Should real estate agents buy a drone?

 

Should real estate agents buy a drone?

Drones, also known as quadcopters, are becoming a staple in the real estate industry.

Not too long ago, getting high quality aerial photographs of your properties required helicopters, airplanes, and thousands of dollars in fees. Sure, you’d get a quality final product, but you wound up feeling like you paid to shoot a scene from Terminator.

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Let’s hope you didn’t spend any extra money on this guy (photo courtesy of Wikipedia).

Drones have made aerial photographs and videos accessible to even the smallest of real estate agents.

These remote-controlled flying devices may have a large initial cost and a learning curve, but you can save money over time the more you use it.

In other words, instead of pumping your photography budget into a helicopter or airplane service to get a small number of properties photographed/videoed, you can put that money toward buying a drone that allows you to get a larger number of properties photographed/videoed—even the lower priced listings.

Are real estate drones a short-lived gimmick?

It doesn’t seem so. As of June 2016, approximately 39 percent of drone permits went to real estate professionals: https://www.zillow.com/agent-resources/trends-and-data/tips-and-advice/drones-real-estate-photography/.

Look at it this way—drones are simply the latest technology that people are using to solve a problem: how to get aerial photos of real estate.

Before, the solution to that problem was expensive and complex. It just so happens that this is the newest solution.

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How can drones help with your real estate business?

Drones can help potential buyers get views of the entire property or land for sale.

If the property is near an amenity like a public pool or a golf course, you can use aerial footage to create a visual representation of the proximity to those features.

Or maybe the property is near a school for the kids or close to a gated community entrance—it’s all perfect for showing off on a drone.

As drones become more and more popular, sellers may expect aerial photographs as part of your standard service package.

Now, there may be reasons not to include aerial footage as well, such as undesirable features that would be in the shot, like a close-proximity freeway, for example.

“Do I really have to buy a drone?”

If the idea of purchasing and learning to fly a drone feels overwhelming for you, then you may want to outsource the job and only use the service for larger, more expensive properties. There are several drone photography service providers in southwest Florida that you can hire to provide this service.

Outsourcing aerial footage may be more expensive in the long-run, but as your business grows it may make more sense for you to spend a bit more money in order to save time.

Sidenote: take a look at some of the amazing real estate footage people are grabbing with drones. Video courtesy of Utah Aerial Imaging

(Don’t think that you have to make some fancy video like this to make aerial footage work—start with taking still images and work your way up to videos, even if they’re not as amazing as this one.)

Or perhaps you’re new to real estate and don’t want to put in the initial investment for a quadcopter along with your other start-up costs. That makes sense.

In that case, you may want to wait until you get more clients and start selling more expensive properties before you invest in a drone.

If at that time you feel the need to get more aerial photographs, then go for it. There are lots of tips and tutorials online to help anyone learn to fly.

Either way, aerial footage is cheaper and more accessible than ever for real estate agents, and that’s a good thing for everyone, including your clients.

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Larson Educational Services

13040 Livingston Rd. #12

Naples, Florida 34105

239-344-7510

LarsonEd.com

5 Networking Tips for Real Estate Agents

5 Networking Tips for Real Estate Agents

Networking is one of the most important parts of building your business as a real estate agent, yet many professionals fail to increase their sphere of influence on a consistent basis. This is not the business for introverts. Utilize these 5 simple networking tips for real estate agents to help flesh out your list of prospects and clients.

1. Stay off your phone

Sure, you’ll need to use your phone when it comes to emailing, calling, and texting clients and prospects, but when you find yourself at a trade show or other networking opportunity keep your eyes up. By simply talking to people, eliciting information, and keeping off your phone you can set yourself ahead of other agents. Listen to people. And be sure to get their cards and follow up.

2. Keep notes

When you get information about a new contact, add notes in your phone. Reference that information when you follow up so they know that you not only listened to them when you met, but you also cared enough to remember details about your conversation.

3. Have fun

No, you shouldn’t go out of control on the open bar, but there’s no reason you shouldn’t be laughing and smiling when you’re meeting new people. Everybody gets nervous at networking events, so you can set yourself apart by being present and outgoing. Take a breath, notice something funny about the venue, and make a situational comment to your neighbor and you’ll be laughing in no time.

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4. Don’t try to close a deal immediately

Few things put people off more than pushy salesmen. You’re not using a networking event to “hit on” potential clients or business people you think could become a part of your sphere of influence. You’re only setting the ground work for a relationship that may or may not yield a business partnership. Don’t be too quick to put pressure on your new contacts.

5. Get out of your comfort zone

It’s great if you see someone you already know at a networking event. Make sure you say hello to them and connect for a few minutes, but be sure to break off and meet some new people. You aren’t doing you or your friend any favors if you only talk to each other the entire time. Seek out someone who looks shy and say hello. Before you know it you’ll be making new friends and increasing your sphere of influence.

Utilize these 5 simple networking tips to help you better take advantage of every networking opportunity you come across, whether it’s a planned event or a chance meeting of a prospect at the grocery store. Check out more tips for new Florida real estate agents here: https://www.larsoned.com/realestate/post-licensing/real-estate-tips-for-new-agents/

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. To sign up for real estate education from Larson Educational Services, give us a call at 239-344-7510 or visit our website, LarsonEd.com

Brad Larson

Larson Educational Services

13040 Livingston Rd. #12

Naples, Florida

34105

Resources:

http://www.marketleader.com/blog/2014/06/04/15-networking-secrets-of-successful-real-estate-agents/

http://www.austintitle.com/downloads/NetworkingTips.pdf