Social Media Tips for Real Estate Agents

4 Social Media Tips for Real Estate Agents

Depending on word-of-mouth recommendations is still the way to get business in real estate. However, sometimes word-of-mouth isn’t shared in person anymore. Nowadays business recommendations happen online. As real estate agents, you are likely one of the best offline person-to-person salesmen in the country. But there’s a chance you may not know how to apply this showmanship onto social media platforms. Here are your tips for giving you the edge in social media marketing.

1. Focus on your local area

In 2015, for the first time ever, 1 billion people signed onto Facebook. That means that social media could be used to reach literally a billion people around the world—in theory. But trying to reach a lot of people may take more effort than it’s worth. Why? Because you’ll be putting in work to reach people who will never use your services. Think locally—mold your content to your local leadership. When you talk about news and trends, focus on local trends, rather than national trends. Consider tagging and mentioning your local followers as well.

2. Create or curate

Few things improve your social media presence more than creating relevant, helpful content such as blog posts and articles that people can use to improve their daily lives. However, you may not be comfortable with writing your own articles—that’s okay. Finding information from other sources that might be relevant to your sphere of influence can be just as good as creating your own content. Websites such as,, and are never short on advice for homeowners and real estate agents alike.

Social Media Tips for Real Estate Agents

3. Keep it simple

Spreading yourself thin on social media can be more time consuming and stressful than necessary. Pick a couple of platforms and dedicate your time focusing on those. You don’t need to hire an outside media specialist, just spend 30 minutes a day on this stuff. Post your articles and blog posts on  Facebook, for example, and share beautiful listing photos on Instagram.

4. Personalize it

You shouldn’t use your social media sites as a way to consistently brag about your business, but you can use it to give your clients and prospects an insight into your life, both inside and outside of work. Share a photo of you and some colleagues out on the golf course or at a networking event. If they’re up for it, share a photo of a couple who just closed on a home with you.

No matter how you choose to go about your social media posting, consider the 80/20 breakdown of social media: post 80 percent about interesting content (like relevant blogs), and 20 percent promoting your brand (like sharing photos of sales and listings).

Follow these 4 rules of social media and you’ll have more followers and more customers in no time.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. To sign up for real estate education from Larson Educational Services, give us a call at 239-344-7510 or visit our website,

Brad Larson

Larson Educational Services

13040 Livingston Rd. #12

Naples, Florida


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