LarsonEd Is Jetting Off–Naples Real Estate School

LarsonEd will jet you to your dreams?

That’s a POSITIVE, Ghostrider!

jet fighter larsoned

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

LarsonEd Can Put Out That Fire–Naples Real Estate School

Is your career out of control?

Let LarsonEd put out the fire. 🔥

larsoned fire

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

Protecting Southwest Florida Since 2008–LarsonEd

We protect and serve the Southwest Florida community by keeping real estate agents off the streets every day.

You’re welcome.

protecting southwest florida

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

SEO for New Real Estate Agents

More than ever potential home buyers are starting and continuing their house hunt online.

According to the Real Estate in a Digital Age 2017 Report, more than 75% of home buyers use the internet in their home search (including nearly 100% of Millennials).

As a new agent, if you want to reach these many potential clients online, you need to optimize your website to get the most traffic you can.

Follow these steps to improve your SEO.

SEO for new real estate agents

1. Utilize local keyword phrases

Most home buyers start their research with local keyword phrases like “Fort Myers real estate.”

Although over time you may expand your business to include multiple regions, when you build your website at the start of your career, you’ll want to focus on a single area.

Once you’ve established yourself as a market expert in the first area, you can then expand to target other surrounding areas.

To optimize your website, blog, and articles you should choose search phrases like the following:

  • Fort Myers real estate
  • Fort myers realtor
  • Fort Myers real estate agent
  • Fort Myers homes for sale

The more targeted and specific your website can be, the better.

As a new agent your goal is to capture local internet traffic, not traffic from all over the state or region.

At the start, avoid key phrases such as “Florida real state agent,” since you’ll be too small to compete for that kind of keyword.

Make your website a resource for potential home buyers with relevant blogs, articles, images, and videos that all provide value and are keyword optimized.

2. Write blog posts about premium homes

Although you may list dozens or even hundreds of listings at a time, you will certainly have a select few properties that you really want to sell.

Writing a blog post about one of those properties could do wonders for securing more prospects.

For this kind of blog post, the optimized keyword would be the property’s address. Be sure to include the address in the following places:

  • The meta descriptions
  • The file names of the photos
  • The alt tags on the photos (which you can usually edit once you have uploaded the photo into your blog/website)
  • URL
  • Title

Create about 200-350 words of unique writing that describes the home features using the best practices for home listings along with the standard description.

Note: for other blog posts not targeted for a specific property, there is no perfect number of words. However, longer content tends to be more helpful for users, and will therefore be rewarded more in Google’s search rankings.

You will also want to get as many backlinks from trusted websites as you can.

3. Off page SEO

You can establish authority in Google’s algorithm by submitting your website and business info to directories such as the Better Business Bureau, Yellowbook.com, Local.com, YP.com, and more.

Also, be sure to claim your business on Google (don’t forget about Yahoo and Bing, which both receive more traffic than most people realize).

By claiming your business, Google will see you as a trusted website, meaning they’ll put your site in front of more potential clients.

Get on the following sites:

  • Trulia
  • Zillow
  • Redfin.
  • Facebook
  • Twitter
  • Pinterest (with images of your listings)
  • Youtube (with video tours of listings, which can be huge for gaining traffic)
  • Instagram (with quality images of homes)

Your website doesn’t have to be perfect: the main point is getting started. Creating quality content consistently is the best and most efficient way to be found.

Perhaps you don’t have any skills with video creation but you enjoy writing—then write incredible content. Maybe you have excellent photos—utilize them. Anything you can do to create valuable content will help you sell homes.

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

LarsonEd is Red Hot–Naples Real Estate School

We’re expanding…AGAIN!?

This time we’re moving to the solar system’s home star: the SUN!

Or, well…actually we already have classes in Florida, so I think we’re good.

larsoned is red hot

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

Life Insurance Tax Benefits–Naples Insurance School

Many people who are uninsured do not realize the tax benefits that come with a life insurance policy.

The importance of these benefits cannot be overstated.

