How to Create a Marketing Plan for Real Estate Agents

 

He who fails to plan is planning to fail.

-Winston Churchill

No matter how far along you are in your career—whether you’re a real estate newbie or a seasoned veteran—you won’t succeed without a well thought out plan.

And when we talk about a marketing plan, we’re not talking about your ideas to write a blog whenever inspiration hits, or to create videos when you have time (if your plans are only in your head, they are little more than pipe dreams).

We’re talking about a detailed plan to jumpstart your business through specific actions.

A marketing plan is:

a document that details you or your company’s marketing goals for a specific timeline, including a detailed step-by-step framework for achieving those goals.

Think of it as the blueprint you’ll use to guide the construction of your real estate career—your process for promoting your services.

Some quick tips for getting started:

  • Allot a significant amount of time preparing the plan
  • All goals within the plan should be reachable (with specific steps for reaching them)
  • Keep it easily accessible for reference
  • Share with the necessary people who can help enact the plan
  • Refer to it regularly (say every quarter)
  • Be willing to adjust it

how to create marketing plan

 

How to Create Your Marketing Plan

Without clearly defined goals, your time and money with both be spent inefficiently.

Whether you’re an agent, home inspector, mortgage loan originator, appraiser, or notary public, just joining a team or setting up your office is not enough to attract customers.

You need to find them through marketing.

Although the details of marketing plans may vary, there are still some universal elements that every plan needs.

 

1. Clearly define your goals

Every subsequent step is based on this one, so it must be right. Maybe you have one specific goal or several—whether it’s driving more traffic to your website, increasing your number of clients, or reaching a higher revenue point—you won’t accomplish any of it without writing it down first.

 

2. Find your niche

What separates you from your competitors?

The answer to this question will help guide you to discovering your niche in the market.

Do you have superior customer service?

Do you specialize in a specific kind of property?

Do you have better images and videos than anyone else in your market?

Once you discover your niche, that knowledge will drive the tone of your marketing plan.

 

3. Find your target market

You cannot reach everybody.

Trying to reach every person is the same as attempting to reach nobody. Because time and money and effort are finite resources, you must necessarily exclude some potential customers in your marketing plan in order to more directly reach your target clients. (This comment is called “Hiding in Infinity.” Read more about it here.)

 

4. What’s your message?

Here’s where you get to have a little more fun.

What do you want to say to your audience and how do you want to say it?

Are your marketing materials going to be playful, professional—maybe a little bit of both?

Without a game plan going into it, your tone will be inconsistent.

Take a mountaintop view of your marketing plan and imagine how your brand will appear across various mediums and social media platforms.

 

5. What’s your budget?

How much are you going to spend on your marketing plan every month, quarter, or year?

It’s possible that the amount you spend could be zero—it’s possible (at least as far as money is concerned). However…

 Remember that your budget includes time, as well.

Defining a budget helps you cap expenditures before you get ahead of yourself trying to reach goals that may not be within reach yet given your revenue.

You may hate crunching the numbers, but it’s a necessary step, otherwise you may find yourself with a plan that has no financial backing.

 

6. Specify your outreach

How much time are you going to spend on digital marketing efforts?

What about traditional marketing like magazine and newspaper ads, direct mail, and perhaps even billboards?

You don’t necessarily need to be everywhere, but you do need to think of the best channels through which to reach your audience.

Where do your potential clients?

Where do they spend their time?

You need to be right there with them.

 

7. Cultivate a content expertise

Try adding a blog to your website to share and post original content. Contribute to other real estate websites. Stay consistent and, over time, if you are adding value to people’s lives, you will be seen as a market expert.

People will begin to trust you.

Google will begin to trust you.

Your website and related content will rise in Google’s search results.

More clients will come to you.

8. Delegate

Your team (if you have one) needs to know about your marketing plan in order for it to come to fruition.

Get their buy-in from the beginning and set the plan into motion. 

To sign up for classes with Larson Educational Services, visit our website, LarsonEd.com, or give us a call at 239-344-7510.

naples real estate school

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12

Naples, FL 34105

info@LarsonEd.com

239-344-7510

LarsonEd.com

 

Real Estate Photography Tips!

Are you sick of your listing photos looking unprofessional? Can’t afford to pay for a photographer? Check out these simple real estate photography tips to help make your listings sparkle!

To sign up for classes, give us a call at 239-344-7510 or visit our website, LarsonEd.com.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson
Larson Educational Services
13040 Livingston Road #12
Naples, Florida
34105
239-344-7510
info@larsoned.com
LarsonEd.com

Why We Often Miss Opportunities–LarsonEd

Florida real estate school LarsonEd

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

1400 Colonial Blvd. Suite 44

Fort Myers, FL 33907

239-344-7510

Buyer Service Agreement Template–Florida Real Estate School

Buyer Service Agreement Template–Florida Real Estate School

You could surprise a prospective buyer by offering a non-exclusive Buyer Service Agreement.


