To learn more about LarsonEd’s Florida real estate and Florida insurance courses, visit LarsonEd.com or give us a call at 239-344-7510.
About Larson Educational Services:
Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.
A lot of new agents ask themselves and their mentors how to get clients. New agents often see a large client base as a source of money, and why wouldn’t you? It only seems logical.
But consider thinking about it like this: don’t worry so much about getting clients—focus on keeping clients.
Sure, it takes skill to go out and prospect for new clients, but that’s not going to set you apart from other agents—most real estate agents are comfortable talking to people and making connections.
Establishing relationships with people is going to set you apart.
So often, people want an easy solution to their problems: “What’s the magic bullet that won’t require a lot of work?”
Sorry, my friend, but the real estate industry is not going to work like that.
Instead, your success will depend on your drive, work ethic, and attention to detail. Do you think SEO will be the trick? What about Social Media prowess? Maybe you want to hit the pavement or cold call people. More power to you. But these are just tools and techniques.
The same way a football offense must choose a run play, pass play, kick, or punt, you must choose between your own tools, each one chosen based on specific circumstances. If all you can do is pass the ball, you may not last. Likewise, if all you do is wait for potential clients to contact you, you won’t make it in this industry.
Don’t hide from the SuperStar agents in your area, call them up and take them out to coffee (your treat). Ask them about the area, let them share their wisdom and listen closely. If you have a good rapport, meet up again and you might have a mentor.
Find your niche. You might think this business is all about transactions, but really it’s all about relationships. And the beautiful thing is that the better relationships you have the more homes you’ll sell.
So work hard. Leave the office. Have some fun. Get out there and sell some homes. And, in the process, make some freinds.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Whether you’re a new real estate professional or a broker, you can learn from the brokerage employment process. As a new agent, it helps to know what you can expect from the recruitment and hiring process to better prepare yourself. As a broker, you can improve your recruiting and hiring process to find the best new agents.
In our last post, we started to outline some of the common elements of a good job interview. Let’s continue with that list.
Professional Assets
Take time to explain the job in detail and give the candidate the opportunity to sell himself or herself. Questions might include:
“What do you think are your major assets as an employee?”
“What strengths do others see in you?”
“What are your areas that need development?”
Closing
Conclude the interview with a summary and ask, “Do you have any further questions about the job, our company, or anything else we’ve discussed?” A good candidate will have questions prepared for the interviewer, which will allow the candidate to listen to the interviewer sell themselves to him or her.
Selecting a Candidate
Once the interview process is finished, the next step is choosing who to hire. The right person is the one whose knowledge, skills, abilities, goals, values, and expectations fit the job. The right fit for the organization is the one who is motivated, creative, flexible, and will work well in the company’s culture.
Converting all of this to an employment decision requires a quantifiable assessment according to certain established selection criteria. Criteria related to the job and the organization must be established and become the platform for evaluating and selecting a candidate.
Hiring
The person who hires is also the person who fires. The hiring person should be completely committed to the person who is finally selected. The hiring process generally consists of two steps:
The offer and acceptance
The formal employment paperwork.
Once you have followed through on these job interview guidelines, the company and candidate will have both found the right fit for the job. Follow these hiring guidelines to better prepare for your upcoming real estate job interview, no matter which side of the table you’ll be sitting on.
To sign up for classes, give us a call at 239-344-7510 or visit our website, www.LarsonEd.com.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Whether you’re a new real estate professional or a broker, you can learn from the brokerage employment process. As a new agent, it helps to know what you can expect from the recruitment and hiring process to better prepare yourself. As a broker, you can improve your recruiting and hiring process to find the best new agents.
Generally, the real estate employment process will consist of:
Recruiting
Prescreening
Interviewing
Selecting
Hiring
Recruiting
Any brokerage needs to be able to recruit from a position of strength, which is why company image is so important. Recruiting is the process of assembling a pool of candidates for consideration.
That means the company’s business reputation and its workplace environment play a vital role in attracting the best people in the pool, which gives management good candidates to consider. Recruiting, therefore, can begin internally or externally.
Prescreening
The prescreening process is meant to gather basic information in order to decide whether an applicant meets the position requirements. Prescreening is often done with an application, a resume, a brief face-to-face, and a phone call or videoconference conversation.
Sometimes a candidate will be required to answer a few questions that require written answers. This exercise is useful not only for analyzing the content of the answer, but also for evaluating the candidate’s communication skills.
Interviewing
Candidates who make it through the prescreening process will move forward to a formal interview, the most important information-gathering part of the process. If the brokerage hasn’t found any suitable candidates to interview, then it’s better to go back to the recruiting process rather than waste everybody’s time with an interview with a candidate who doesn’t meet the qualifications.
Best practices for interviews
A good interview will include some common elements that the interviewer will use to find the best candidate.
Introduction
The opening question can be used to put the candidate at ease with an icebreaker. For example, get the conversation going with an easy question such as, “How did you become interested in our company?”
Work Experience
Questions about previous work experience can reveal the candidate’s skills, motivations, initiative, and problem-solving ability. Questions might include:
“What have you done best in previous jobs?”
“How have you handled job-related problems in the past?”
“What are your major work accomplishments?”
Education
Questions about education can reveal the candidate’s level of accomplishment, professional interests, and potential for growth and development. Questions might include:
“What have you learned related to your desired career in real estate?”
“What made you choose to work in real estate?”
“How do you feel about getting additional education?”
“What do you want to learn next?”
Check back next time for part 2!
To sign up for classes, give us a call at 239-344-7510 or visit our website, www.LarsonEd.com.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Naples Real Estate School 