Why Real Estate Agents Should Be Blogging [VIDEO]

To learn more about LarsonEd’s Florida real estate and Florida insurance courses, visit LarsonEd.com or give us a call at 239-344-7510.

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

How to Turn FSBOs Into Clients [VIDEO]

Sources for statistics: https://www.nar.realtor/field-guides/field-guide-to-quick-real-estate-statistics and http://economistsoutlook.blogs.realtor.org/2015/11/09/selling-your-home-solo-to-save-money-youll-actually-make-less-than-you-think/

To learn more about LarsonEd’s Florida real estate and Florida insurance courses, visit LarsonEd.com or give us a call at 239-344-7510.

About Larson Educational Services:

Utilizing 40 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. We are an approved Florida Real Estate School (License #ZH1002299), Florida CAM School (License #PRE31), Florida Insurance School (License # 370501) and NMLS Approved Course Provider.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

239-344-7510

LarsonEd.com

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Social Media Tips for Real Estate Agents

4 Social Media Tips for Real Estate Agents

Depending on word-of-mouth recommendations is still the way to get business in real estate. However, sometimes word-of-mouth isn’t shared in person anymore. Nowadays business recommendations happen online. As real estate agents, you are likely one of the best offline person-to-person salesmen in the country. But there’s a chance you may not know how to apply this showmanship onto social media platforms. Here are your tips for giving you the edge in social media marketing.

1. Focus on your local area

In 2015, for the first time ever, 1 billion people signed onto Facebook. That means that social media could be used to reach literally a billion people around the world—in theory. But trying to reach a lot of people may take more effort than it’s worth. Why? Because you’ll be putting in work to reach people who will never use your services. Think locally—mold your content to your local leadership. When you talk about news and trends, focus on local trends, rather than national trends. Consider tagging and mentioning your local followers as well.

2. Create or curate

Few things improve your social media presence more than creating relevant, helpful content such as blog posts and articles that people can use to improve their daily lives. However, you may not be comfortable with writing your own articles—that’s okay. Finding information from other sources that might be relevant to your sphere of influence can be just as good as creating your own content. Websites such as inman.com, activerain.com, and realtor.com are never short on advice for homeowners and real estate agents alike.

Social Media Tips for Real Estate Agents

3. Keep it simple

Spreading yourself thin on social media can be more time consuming and stressful than necessary. Pick a couple of platforms and dedicate your time focusing on those. You don’t need to hire an outside media specialist, just spend 30 minutes a day on this stuff. Post your articles and blog posts on  Facebook, for example, and share beautiful listing photos on Instagram.

4. Personalize it

You shouldn’t use your social media sites as a way to consistently brag about your business, but you can use it to give your clients and prospects an insight into your life, both inside and outside of work. Share a photo of you and some colleagues out on the golf course or at a networking event. If they’re up for it, share a photo of a couple who just closed on a home with you.

No matter how you choose to go about your social media posting, consider the 80/20 breakdown of social media: post 80 percent about interesting content (like relevant blogs), and 20 percent promoting your brand (like sharing photos of sales and listings).

Follow these 4 rules of social media and you’ll have more followers and more customers in no time.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online. To sign up for real estate education from Larson Educational Services, give us a call at 239-344-7510 or visit our website, LarsonEd.com

Brad Larson

Larson Educational Services

13040 Livingston Rd. #12

Naples, Florida

34105

Meeting and Qualifying the Buyer Pt. 2–Florida Real Estate School

Meeting and Qualifying the Buyer Part 2

Florida Real Estate School

Last time, we discussed the first 9 questions you can use to help determine a buyer’s motivation. Every sales associate has war stories about indecisive, demanding, disloyal, or financially irresponsible buyers. These questions can help you determine a buyer’s motivation upfront. This week we will be going over the final 9 questions.

  1. How much cash do you want to use for the purchase?
  1. Do you have special requirements in a property? If yes, please list.
  1. If you have school-age children, are you willing to move during the school year?
  1. Who is your employer?
  1. Will anyone else help you make the buying decision? If yes, who?
magic 8 ball florida real estate school

“All signs point to yes you should definitely refrain from buying that house.”

  1. If we find the right property, are you prepared to make a decision now?
  1. What times are best to contact you?
  1. What times are best to view properties?
  1. How do you like to communicate?(Phone oremail) 
 pager florida real estate school

Or pager, if that’s where we have to go in this relationship.

Ask these qualifying questions of your buyer and you will be more suited to meet their needs in no time.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

1400 Colonial Blvd. Suite 44

Fort Myers, FL 33907

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

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How to Get a For Sale By Owner Listing–LarsonEd (VIDEO)

Naples Real Estate School

 

http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/

How to Get a For Sale By Owner Listing–LarsonEd

Register for class: http://www.larsoned.com/realestate/licensing/naples-real-estate-school/

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Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
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Open House Tips Part 1–Naples Real Estate School (VIDEO)

Naples Real Estate School

http://www.larsoned.com/realestate/licensing/naples-real-estate-school/

Open House Tips Part 1–Naples Real Estate School

Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link – http://www.larsoned.com/realestate/ – or simply call a friendly Larson representative at (239) 344-7510.

Larson Educational Services looks forward to earning the right to be your real estate school of choice!

What is prospecting? Watch the introduction video here: https://www.youtube.com/watch?v=-TKNctwEPVA

Register for class: http://www.larsoned.com/realestate/licensing/naples-real-estate-school/

Subscribe to our Youtube channel: http://www.youtube.com/subscription_center?add_user=LarsonEducationalFL

Like us on Facebook: https://www.facebook.com/LarsonEducationalServices

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Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
239-344-7510
http://www.larsoned.com/
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Developing Your Farm Part 2-Naples Real Estate School (VIDEO)

Naples Real Estate School

http://www.larsoned.com/realestate/licensing/naples-real-estate-school/

Farming Part 2–Naples Real Estate School

Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link – http://www.larsoned.com/realestate/ – or simply call a friendly Larson representative at (239) 344-7510.