They can help alleviate the tax burden your clients and their family will feel in retirement.

Understanding your clients’ fears can help you understand their perspective, especially if their fears keep them (or have kept them) from buying a life insurance policy.

For example, most people are afraid of running out of money during retirement.

In fact, they often list this as their top retirement concern.

You can put their fears at ease by informing them about the possibility to access life insurance money on a tax-free basis in retirement.

This benefit is especially important for high net worth clients, they may be getting taxed at high rates to access other money, such as traditional IRAs.

 

life insurance tax benefits

Death benefits

Death benefits are often paid to beneficiaries tax-free, decreasing the tax burden on loved ones.

However, if those benefits are received as an annuity they may be taxable. Likewise, the interest accrued on a policy is potentially taxable.

Let your apprehensive clients know that some types of life insurance (for example, whole life policies) may pay dividends, yet they are not taxed like regular capital gains.

Instead, those dividends are considered a return on part of a premium paid. Therefore, they’re not taxed unless the amount of the dividend exceeds the premiums paid.

If you succeed in highlighting these tax benefits for apprehensive clients (or prospects), you’ll be more likely to assuage their fears about one of the most stress-inducing prospects of someone’s life: their passing.

For more information or to sign up for health and life insurance education, visit our website, LarsonEd.com, or give us a call at 239-344-7510.

naples real estate school

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

10 Real Estate Agent Safety Tips–Part 2

September is real estate agent safety month.

september realtor safety month

And as a real estate professional, many of your clients and prospects may come to you through word-of-mouth referrals.

If you’re constantly prospecting like you should be, you’ll be interacting with strangers on a regular basis.

Although it’s unlikely that any of these stranger interactions will put you into danger, you still have to prepare yourself against the worst.

6. Have an escape route

You know how the flight attendants tell you before takeoff  to look around for the nearest exit in case of an emergency (keeping in mind that it may be behind you)?

Practice the same procedure when doing a house showing–know beforehand what the exit and entry points of the property are, just in case you get uncomfortable with a particular client.

It’s also a good practice to keep all of the doors unlocked during a showing.

7. Self defense

It’s becoming more common for real estate agents to learn self defense as a best practice when preparing to show homes.

(Check out this video from ABC News about the subject.)

There is nothing to lose from taking a self-defense course–you’ll feel safer not only at work as a real estate agent, but also in everyday life.

 

Real estate agent safety tips

8. Make yourself identifiable

Wear your brokerage or Realtor ID badge and keep your car clearly marked with your company’s name.

If you find yourself needing assistance, you will be best served by making yourself easy to identify–you can tell somebody that you have a large name tag and you are driving a car with your company name on it, both of which combined could describe only you.

9. Follow the leader

Have your prospect walk in front of you when you enter and tour the home. This way they have less of a physical advantage if they were to attempt to corner you in the home somehow.

You can gesture them in certain directions with simple points and verbal cues, such as, “the guest bedroom is on your right down this hall.”

10. Trust your instincts

If a prospect is giving you a fishy vibe, there is nothing wrong with prematurely ending a showing. 

You don’t have to tell them explicitly that’s what you’re doing, as this could lead to defensive behavior from the prospect.

Simply say that that something urgent has come up at the office and you must get back immediately.

This not only allows you to step away from the interaction, but it also creates an excuse to be on your phone looking for police assistance (when you are ostensibly messaging the office about the fake urgent event that’s pulling you away from the prospect).

Apologize as needed and tell them that someone else from the office will be in touch about rescheduling (which is not necessary to follow through on if the prospect crossed a social or professional boundary).

All in all, remember that it is your right and obligation to yourself to prioritize your safety. No potential sale is worth risking your well-being. If you feel uneasy with a client, step away as you feel appropriate.

Check out part 1 here. 

naples real estate school

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Brad Larson

Larson Educational Services

13040 Livingston Rd. #12

Naples, FL 34105

info@LarsonEd.com

239-344-7510

LarsonEd.com