Why Real Estate Agents Should Be Blogging [VIDEO]

To learn more about LarsonEd’s Florida real estate and Florida insurance courses, visit LarsonEd.com or give us a call at 239-344-7510.

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

Real Estate Job Interview Tips Part 2

Whether you’re a new real estate professional or a broker, you can learn from the brokerage employment process. As a new agent, it helps to know what you can expect from the recruitment and hiring process to better prepare yourself. As a broker, you can improve your recruiting and hiring process to find the best new agents.

Read Part 1 Here!

In our last post, we started to outline some of the common elements of a good job interview. Let’s continue with that list.

Professional Assets

Take time to explain the job in detail and give the candidate the opportunity to sell himself or herself. Questions might include:

“What do you think are your major assets as an employee?”
“What strengths do others see in you?”
“What are your areas that need development?”

Closing

Conclude the interview with a summary and ask, “Do you have any further questions about the job, our company, or anything else we’ve discussed?” A good candidate will have questions prepared for the interviewer, which will allow the candidate to listen to the interviewer sell themselves to him or her.

Selecting a Candidate

Once the interview process is finished, the next step is choosing who to hire. The right person is the one whose knowledge, skills, abilities, goals, values, and expectations fit the job. The right fit for the organization is the one who is motivated, creative, flexible, and will work well in the company’s culture.

Converting all of this to an employment decision requires a quantifiable assessment according to certain established selection criteria. Criteria related to the job and the organization must be established and become the platform for evaluating and selecting a candidate.

Hiring

The person who hires is also the person who fires. The hiring person should be completely committed to the person who is finally selected. The hiring process generally consists of two steps:

  1. The offer and acceptance
  2. The formal employment paperwork.

Once you have followed through on these job interview guidelines, the company and candidate will have both found the right fit for the job. Follow these hiring guidelines to better prepare for your upcoming real estate job interview, no matter which side of the table you’ll be sitting on.

Read Part 1 Here!

To sign up for classes, give us a call at 239-344-7510 or visit our website, www.LarsonEd.com.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson
Larson Educational Services
13040 Livingston Road #12
Naples, Florida
34105
239-344-7510
info@larsoned.com
www.LarsonEd.com

Real Estate Job Interview Tips Part 1

Whether you’re a new real estate professional or a broker, you can learn from the brokerage employment process. As a new agent, it helps to know what you can expect from the recruitment and hiring process to better prepare yourself. As a broker, you can improve your recruiting and hiring process to find the best new agents.

Generally, the real estate employment process will consist of:

  1. Recruiting
  2. Prescreening
  3. Interviewing
  4. Selecting
  5. Hiring
  6. Recruiting

Any brokerage needs to be able to recruit from a position of strength, which is why company image is so important. Recruiting is the process of assembling a pool of candidates for consideration.

That means the company’s business reputation and its workplace environment play a vital role in attracting the best people in the pool, which gives management good candidates to consider. Recruiting, therefore, can begin internally or externally.

Prescreening

The prescreening process is meant to gather basic information in order to decide whether an applicant meets the position requirements. Prescreening is often done with an application, a resume, a brief face-to-face, and a phone call or videoconference conversation.

Sometimes a candidate will be required to answer a few questions that require written answers. This exercise is useful not only for analyzing the content of the answer, but also for evaluating the candidate’s communication skills.

Interviewing

Candidates who make it through the prescreening process will move forward to a formal interview, the most important information-gathering part of the process. If the brokerage hasn’t found any suitable candidates to interview, then it’s better to go back to the recruiting process rather than waste everybody’s time with an interview with a candidate who doesn’t meet the qualifications.

real estate job interview tips

Best practices for interviews

A good interview will include some common elements that the interviewer will use to find the best candidate.

Introduction

The opening question can be used to put the candidate at ease with an icebreaker. For example, get the conversation going with an easy question such as, “How did you become interested in our company?”

Work Experience

Questions about previous work experience can reveal the candidate’s skills, motivations, initiative, and problem-solving ability. Questions might include:

“What have you done best in previous jobs?”
“How have you handled job-related problems in the past?”
“What are your major work accomplishments?”

Education

Questions about education can reveal the candidate’s level of accomplishment, professional interests, and potential for growth and development. Questions might include:

“What have you learned related to your desired career in real estate?”
“What made you choose to work in real estate?”
“How do you feel about getting additional education?”
“What do you want to learn next?”

Check back next time for part 2!

