Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.
As a new agent, if you want to reach these many potential clients online, you need to optimize your website to get the most traffic you can.
Follow these steps to improve your SEO.
1. Utilize local keyword phrases
Most home buyers start their research with local keyword phrases like “Fort Myers real estate.”
Although over time you may expand your business to include multiple regions, when you build your website at the start of your career, you’ll want to focus on a single area.
Once you’ve established yourself as a market expert in the first area, you can then expand to target other surrounding areas.
To optimize your website, blog, and articles you should choose search phrases like the following:
Fort Myers real estate
Fort myers realtor
Fort Myers real estate agent
Fort Myers homes for sale
The more targeted and specific your website can be, the better.
As a new agent your goal is to capture local internet traffic, not traffic from all over the state or region.
At the start, avoid key phrases such as “Florida real state agent,” since you’ll be too small to compete for that kind of keyword.
Although you may list dozens or even hundreds of listings at a time, you will certainly have a select few properties that you really want to sell.
Writing a blog post about one of those properties could do wonders for securing more prospects.
For this kind of blog post, the optimized keyword would be the property’s address. Be sure to include the address in the following places:
The meta descriptions
The file names of the photos
The alt tags on the photos (which you can usually edit once you have uploaded the photo into your blog/website)
URL
Title
Create about 200-350 words of unique writing that describes the home features using the best practices for home listings along with the standard description.
Note: for other blog posts not targeted for a specific property, there is no perfect number of words. However, longer content tends to be more helpful for users, and will therefore be rewarded more in Google’s search rankings.
You will also want to get as many backlinks from trusted websites as you can.
3. Off page SEO
You can establish authority in Google’s algorithm by submitting your website and business info to directories such as the Better Business Bureau, Yellowbook.com, Local.com, YP.com, and more.
Also, be sure to claim your business on Google (don’t forget about Yahoo and Bing, which both receive more traffic than most people realize).
By claiming your business, Google will see you as a trusted website, meaning they’ll put your site in front of more potential clients.
Get on the following sites:
Trulia
Zillow
Redfin.
Facebook
Twitter
Pinterest (with images of your listings)
Youtube (with video tours of listings, which can be huge for gaining traffic)
Instagram (with quality images of homes)
Your website doesn’t have to be perfect: the main point is getting started. Creating quality content consistently is the best and most efficient way to be found.
Perhaps you don’t have any skills with video creation but you enjoy writing—then write incredible content. Maybe you have excellent photos—utilize them. Anything you can do to create valuable content will help you sell homes.
About Larson Educational Services:
Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.
This time we’re moving to the solar system’s home star: the SUN!
Or, well…actually we already have classes in Florida, so I think we’re good.
About Larson Educational Services:
Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.
Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.
It’s easy to think that you’ll be okay at any broker or brokerage firm.
You’re so excited to start your real estate career that you might be willing to go with the first broker to offer you a position on their team.
But if you want your real estate career to start off on the right foot, you’ll need to find the right broker.
Not all brokers are created equal.
Some may be very mentorship-focused, taking pride in helping new agents start their new career.
Others may not be interested in nurturing a new recruit at all, leaving you to fend for yourself until you learn on your own.
Though each style may fit some agents and not others, you need to articulate to yourself what exactly you’re looking for in a broker so you’ll be more ready to disqualify the ones who don’t fit your needs.
Consider these 5 things when looking for a broker.
1. Are they making deals?
Before you choose a brokerage, try to find out how business is going. Talk to other agents in the brokerage.
Are they making sales?
Could you see any of them as mentors?
You may be doing a lot of work on your own as an agent, but your brokerage is meant to be a support system.
If you don’t see yourself fitting in with the culture of the office, then you may want to keep looking.
2. What’s their reputation?
Like any other business that operates on word of mouth—like dentists, lawyers, and doctors—a brokerage firm will have a reputation that they need to cultivate and protect.
Snoop around online to see what other people are saying about the brokerage. Find their negative reviews on Google, see if they have any issues on the Better Business Bureau—if any red flags stick out, trust your gut.
But remember that some online complaints are anomalies and may have more to do with the complainer than the company.
3. Go with your instincts
Disqualifying a broker may be as simple as not getting the right vibe from the people you meet. Trust this feeling. You are under no obligation to stick it out with the first brokerage you find and keep the following in mind:
You are the one interviewing the brokerages for a good fit, not the other way around.
4. Location, location, location
Not all brokerages deal in selling the same kind of properties.
If, for example, the prospective brokerage deals a lot in expensive waterside properties, you may get some big commission checks. However, the opportunities to sell such homes may be few and far between.
And those luxury properties may not go to the “runt of the litter” like you—the newbie at the brokerage.
Consider whether or not the brokerage is in a luxury area and if selling more expensive homes is the particular kind of challenge you’re looking for, rather than selling more homes at a lower price.
5. Listen through the grapevine
Asking other agents about a broker is one of the best ways to get the inside scoop on a brokerage and how they do business.
Does the brokerage provide good leads?
What are their fees like?
How do they split their sales between agents?
The best fit for the people you talk to may not be the best fit for you.
Brokerages that provide offices, advertising and excellent training may take higher fees.
If you’re an agent who prefers to do more on your own, you may want a more hands off brokerage. It’s all up to your particular disposition as an agent.
If you’re looking to get your Florida broker or agent license (or if you just need continuing education), then visit our website, Larsoned.com, or give us a call at 239-344-7510.
About Larson Educational Services:
Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.
Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.
Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.
Found these dusty old bad boys in the archives today. You could probably trade both of these for a Babe Ruth rookie card. #TBT#ThrowbackThursday
About Larson Educational Services:
Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.
To learn more about LarsonEd’s Florida real estate and Florida insurance courses, visit LarsonEd.com or give us a call at 239-344-7510.
About Larson Educational Services:
Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.
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Naples Real Estate School 