Tag Archives: agent

11.07.17
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SEO for New Real Estate Agents

More than ever potential home buyers are starting and continuing their house hunt online.

According to the Real Estate in a Digital Age 2017 Report, more than 75% of home buyers use the internet in their home search (including nearly 100% of Millennials).

As a new agent, if you want to reach these many potential clients online, you need to optimize your website to get the most traffic you can.

Follow these steps to improve your SEO.

SEO for new real estate agents

1. Utilize local keyword phrases

Most home buyers start their research with local keyword phrases like “Fort Myers real estate.”

Although over time you may expand your business to include multiple regions, when you build your website at the start of your career, you’ll want to focus on a single area.

Once you’ve established yourself as a market expert in the first area, you can then expand to target other surrounding areas.

To optimize your website, blog, and articles you should choose search phrases like the following:

  • Fort Myers real estate
  • Fort myers realtor
  • Fort Myers real estate agent
  • Fort Myers homes for sale

The more targeted and specific your website can be, the better.

As a new agent your goal is to capture local internet traffic, not traffic from all over the state or region.

At the start, avoid key phrases such as “Florida real state agent,” since you’ll be too small to compete for that kind of keyword.

Make your website a resource for potential home buyers with relevant blogs, articles, images, and videos that all provide value and are keyword optimized.

2. Write blog posts about premium homes

Although you may list dozens or even hundreds of listings at a time, you will certainly have a select few properties that you really want to sell.

Writing a blog post about one of those properties could do wonders for securing more prospects.

For this kind of blog post, the optimized keyword would be the property’s address. Be sure to include the address in the following places:

  • The meta descriptions
  • The file names of the photos
  • The alt tags on the photos (which you can usually edit once you have uploaded the photo into your blog/website)
  • URL
  • Title

Create about 200-350 words of unique writing that describes the home features using the best practices for home listings along with the standard description.

Note: for other blog posts not targeted for a specific property, there is no perfect number of words. However, longer content tends to be more helpful for users, and will therefore be rewarded more in Google’s search rankings.

You will also want to get as many backlinks from trusted websites as you can.

3. Off page SEO

You can establish authority in Google’s algorithm by submitting your website and business info to directories such as the Better Business Bureau, Yellowbook.com, Local.com, YP.com, and more.

Also, be sure to claim your business on Google (don’t forget about Yahoo and Bing, which both receive more traffic than most people realize).

By claiming your business, Google will see you as a trusted website, meaning they’ll put your site in front of more potential clients.

Get on the following sites:

  • Trulia
  • Zillow
  • Redfin.
  • Facebook
  • Twitter
  • Pinterest (with images of your listings)
  • Youtube (with video tours of listings, which can be huge for gaining traffic)
  • Instagram (with quality images of homes)

Your website doesn’t have to be perfect: the main point is getting started. Creating quality content consistently is the best and most efficient way to be found.

Perhaps you don’t have any skills with video creation but you enjoy writing—then write incredible content. Maybe you have excellent photos—utilize them. Anything you can do to create valuable content will help you sell homes.

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

10.10.17
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How to Choose a Real Estate Brokerage [VIDEO]

To learn more about LarsonEd’s Florida real estate and Florida insurance courses, visit LarsonEd.com or give us a call at 239-344-7510.

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

11.10.16
by

Advice For New Real Estate Agents

Advice For New Real Estate Agents

A lot of new agents ask themselves and their mentors how to get clients. New agents often see a large client base as a source of money, and why wouldn’t you? It only seems logical.

But consider thinking about it like this: don’t worry so much about getting clients—focus on keeping clients.

Sure, it takes skill to go out and prospect for new clients, but that’s not going to set you apart from other agents—most real estate agents are comfortable talking to people and making connections.

Establishing relationships with people is going to set you apart. 

So often, people want an easy solution to their problems: “What’s the magic bullet that won’t require a lot of work?”

Sorry, my friend, but the real estate industry is not going to work like that.

Advice for Real Estate Agents

Instead, your success will depend on your drive, work ethic, and attention to detail. Do you think SEO will be the trick? What about Social Media prowess? Maybe you want to hit the pavement or cold call people. More power to you. But these are just tools and techniques.

The same way a football offense must choose a run play, pass play, kick, or punt, you must choose between your own tools, each one chosen based on specific circumstances. If all you can do is pass the ball, you may not last. Likewise, if all you do is wait for potential clients to contact you, you won’t make it in this industry.

Don’t hide from the SuperStar agents in your area, call them up and take them out to coffee (your treat). Ask them about the area, let them share their wisdom and listen closely. If you have a good rapport, meet up again and you might have a mentor.

Find your niche. You might think this business is all about transactions, but really it’s all about relationships. And the beautiful thing is that the better relationships you have the more homes you’ll sell.

So work hard. Leave the office. Have some fun. Get out there and sell some homes. And, in the process, make some freinds.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

13040 Livingston Rd. #12

Naples, FL 34105

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

06.28.16
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5 Networking Tips for Real Estate Agents

5 Networking Tips for Real Estate Agents

Networking is one of the most important parts of building your business as a real estate agent, yet many professionals fail to increase their sphere of influence on a consistent basis. This is not the business for introverts. Utilize these 5 simple networking tips for real estate agents to help flesh out your list of prospects and clients.

1. Stay off your phone

Sure, you’ll need to use your phone when it comes to emailing, calling, and texting clients and prospects, but when you find yourself at a trade show or other networking opportunity keep your eyes up. By simply talking to people, eliciting information, and keeping off your phone you can set yourself ahead of other agents. Listen to people. And be sure to get their cards and follow up.

2. Keep notes

When you get information about a new contact, add notes in your phone. Reference that information when you follow up so they know that you not only listened to them when you met, but you also cared enough to remember details about your conversation.

3. Have fun

No, you shouldn’t go out of control on the open bar, but there’s no reason you shouldn’t be laughing and smiling when you’re meeting new people. Everybody gets nervous at networking events, so you can set yourself apart by being present and outgoing. Take a breath, notice something funny about the venue, and make a situational comment to your neighbor and you’ll be laughing in no time.

networking tips

4. Don’t try to close a deal immediately

Few things put people off more than pushy salesmen. You’re not using a networking event to “hit on” potential clients or business people you think could become a part of your sphere of influence. You’re only setting the ground work for a relationship that may or may not yield a business partnership. Don’t be too quick to put pressure on your new contacts.

5. Get out of your comfort zone

It’s great if you see someone you already know at a networking event. Make sure you say hello to them and connect for a few minutes, but be sure to break off and meet some new people. You aren’t doing you or your friend any favors if you only talk to each other the entire time. Seek out someone who looks shy and say hello. Before you know it you’ll be making new friends and increasing your sphere of influence.

Utilize these 5 simple networking tips to help you better take advantage of every networking opportunity you come across, whether it’s a planned event or a chance meeting of a prospect at the grocery store. Check out more tips for new Florida real estate agents here: https://www.larsoned.com/realestate/post-licensing/real-estate-tips-for-new-agents/

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. To sign up for real estate education from Larson Educational Services, give us a call at 239-344-7510 or visit our website, LarsonEd.com. 

Brad Larson

Larson Educational Services

13040 Livingston Rd. #12

Naples, Florida

34105

Resources:

http://www.marketleader.com/blog/2014/06/04/15-networking-secrets-of-successful-real-estate-agents/

http://www.austintitle.com/downloads/NetworkingTips.pdf