Are you creating value online?

creating value online.png

Sometimes, the best move is to stop producing and contemplate.

Real estate is a notoriously fast-paced industry that requires a hustler’s mindset.

Similarly, the internet is a fast-paced medium that creates the illusion that you must constantly produce content.

When you add these two factors together, you get a lot of white noise—people producing online content just for the sake of producing online content.

But how often do we stop to ask ourselves:

“Is my content adding value to anyone’s life?”

I’ll admit it: we’ve been guilty of producing white noise in the past. Look back in our archives and you’ll see “press releases” that were little more than thinly-veiled advertisements.

Or we’d post surface-level advice articles that did little more than repeat what already existed elsewhere online.

At one point or another, we’ve all produced spam-y online writing material.

Sure, there was a time when pumping out a keyword-heavy blog post every day would improve your search ranking.

Nowadays, this technique of jamming keywords into blog posts or YouTube videos in the hopes of boosting your SEO is no longer viable. 

Google won’t reward this kind of writing in the search results and potential readers will quickly move on to something more interesting online.

Cat video larsoned

Do you really think you can compete with 10 hours of cat fails!?

Content is King

Google is constantly trying to improve its search algorithm to provide the best content for its users. You can read more about one of its latest major updates here: Google Webmaster Blog* (see footnote for more info).

Marketing used to be focused on the products we sell. Now, marketing is all about the stories we tell.

An easy way to get started telling stories is to provide your prospects with insight into your business. People love the idea of having a behind-the-scenes glimpse into an industry.

Share part of your sales process or a personal success story from your business. Or write a blog post about the time you failed miserably and what you learned from it.

By telling these stories, you provide value to your sphere of influence.

Thought Leaders

You need to read more.

We all do. Reading is how we make sense of the chaos in the world—reading is how we get new ideas, whether professionally or personally.

Don’t know where to start?

I would begin by finding 5 to 10 SuperStar Agents that I admire and reading the content they’re producing online if I don’t already: their personal blog, their ActiveRain account, etc.

Don’t stop there—get in contact with them.

Find out what books they’re reading. 

Ask them what books have had the greatest influence on them. The answers to these questions will provide you with a ready-to-go reading list.

Because successful people, in all industries, are molded by the books they read.

Hiding in Infinity

It’s easy to think about dominating an entire state or region. You tell yourself you’ll be the best real estate agent in Florida. Or the best in the southeast. Or the best in the world!

But can you be the best real estate agent in your own neighborhood?

Seth Godin, the author of 18 bestsellers about marketing and leadership, calls this tendency to think big as opposed to thinking small “hiding in infinity.”

He says:

“Whenever possible, ask yourself… ‘what’s the smallest group of people I could make a difference for?’ Smallest feels risky. Because if you pick smallest and you fail, now you’ve really screwed up. We want to pick big because infinity is our friend. Infinity is safe. Infinity gives us a place to hide.

(For more on this, check out Godin’s book Purple Cow. This quote comes at the 12:20 mark of his podcast “How to Think Small to Go Big” with Tim Ferriss.)

So find your niche—whether it’s selling waterfront properties in Naples, Florida, or selling chocolate-covered frozen bananas (I’m just spit-balling here)—and become a thought leader for everyone who’s interested in your little sliver of the world.

logo no background

Larson Educational Services

13040 Livingston Rd. #12

Naples, Florida 34105


*Footnote: Anyone who’s interested in SEO should follow Google’s Webmaster Blog. For the longest time, I could never find a primary source for Google’s algorithm updates. Any website or article you read about Google’s updates are using this blog as their source material. Rather than rechecking this site every few weeks, I would suggest signing up for their email feed—they’re quite infrequent, so they won’t clutter your inbox. Just click on “Feed” on the right side of then click on “Get Google Webmaster Central Blog delivered by email” as seen in the pictures below.

webmaster blog copy

How to Use Videos for Real Estate Marketing [VIDEO]–LarsonEd

How to Use Videos for Real Estate Marketing [VIDEO]–LarsonEd

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services


13040 Livingston Rd. #12

Naples, Florida



5 Simple Steps to Get a Florida Real Estate License–Florida Real Estate School

5 Simple Steps to Get a Florida Real Estate License–Florida Real Estate School

Getting your Florida real estate license doesn’t have to be a painful process. With Florida real estate school Larson Educational Services, we make it simple with these 5 steps to getting your license.


1. Register for class

63 Hour Sales Associate Pre-License Course – $359 tuition includes your course materials and a 1-year enrollment term in the classroom course. $245 tuition for the online course.

72 Hour Broker Pre-License Course – $459 tuition includes your course

materials and a 1-year enrollment term in the classroom course. $275 tuition for the online course.

**NOTE: Mutual Recognition is available in Florida if you are CURRENTLY licensed in 1 of the 8 recognized states.**

2. State Application

**NOTE: We recommend completing these steps BEFORE you start your class to expedite the approval process.**

a. Submit a license application to the Department of Business and Professional Regulation. On the application you will share information about yourself and include a fee of $89 ($97 for broker applicants) payable to the DBPR. You can apply online or print a paper application.

NOTE: If you are not a Florida resident, you are required to submit a paper application.

b. Register for electronic fingerprinting
Florida requires electronic fingerprints be taken in order to run a criminal background check. To make a reservation contact the PearsonVUE customer support center at 1.877.238.8232 to select a date and time that is convenient for you. Cost of fingerprinting is $53.50.


If you are asked for the “ORI” number at any time during the fingerprint process, use “FL920010Z“. This is how the fingerprinting company knows your fingerprints are for the Florida Real Estate License.

NOTE: PearsonVUE will notify you by mail when your application has been approved (generally 10-30 days). This approval allows you to schedule the state exam – view Step 4 below for how to schedule.

3. Attend Class

A passing score of 70% is required on the school final exam. All applicants are required to satisfactorily complete this course prior to taking the state examination. Your Course Completion Certificate is valid for two (2) years from the date of issuance. Larson Educational Services is a Florida approved Real Estate School (License #ZH1002299).

4. Pass the State License Exam

Once approved for the state exam, you will be notified via email that you are able to schedule with PearsonVUE. Scheduling can be completed by calling 1.888.204.6289 or visiting When making a phone reservation, use Pass Code “2262”.

When making an online reservation, you must first select your testing program, which is Florida Real Estate & Appraisers, then either Create a New Account or login into your account if you already have one. View the PearsonVue Exam Scheduling Steps for more details and screenshots on how to schedule your exam.

We highly recommend taking one of our License Exam Preparation Courses AFTER you have attended the required Pre-Licensing Course. CLICK HERE for more information.

Your exam approval status is valid for two (2) years from the approval date. A passing score is 75 out of 100 questions answered correctly. The state exam fee is $31.50.

Florida real estate school Larson Educational Services

Florida real estate school Larson Educational Services

5. Activate the License

You must activate your real estate license through a Florida licensed real estate broker or owner/developer. The broker can go to on the sole proprietor personal account, or the corporate account, whichever applies, OR print and submit the DBPR RE 11 form. Your license will remain inactive until it is activated by a real estate broker.

Are you interested in learning about real estate brokers who are hiring in SW Florida? Check out our Broker Connection Page for more information about brokers looking for newly licensed real estate professionals.

If you’re still unsure if a career in Florida real estate is for you, you may want to join us for one of our Real Estate Career Nights in Fort Myers and Naples to learn more.



Larson Educational Services

1400 Colonial Blvd., Suite 44

Fort Myers, FL 33907

(239) 344-7510