.

Defining a budget helps you cap expenditures before you get ahead of yourself trying to reach goals that may not be within reach yet given your revenue.

You may hate crunching the numbers, but it’s a necessary step, otherwise you may find yourself with a plan that has no financial backing.

 

6. Specify your outreach

How much time are you going to spend on digital marketing efforts?

What about traditional marketing like magazine and newspaper ads, direct mail, and perhaps even billboards?

You don’t necessarily need to be everywhere, but you do need to think of the best channels through which to reach your audience.

Where do your potential clients?

Where do they spend their time?

You need to be right there with them.

 

7. Cultivate a content expertise

Try adding a blog to your website to share and post original content. Contribute to other real estate websites. Stay consistent and, over time, if you are adding value to people’s lives, you will be seen as a market expert.

People will begin to trust you.

Google will begin to trust you.

Your website and related content will rise in Google’s search results.

More clients will come to you.

8. Delegate

Your team (if you have one) needs to know about your marketing plan in order for it to come to fruition.

Get their buy-in from the beginning and set the plan into motion. 

To sign up for classes with Larson Educational Services, visit our website, LarsonEd.com, or give us a call at 239-344-7510.

naples real estate school

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12

Naples, FL 34105

info@LarsonEd.com

239-344-7510

LarsonEd.com

 

The Power of Saying ‘No’

If you’re constantly prospecting and adding value to your clients’ lives–in other words, as you ascend to agent superstardom in the real estate or insurance industries–you’ll reach a point where there are more people vying for your services than you can handle. 

This means you’ll have more prospects than time–a great problem to have.

Here’s the thing, though:

your time and energy are both finite.

As your client list expands, so will your options–including your option to say ‘no’ to potential clients.

If you’ve established yourself in your niche market and created a reputation for yourself, odds are good that you have some products that are more expensive than others.

As time goes on, you may want to do away completely with offering lower end products, even if they bring in some revenue. Why? Because the time you’ll save by saying ‘no’ to selling these products and the clients who buy them will become more valuable than the little revenue those products once brought to you.

This discerning eye for efficiency is one of the most important skills to hone as your business grows.

larsoned naples insurance school

To learn more about LarsonEd’s Florida real estate and Florida insurance courses, visit LarsonEd.com or give us a call at 239-344-7510.

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

LarsonEd’s Got a Full Slate of Summer Courses!

Check out what’s coming around the bend…it’s LarsonEd’s full slate of summer courses, including a boatload of continuing education!

See our schedule here: https://www.larsoned.com/realestate/

larsoned summer courses

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

The Long Way is the Shortcut

Florida insurance school

Have you ever tried to buy something cheap (like clothes) and had to replace it after only a few uses?

You probably bought the cheap item because you didn’t want to (or couldn’t) spend more money on its more expensive counterpart. You find yourself buying the $20 cotton jeans that wear out after a year rather than the $45 denim jeans that would last you 5 years.

Why do we do it? Sometimes it’s because we don’t have the money to buy more high quality items.

Other times, though, we’re looking for the quick solution—the shortcut.

That’s why I cringe when I see articles like this: https://www.zillow.com/blog/blue-kitchens-sell-for-more-216631/

It’s a breakdown of which colors in which rooms raise your home value and by how much. (Periwinkle blue adds $5,440 to home value? Who knew?!)

So what are you meant to do with this information about paint colors? I agree, it’s tempting to share this as viable information—a simple change in paint color seems like an easy shortcut to more money—but there are so many X factors we don’t know.

Most importantly, do these more profitable color schemes translate to Southwest Florida, where earth tones dominate?

If you followed this one-size-fits-all shortcut for paint colors, you might spend more time and money in the long run than if you put in the real work.

The same way that buying cheaply made clothes isn’t an efficient way to spend money, trying to improve your sales with a panacea is usually less efficient than putting in the work.

Holding your business together with a series of short cuts is as sustainable as buying cheaply made clothes—you’ll wake up one day and the soles of your shoes will be flopping off like the lapping tongue of a dog and your pants will bust at the seams like a plumber.

Take the long road—it’s the only sustainable route you have.

the shortcut

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

How to Convert FSBOs into Clients–Part 2

We all like to save a few bucks here and there, especially when it comes to home ownership.

But some boot-strapping home owners take DIY too far.

Sure, it makes sense to teach yourself how to fix a leaky faucet or replace a broken door hinge.

But at what point does this self reliance go too far?

The answer: when you decide to sell your home yourself.

Some people see listing their home for sale by owner (or FSBO) as a way to save an agent’s commission for themselves.

“I can put a few signs in the front yard,” they tell themselves. “And what’s so hard about taking some pictures and posting them online?”

What they don’t realize, however, is that their choice to go it alone could potentially cost them a lot of time and money.

So how do you turn FSBOs into a client?

In short, through education.

Inform FSBOs of the risks they’re unwittingly taking on and explain the possible negative implications of those risks.

Read Part 1 Here

How to convert fsbos

5. They will take longer

On average, FSBO listings will take longer to sell than agent listings. Unless the person selling without representation already knows a person who wants to take the property, this can mean a lot more time spent on the market. 

For similar reasons, properties listed by the owner are often incorrectly priced (watch here for some of the most common causes of inflated home prices).

Consequently, close to 20 percent of FSBOs are unable to sell their homes within their chosen time frame.

6. It’s a long lonely road for an FSBO

For better or for worse, FSBOs are lone wolves.

If an FSBO runs into a problem or has a question, they are all alone. Real estate agents have mentors and brokers to go to for help—agents have a network to go to for support. FSBOs do not.

7. Marketing is harder than it looks

FSBOs often underestimate the difficulty of listing and selling their home.

Think putting up a yard sign will be enough to sell your home? You’re not alone.

33% of FSBOs rely on yard signs to market their home.

Only 13% of FSBOs use the Multiple Listing Service (MLS) website. 

But what many of these sellers don’t realize is that getting on the MLS is not necessarily enough to make the sale.

Again, as an agent you have a network of connections and prospects who might be interested in a home that would otherwise sit unsold for an FSBO.

8. Less money, more problems

The name of the game for FSBOs is saving money.

However, odds are good that a for sale by owner will be nickel and dimed until their commission savings are nullified.

How much will the home inspection cost? What about signage and flyers? How about that home warranty? The list of small costs that are a necessary part of the sales process can add up.

And that’s to say nothing of the investment of time required for an FSBO.

Without the same resources as an agent, FSBOs wind up making a large investment of time to sell their home.

How much is your time worth? 

Read Part 1 Here

Florida real estate school

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Brad Larson

Larson Educational Services

13040 Livingston Rd. #12

Naples, FL 34105

info@LarsonEd.com

239-344-7510

www.LarsonEd.com