Larson Educational Services looks forward to earning the right to be your real estate school of choice!

What is prospecting? Watch the introduction video here: https://www.youtube.com/watch?v=-TKNctwEPVA

Register for class: http://www.larsoned.com/realestate/licensing/naples-real-estate-school/

Subscribe to our Youtube channel: http://www.youtube.com/subscription_center?add_user=LarsonEducationalFL

Like us on Facebook: https://www.facebook.com/LarsonEducationalServices

Follow us on LinkedIn: http://www.linkedin.com/company/larson-educational-services

Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
239-344-7510
http://www.larsoned.com/
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Developing Your Farm Part 1: Selecting Your Area (VIDEO)

Naples Real Estate School

http://www.larsoned.com/realestate/licensing/naples-real-estate-school/

Farming Part 1–Naples Real Estate School

Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link – http://www.larsoned.com/realestate/ – or simply call a friendly Larson representative at (239) 344-7510.

Larson Educational Services looks forward to earning the right to be your real estate school of choice!

What is prospecting? Watch the introduction video here: https://www.youtube.com/watch?v=-TKNctwEPVA

Register for class: http://www.larsoned.com/realestate/licensing/naples-real-estate-school/

Read the press release: https://naplesrealestateschool.net/2014/08/07/naplesrealestateschool-3/

Subscribe to our Youtube channel: http://www.youtube.com/subscription_center?add_user=LarsonEducationalFL

Like us on Facebook: https://www.facebook.com/LarsonEducationalServices

Follow us on LinkedIn: http://www.linkedin.com/company/larson-educational-services

Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
239-344-7510
http://www.larsoned.com/
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Developing Your Farm Part 1: Selecting Your Area

When we talk about “Farming” for real estate agents, we aren’t talking about tilling the fields and harvesting your crop…at least not literally. What we mean by Farming is working or prospecting an area of interest for sellers and buyers. For a refresher on Prospecting, check out our post called “What is Prospecting, Why is it Necessary, and Why it Scares Most Agents.

The area you choose to farm (for clients) can be based on any special interest focusing on geographic or non-geographic factors. Your farm should be chosen on your personal goals, interests, and specific market area. How do you go about selecting your area?

1. Consult with your manager about available areas.

They may have a better idea of the market and can give you a sense of where the sellers and buyers are. Also, if you have good relationships with other agents, you can get tips from them as well.

2. Do you feel comfortable with the area?

It may seem obvious, but you would be surprised with how many agents make drive themselves crazy by planting their roots in an area that isn’t comfortable for them, no matter how many sales they’re making.

3. Is the economic base enough to support your goals?

Even if you like the area, you have to make sure you do the research to determine if there is enough inventory and if there are enough prospects.

4. Determine if you want the area.

200-300 homes is a good target in the beginning. Once you become more comfortable, you may want to expand your farm or even move to a new farm. Using these 4 points as criteria for selecting your farm, you will ensure that success will attend your efforts.

Coming soon:

Developing Your Farm Part 2: Researching the Area

For a some industry-proven prospecting tips, check out our previous posts: Prospecting Tips Part 1, Prospecting Tips Part 2 If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done.

Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success. Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link – http://www.larsoned.com/realestate/ – or simply call a friendly Larson representative at (239) 344-7510.

Larson Educational Services looks forward to earning the right to be your real estate school of choice!

Larson Educational Services

3073 South Horseshoe Drive, Suite 122

Naples, FL 34104

info@LarsonEd.com

239-344-7510

http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/

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The 4 S’s of Prospecting–Naples Real Estate School

Presented by Naples real estate school Larson Educational Services

If you have followed our prospecting tips Part 1 and Part 2, you should have a significant sphere of influence that includes a ton of prospects.

All of our prospecting tips so far have been focused on how to get prospects, this post is about how to maintain them. These are The 4 S’s of Prospecting, or what to do with a prospect once they give you their business card or other contact information.

1. See

See the prospects. Make face-to-face contact with them so you are in their mind when they need to sell a home. You don’t have to be pushy, but make sure they know that you are in the business of real estate so they know you are the one to call to help with their next purchase or sale.

2. Save

Save their information and mark them with leads to other people they may know who could be potential clients. Keep track of pertinent information they have given you, such as life goals, upcoming location changes, and housing needs.

3. Schedule

Set an appointment to meet with them and make sure you keep that appointment. If they are willing to give you their time they will be looking for you to prove that you are trustable. The best way to gain the trust of a prospect is to do what you say you will do. There is no faster way to lose a prospect than to be late for an appointment.

4. Sell

This is the ultimate goal, isn’t it? Sell them something. And if they aren’t buying or selling, maybe they have a friend who is or a family member who will. You never want to lose a potential prospect because of a bad interaction.

Don’t feel like reading? Perfect! Larson Educational Services has quick videos with prospecting tips available here and here.

Coming soon: Developing Your Farm Part 1––Selecting Your Sphere of Influence

If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done. Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success.

Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link – http://www.larsoned.com/realestate/ — or simply call a friendly Larson representative at (239) 344-7510.

Larson Educational Services looks forward to earning the right to be your real estate school of choice!

Brad Larson
Larson Educational Services
1400 Colonial Blvd.
Suite #144
Fort Myers, FL 33905
info@LarsonEd.com
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
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