Open House Staging Tips–Naples Real Estate School

Naples Real Estate School

If you have decided to hold an open house, these simple staging tips can help increase your odds of finding a buyer and/or finding a prospect who will be interested in another property:

1. Arrive early to stage the property.

This is to ensure that you have all the time you need to take care of the following items. You absolutely must be at the property early.

2. Remove all vehicles from the driveway.

And if it’s possible, get the neighbors to help you out by not parking in front of the house. This keeps the property looking as clean and fresh as possible.

3. Open all the drapes, blinds, and window coverings.

Natural light is your best friend for a home showing—let it in.

4. Turn on every light in the house.

However, keep an ear out for lights that produce noise. It’s best to leave these off.

5. Turn on soft music on each floor to help set a relaxing mood.

This is to help make people feel comfortable in the house, something that will make them more likely to envision themselves in the space, and more likely to purchase the home.

6. Have four-color flyers available filled with quality photos and reasons for a buyer to purchase the home.

7. Put out flyers that contain financing options so buyers can readily determine their monthly mortgage payment.

8. If you are so inclined, and budget permitted, serve refreshments and snacks.

As you can see, the majority of these tips pertain to keeping prospects comfortable in the home and giving them the information necessary for them to make the purchase.

Coming soon:

How to Handle Expired Listings

Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
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Open House Tips Part 2–Naples Real Estate School (VIDEO)

Naples Real Estate School

http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/

Register for class: http://www.larsoned.com/realestate/licensing/naples-real-estate-school/

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Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
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Open House Tips Part 2–Naples Real Estate School

Naples Real Estate School

For the first 4 tips, check out part 1 of our open house tips.

Once you have selected an area to farm and you have prospected for clients, you will be ready to start selling homes. One tool for selling a client’s home is to hold an open house.

The professional real estate community appears to be split on whether it’s a good idea to hold an open house or not. The successful real estate agents we have interviewed report that at least 20% of their sales were to buyers they met at an open house.

An open house can be a good source of both buyer and seller leads. Some agents will hold open houses on homes listed by other agents within their firm just for the possibility of gaining leads and experience. Assuming the home is presentable, spotless from top to bottom, priced correctly, and located in a high traffic area, here are tips to improve the odds that the house will sell at an open:

5. Have personal and company information readily available.

Be sure that all of the materials have the same look so people are easily able to associate all of your materials to you.

6. Have community information available as well.

This is where your farming research will come in handy, because you should already know about the area in order to sell people on certain aspects of the community that will appeal to them. However, if you haven’t done the research, be sure to run down to the community hotspots before the open house so you can pick up some of their marketing materials for display.

7. Set out all documents pertaining to the house.

This includes: inspection reports, appraisals or comps, major repairs and warranties, blueprints for additions or future possible improvements.

8. Greet each visitor.

Find out what the buyers are looking for and, if possible, show them why the home fits those requirements.

9. Ask for feedback.

This is where your salesmanship comes out to shine. If you get people to tell you what they don’t like about the property, you can find a way to ease their fears or worries with positive parts of the home or let them know that they may have nothing to worry about.

10. Get an appointment for later.

Grab their information and make a note to give them a call if and when you have a property that may appeal to them more.

Using these tips (and the ones from our last post) when holding an open house will increase the odds that the house will sell and/or you will gain more prospects in the process.

Coming soon:

Open House Staging tips

For a list of prospecting tips, check out our previous posts:
Prospecting tips #1
Prospecting tips #2

Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
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Open House Tips Part 1–Naples Real Estate School (VIDEO)

Naples Real Estate School

http://www.larsoned.com/realestate/licensing/naples-real-estate-school/

Open House Tips Part 1–Naples Real Estate School

Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link – http://www.larsoned.com/realestate/ – or simply call a friendly Larson representative at (239) 344-7510.

Larson Educational Services looks forward to earning the right to be your real estate school of choice!

What is prospecting? Watch the introduction video here: https://www.youtube.com/watch?v=-TKNctwEPVA

Register for class: http://www.larsoned.com/realestate/licensing/naples-real-estate-school/

Subscribe to our Youtube channel: http://www.youtube.com/subscription_center?add_user=LarsonEducationalFL

Like us on Facebook: https://www.facebook.com/LarsonEducationalServices

Follow us on LinkedIn: http://www.linkedin.com/company/larson-educational-services

Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
239-344-7510
http://www.larsoned.com/
Google

Open House Tips Part 1–Naples Real Estate School

Naples Real Estate School

Once you have selected an area to farm and you have prospected for clients, you will be ready to start selling homes. One tool for selling a client’s home is to hold an open house.

The professional real estate community appears to be split on whether it’s a good idea to hold an open house or not. The successful real estate agents we have interviewed report that at least 20% of their sales were to buyers they met at an open house.

An open house can be a good source of both buyer and seller leads. Some agents will hold open houses on homes listed by other agents within their firm just for the possibility of gaining leads and experience. Assuming the home is presentable, spotless from top to bottom, priced correctly, and located in a high traffic area, here are tips to improve the odds that the house will sell at an open:

1. Try different times and days.

You may find that the prospects in your farm area do not turn out to open houses on Saturday afternoons because the people in the area are really big into college football, but late Sunday mornings yield a good turnout because they don’t care about the NFL games on Sundays. This will simply take some time to figure out what works best for the area.

2. Invite neighbors and targeted prospects.

Maybe you know of a certain prospect who would have a unique interest in the house you are showing because it offers them a chance to expand their living space. And you know what this prospect is looking for because you have been keeping in touch with them. Invite them to the open house even if they live in an area outside of your farm, because this prospect with the unique interest in a property will be more likely to make the purchase.

3. Place signs at appropriate areas.

Also, remember to include your name on the sign so even if people are not interested in that open house, they can come out to more of your showings in the future.

4. Advertise online.

It’s 2014. You have no reason not to be advertising your open house online. However, be careful about spamming your Facebook friends with open house information that does not pertain to them because that is a sure way to get blocked (this applies to any social media website). Write colorful, descriptive ads and place them in web classifieds or open house directories.

Using these 4 tips when holding an open house will increase the odds that the house will sell and/or you will gain more prospects in the process.

Coming soon:

Open House Tips: Part 2

For a list of prospecting and farming tips, check out our previous posts:
Prospecting tips #1
Prospecting tips #2
Farming tips #1

Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
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