Here are some examples of promises you could make that would build loyalty: 

I have access to Real Estate Listing Aggregators to keep me abreast of any new listings – not only from any MLS company – but also by owner, by builder, and by developer. I watch daily for the following:

  1. Houses that sold quickly but are back on the market because the buyer did not obtain financing
  2. PRICE REDUCTIONS (sometimes as high as $100,000)
  3. New Listings! The best homes at the right price sell within 30 days

I can forward details of the property in a matter of seconds. In addition to the standard MLS sites, I subscribe to (list examples Trulia, Zillow, etc.)

New construction: We have great builders if you wish to build a new home

 fantasy cloud house florida real estate school

Even if your buyer wants an impossible cloud-home, you get it done.

Bargain hunters: I am in a position to access bank-owned properties and short sales. I can show you these, write and present your offer for you.

For Sale By Owner: I can act as your transaction broker.

I will spend 1-2 hours with you, up front, just learning about your real estate needs. We will determine:

  • What style of homes you like
  • What you would like in extras
  • 12 major areas to watch when purchasing, to avoid a wrong decision
  • What price range you are comfortable with
  • Determine what a lender will qualify you for
  • What down payment is comfortable for you
  • What monthly payment would fit your budget
  • What areas you will consider
  • Answers to any questions about which types of finance are best for you
  • The process of getting a mortgage

If you have a house to sell before purchasing, I will do a FREE analysis showing you what you have in equity

 hose for sale florida real estate school

“Okay, guys, we can’t get ahead of ourselves. All we did was put up a sign.”

I give weekly reports to my buyers and sellers until the sale closes

I am a full-time agent with professional support services

I care about earning and KEEPING you as a client 

I enjoy marketing homes and helping buyers find a home they can be happy in.  Should I have the opportunity to work with you I will do my best to serve all your real estate needs.

Let your prospective buyers know this information and you will be more suited to meet their needs in no time.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

1400 Colonial Blvd. Suite 44

Fort Myers, FL 33907

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

Follow me on Google+

Qualifying Buyers–Florida Real Estate School (VIDEO)

Register for class: http://www.larsoned.com/realestate/post-licensing/

Like us on Facebook: https://www.facebook.com/LarsonEducationalServices

Subscribe to our Youtube channel: http://www.youtube.com/subscription_center?add_user=LarsonEducationalFL

Follow us on LinkedIn: http://www.linkedin.com/company/larson-educational-services

Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
239-344-7510
http://www.larsoned.com/

Common SuperStar Agent Traits–Florida Real Estate School

Common SuperStar Agent Traits–Florida Real Estate School

Now, more than ever, SuperStar agents are focused on the needs of today’s consumer yet
constantly learning and understanding how the audience they WILL
 serve
is evolving and how their expectations
 are
changing. 
Those agents who are among the most successful
embody a handful of traits that allow them to mold their approach to their clients’ needs on a case-by-case basis.

1.Education is the foundation: they are constantly learning 
2.They are constantly on the go: they have mobility 
3.They have a healthy balance of logic and emotion: they are creative 
4.They have attitude, pride, and discipline: they are self-sustaining 
5.They convert knowledge and experience to growth: they advance continually 
6.They have a positive outward appearance: they have a good attitude and look good 
7.They help others and support the industry: they are team players 
8.They have marketing expertise: they market themselves and property 
9.They are excellent communicators: they know how to present 
10.Their personality attracts people: they have legions who send referrals 
11.They get what they want by giving the customers what they want: they practice “what’s in it for you” rather than “what’s in it for me 
12.They have failed often: “Good judgment comes from experience, and experience comes from bad judgment.” 

 

13.They understand that “selling” is not a nasty word: Selling isn’t doing something to somebody, it is doing something for somebody.” 
14.They don’t make excuses: “It’s a tough market” is an example of an excuse 
15.They live and operate ethically: They “do the right thing” because it’s the “right thing to do” 

Follow these 15 common traits and you too can become a SuperStar agent.


About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.


Brad Larson
Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
239-344-7510

Follow me on Google+

Public Speaking Tutorial 3–Florida Real Estate School (VIDEO)

Register for class: http://www.larsoned.com/realestate/post-licensing/

Like us on Facebook: https://www.facebook.com/LarsonEducationalServices

Subscribe to our Youtube channel: http://www.youtube.com/subscription_center?add_user=LarsonEducationalFL

Follow us on LinkedIn: http://www.linkedin.com/company/larson-educational-services

Larson Educational Services

Royal Palm Square

1400 Colonial Blvd, Suite 44

Fort Myers, FL 33907

239-344-7510

http://www.larsoned.com/