How to Use Videos for Real Estate Marketing [VIDEO]–LarsonEd
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
People like videos. While the average Internet user spends 48 seconds on a website, the same user spends close to 6 minutes on a website that has a video. If your real estate website and individual property websites include video, your visitors are likely to stay longer. What do videos help you do for your real estate listings?
Build relationships
Video helps develop familiarity and approachability. If someone can see what you look like, know how you interact, and get a sense of your personality it can put you in control of the first impression you have on them.
Stay top of mind
Having relevant video content, like home improvement or maintenance tips, can help you stay top of mind with your clients even after they buy a home.
Only do the home improvement thing if you know what you’re doing.
Be easy to find
When homebuyers are searching for properties one of the first places they go is online. Having searchable videos will help you and your listings findable. Videos are more likely to generate a first page Google ranking. A video on the first page is more likely to be clicked over other content. To market a listing, use the address as the URL and in the video description.
Grab and keep your prospects’ attention
A visitor to a website with videos will typically stay 6 times longer than sites with no videos. However, videos should be no more than 2 minutes in length.
Be viewed as the local expert
Delivering relevant videos to your current, past, and future clients is a great way to separate yourself from your competitors. If the videos you have are truly helpful, they will increase repeat visits to your site, blog, or social network.
Using professional-looking videos will help improve your search listings and the way potential buyers view your brand.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
We get it, you became a real estate agent because you love to talk. But here’s a nugget of harsh truth: sometimes you have to listen as well. In fact, your entire career depends on your listening skills. Otherwise, how will you understand your clients’ needs and make all those sales? (Hey, at the very least try to pretend to listen.) Here are the first 5 of Naples real estate school Larson Educational Services’ 10 simple listening techniques for effective communication:
Prepare questions and remarks in advance to free your mind to listen.
Have you ever talked to someone who you know is just waiting for you to stop talking so they can say something? Don’t be one of those people. Channel your inner lawyer and prepare some conversation points before speaking with your client.
Exercise emotional control.
No, you’re not a robot. But you can keep negotiations civil and favorable to your interests if you keep your emotions in check.
Remain open and avoid jumping to conclusions; limit your own talking.
Limit your assumptions when you head into negotiations. When you let the other party do the talking they’ll usually give plenty of talking points, just make sure that you…
Take selective notes on the most important points.
No, taking notes during a conversation doesn’t necessarily make you look like a psychopath, just make sure your conversation partner knows what you’re doing.
Give the speaker your conscious attention with good eye contact.
Giving someone your undivided attention lets them know that they are important to you. And regarding the eye contact thing: again, don’t take it to psychopathic levels, just let your partner know that you care about what they’re saying.
Utilize these simple listening techniques to not only improve your negotiation skills, but also to provide better service to your clients. Check back next time for part 2.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Naples real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Larson Educational Services is the premier Florida real estate school and education provider. Family-owned and operated, we will assist you with every aspect of your Florida real estate career with our Florida approved Pre-Licensing, Exam Prep, Post-Licensing and Continuing Education courses. Through our top-notch classroom courses and online training, you can fulfill all the Florida education requirements.
Brad Larson
Florida real estate school Larson Educational Services
Naples Real Estate School 