Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
#TBT#ThrowbackThursday to the 4th of July parade in 2010 in Pequot Lakes, Minnesota. We won first place in the “Best Kids Float” category thanks to the help of Kenny and Kei Larson (my nephew and niece).
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
How to Use Videos for Real Estate Marketing [VIDEO]–LarsonEd
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
For the 9th year in a row, Better Homes & Gardens has conducted a study focusing on the home-purchasing habits of Millennials (meaning those prospective homebuyers aged 22-39 as of 2017).
The findings in this study might give real estate agents some good insight on how to sell to these young home buyers.
Millennials Want Their Slice of the American Dream
The study found that 85% of responders view owning their own home as an integral part of living their American Dream. However, they also have a very practical approach to homeownership.
Jill Waage, Better Homes & Gardens’ Editorial Director of Digital Content and Products, says that “Millennial homeowners are focused on building equity – not debt.”
Appeal to their desire to escape the tyranny of landlords and leases while focusing on the equity-building opportunities they’d miss if they continued to rent.
Know that many young people in this country are already inundated with debt in the form of student loans.
Therefore, it’s important to focus on the financially advantageous aspects of homeownership.
Be Willing to Wait With Millennials
According to the study’s findings, Millennial prospective homeowners are more likely to wait for a good deal and are also willing to live in fixer-uppers that are in need of some DIY work.
50% of Millennial homeowners said that their current home required some repair or remodel, ranging from minimal to considerable.
Likewise, 90% of respondents said that they were very or extremely interested in learning about home repair and home improvement projects (perhaps this can be attributed, at least in part, to the Millennial movement toward craft and thrift, spurred on by project-based websites like Pinterest and Etsy).
So Don’t Be Afraid to Show Them Some Fixer-Uppers
Millennials are especially motivated by stylish projects that add value to their homes, such as installing tile and light fixtures.
Their homeownership desires are modest.
On average, Millennials would prefer mid-sized homes around 2100 square feet, meaning you don’t usually have to worry about showing them McMansions that will stretch them far beyond their budget.
“It’s okay, but do you have anything with more hedge mazes?”
In short, according to Waage, they’re interested in homeownership on their own terms, based on their financial situations, their timeline, and their needs.
So with Millennials, be sure to forego big-budget homes and expensive renovations with patience, frugality, and practicality.
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Having a commission-only mindset won’t serve you well in the insurance industry. Focusing on making the sale without first considering the needs of the client may work in the short term, sure, but over the years this mentality will cripple your sales.
Listen to what your clients and prospects needs are in order to earn their trust, which can be one of the most difficult parts of sales.
2. Accessibility
Make yourself available to your clients–this helps them rest assured that they’re well taken cared of. And respond to phone calls and emails in a timely manner. A major complaint of those who buy life insurance policies is that there is nobody to answer their questions after they’ve made the purchase.
3. A High EQ
Your emotional intelligence will serve you well in this industry. Your ability to listen and practice empathy with your clients will help you connect with them on a deeper level. A good life insurance agent can their help their client see their financial situation with clarity and tact.
4. High Energy
To their clients and business connections, a good insurance agent will appear happy and excited to work. A negative personality trait doesn’t sell well. Even if you’re not the most excited at any given moment, remember the key word: appears. Sometimes you have to fake it ’til you make it.
5. Perseverance
If you want to be successful in the insurance field you’ll have to be prepared to handle rejection on a daily basis for years. Remember: without taking risks, you have no chance of succeeding in this industry.
6. Forthrightness
Using deception or your client’s fear (whether it is their fear for their own future or their financial situation) may work in the short term, but over time you could end up making a bad name for yourself. Your success will come from repeat business. The only way to get word of mouth and repeat business is to gain your clients’ trust.
7. Wide Array of Products and Knowledge
A successful insurance agent will have many products to offer their clients, and they know which of their products will be best for them as well. You also need to understand the legal components of your products in order to convey that information to the client.
If you’re already a LarsonEd student who has taken our real estate licensing courses, you’ll notice something interesting about this list:
These traits of successful insurance agents are the same traits that make a successful real estate agent.
The transition from real estate to insurance may seem arbitrary, but consider this: by offering your current real estate clients an even wider array of products, including health and life, you may be able to better serve their needs and help your business boom.
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
This weekend went from “I’ve seen worse where I grew up” to “this is the coldest I’ve been in years” real quick.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
#TBT to a time when puka shell necklaces were cool!
We were 2 coordinated dances away from accidentally forming a boy band.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Naples Real Estate School 