To sign up for classes, give us a call at 239-344-7510 or visit our website, www.LarsonEd.com.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson
Larson Educational Services
13040 Livingston Road #12
Naples, Florida
34105
239-344-7510
info@larsoned.com
www.LarsonEd.com

5 Habits of Successful Real Estate Agents

5 Habits of Successful Real Estate Agents

Successful real estate agents come in many different styles, but they all share one common trait: desire. They all want to meet prospects and expand their sphere of influence at every opportunity they get.

Here are 5 habits that separate the truly successful superstar agents from the competition:

They keep up with technology

The best agents are always up-to-date on the latest technology trends, and this includes digital marketing. Search Engine Optimization (SEO), meaning how easy it is for your potential clients to find you and your listings, is constantly evolving. If you aren’t keeping up with the most recent search engine algorithm updates from Google, then you’ll be left in the dust by a superstar agent who is.

TIP: Did you know that some agents are effectively using camera drones to capture stunning imagery of their listings? Don’t be afraid to think outside the box when it comes to utilizing technology to improve your odds of success.

Credit: droneandquadcopter.com

 

They communicate effectively

The best agents respond to phone calls, texts, and emails with lightning quick speed. Why? Because they know that if they don’t snatch up a prospect, some other more attentive agent will.

Be the agent who answers questions and follows up with clients all the way through the transaction. By being accessible, you can make your client feel important and cared for, which is good for both of you.

Mold your communication medium to the needs of each client: if they like to text, then text; if they like to talk on the phone, then call.

Great network

Don’t be intimidated by agents who are more successful than you. Indeed, the best way to become better is to spend time with successful people and pick their brains.

And of course the top agents know more than just other agents—they know the best contractors in town, the best lenders, the best insurance providers, etc.

The larger and more successful your sphere of influence is, the more successful you’ll be.

They know their market

Expert agents know the ins and outs of their target area. They’re able to tell prospects which schools are the best, where the local hot-spots are, and the unique selling points of their area of expertise (that’s why top agents are often referred to as “neighborhood experts”). The top agents will also know how long houses have been on the market and which ones sold recently and for how much.

They invest in themselves and their business

The best agents are always learning. Complacency will rot your business from the inside out, even if you think you’ve made it to the top already. Always improve your business with material upgrades. And don’t forget about your own well-being while you’re at it.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

13040 Livingston Rd #12,

Naples, Florida

34105

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

 

Resources:

https://www.linkedin.com/pulse/20140517173736-84758713-the-7-habits-of-a-highly-successful-real-estate-agent

http://www.inman.com/2016/04/12/7-habits-of-successful-real-estate-agents/

http://realtormag.realtor.org/tool-kit/rookie/article/7-habits-develop-now-for-future-success

http://www.realtor.com/advice/for-pros/six-habits-of-successful-agents/

http://newmedia4agents.com/blog/7-habits-of-highly-successful-real-estate-agents

 

Common SuperStar Agent Traits–Florida Real Estate School

Common SuperStar Agent Traits–Florida Real Estate School

Now, more than ever, SuperStar agents are focused on the needs of today’s consumer yet
constantly learning and understanding how the audience they WILL
 serve
is evolving and how their expectations
 are
changing. 
Those agents who are among the most successful
embody a handful of traits that allow them to mold their approach to their clients’ needs on a case-by-case basis.

1.Education is the foundation: they are constantly learning 
2.They are constantly on the go: they have mobility 
3.They have a healthy balance of logic and emotion: they are creative 
4.They have attitude, pride, and discipline: they are self-sustaining 
5.They convert knowledge and experience to growth: they advance continually 
6.They have a positive outward appearance: they have a good attitude and look good 
7.They help others and support the industry: they are team players 
8.They have marketing expertise: they market themselves and property 
9.They are excellent communicators: they know how to present 
10.Their personality attracts people: they have legions who send referrals 
11.They get what they want by giving the customers what they want: they practice “what’s in it for you” rather than “what’s in it for me 
12.They have failed often: “Good judgment comes from experience, and experience comes from bad judgment.” 

 

13.They understand that “selling” is not a nasty word: Selling isn’t doing something to somebody, it is doing something for somebody.” 
14.They don’t make excuses: “It’s a tough market” is an example of an excuse 
15.They live and operate ethically: They “do the right thing” because it’s the “right thing to do” 

Follow these 15 common traits and you too can become a SuperStar agent.


About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.


Brad Larson
Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
239-344-7510

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