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11.22.16

by Brad Larson

Have You Seen LarsonEd’s New Mascots?

florida real estate school mascots

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

13040 Livingston Rd. #12

Naples, FL 34105

239-344-7510

08.11.16

by Brad Larson

Real Estate Job Interview Tips Part 1

Whether you’re a new real estate professional or a broker, you can learn from the brokerage employment process. As a new agent, it helps to know what you can expect from the recruitment and hiring process to better prepare yourself. As a broker, you can improve your recruiting and hiring process to find the best new agents.

Generally, the real estate employment process will consist of:

Recruiting
Prescreening
Interviewing
Selecting
Hiring
Recruiting

Any brokerage needs to be able to recruit from a position of strength, which is why company image is so important. Recruiting is the process of assembling a pool of candidates for consideration.

That means the company’s business reputation and its workplace environment play a vital role in attracting the best people in the pool, which gives management good candidates to consider. Recruiting, therefore, can begin internally or externally.

Prescreening

The prescreening process is meant to gather basic information in order to decide whether an applicant meets the position requirements. Prescreening is often done with an application, a resume, a brief face-to-face, and a phone call or videoconference conversation.

Sometimes a candidate will be required to answer a few questions that require written answers. This exercise is useful not only for analyzing the content of the answer, but also for evaluating the candidate’s communication skills.

Interviewing

Candidates who make it through the prescreening process will move forward to a formal interview, the most important information-gathering part of the process. If the brokerage hasn’t found any suitable candidates to interview, then it’s better to go back to the recruiting process rather than waste everybody’s time with an interview with a candidate who doesn’t meet the qualifications.

real estate job interview tips

Best practices for interviews

A good interview will include some common elements that the interviewer will use to find the best candidate.

Introduction

The opening question can be used to put the candidate at ease with an icebreaker. For example, get the conversation going with an easy question such as, “How did you become interested in our company?”

Work Experience

Questions about previous work experience can reveal the candidate’s skills, motivations, initiative, and problem-solving ability. Questions might include:

“What have you done best in previous jobs?”
“How have you handled job-related problems in the past?”
“What are your major work accomplishments?”

Education

Questions about education can reveal the candidate’s level of accomplishment, professional interests, and potential for growth and development. Questions might include:

“What have you learned related to your desired career in real estate?”
“What made you choose to work in real estate?”
“How do you feel about getting additional education?”
“What do you want to learn next?”

Check back next time for part 2!

To sign up for classes, give us a call at 239-344-7510 or visit our website, www.LarsonEd.com.

About Larson Educational Services:

Brad Larson
Larson Educational Services
13040 Livingston Road #12
Naples, Florida
34105
239-344-7510
info@larsoned.com
www.LarsonEd.com

08.04.16

by Brad Larson

4 Leadership Styles to Fit Any Situation

You may think that leadership is fixed and finite–a boss tells people below them what to do, and those people do it. However, as your personal skills change so too will your leadership needs. Likewise, as your team grows and improves, your leadership skills will become more valuable.

A one-size-fits-all approach to leadership may be hurting your real estate business. Here are 4 leadership styles you need to know as a real estate professional and when to use them.

leadership styles florida real estate school

Directive

Use this leadership style when people are highly committed but not necessarily competent with the given task.

When the task is difficult, and the people performing it are inexperienced or have low commitment, then it’s necessary to give instructions as to how the job should be done. This style of leadership puts a strong emphasis on the task, as well as a low emphasis on the people performing it.

Coaching

When people have some competence relative to the task, but are low on commitment.

When the task is difficult, but the people have some skill they need direction and supervision because of their relative inexperience. They also need support and recognition to build their confidence and involvement in decision-making to restore their commitment (which may have declined because of frustration on the team).

Supporting

Use this leadership style when people are highly committed but have varied competence.

When you have a situation that requires a supporting leadership style the individual’s skill-set has improved, but they still require support to sustain motivation to bolster their confidence. As a leader, you can start to take a backseat, giving acknowledgement and praise when necessary.

Delegating

Use this leadership style when people are both competent and committed.

People who are competent and committed will be able and willing to work on a given project by themselves with little supervision or support. Occasional monitoring allows you, as a leader, to stay informed and ensure that team members have the necessary resources. But, for the most part, this team will be better when left alone.

The better you understand your team, the more likely you’ll be able to use the most effective form of leadership. Utilize these 4 types of leadership to better lead your team in the future.

To sign up for classes, including brokers post-licensing courses, give us a call at 239-344-7510 or visit our website, www.LarsonEd.com.

About Larson Educational Services:

Brad Larson

Larson Educational Services

13040 Livingston Rd. #12

Naples, Florida 34105

239-344-7510

03.01.16

by Brad Larson

10 Simple Listening Techniques to Improve Your Negotiation Skills–Part 1

10 Simple Listening Techniques to Improve Your Negotiation Skills–Part 1

We get it, you became a real estate agent because you love to talk. But here’s a nugget of harsh truth: sometimes you have to listen as well. In fact, your entire career depends on your listening skills. Otherwise, how will you understand your clients’ needs and make all those sales? (Hey, at the very least try to pretend to listen.) Here are the first 5 of Florida real estate school Larson Educational Services’ 10 simple listening techniques for effective communication:

Prepare questions and remarks in advance to free your mind to listen.

Have you ever talked to someone who you know is just waiting for you to stop talking so they can say something? Don’t be one of those people. Channel your inner lawyer and prepare some conversation points before speaking with your client.

Exercise emotional control.

No, you’re not a robot. But you can keep negotiations civil and favorable to your interests if you keep your emotions in check.

You can exercise emotional control without becoming a robot.

Remain open and avoid jumping to conclusions; limit your own talking.

Limit your assumptions when you head into negotiations. When you let the other party do the talking they’ll usually give plenty of talking points, just make sure that you…

Take selective notes on the most important points.

No, taking notes during a conversation doesn’t necessarily make you look like a psychopath, just make sure your conversation partner knows what you’re doing.

Give the speaker your conscious attention with good eye contact.

Giving someone your undivided attention lets them know that they are important to you. And regarding the eye contact thing: again, don’t take it to psychopathic levels, just let your partner know that you care about what they’re saying.

Okay, you’re overdoing it.

Utilize these simple listening techniques to not only improve your negotiation skills, but also to provide better service to your clients. Check back next time for part 2.

About Larson Educational Services:

Brad Larson

Larson Educational Services

1400 Colonial Blvd. Suite 44

Fort Myers, FL 33907

239-344-7510

11.17.15

by Brad Larson

Meeting and Qualifying the Buyer Pt. 2–Florida Real Estate School

Meeting and Qualifying the Buyer Part 2

Last time, we discussed the first 9 questions you can use to help determine a buyer’s motivation. Every sales associate has war stories about indecisive, demanding, disloyal, or financially irresponsible buyers. These questions can help you determine a buyer’s motivation upfront. This week we will be going over the final 9 questions.

How much cash do you want to use for the purchase?

Do you have special requirements in a property? If yes, please list.

If you have school-age children, are you willing to move during the school year?

Who is your employer?

Will anyone else help you make the buying decision? If yes, who?

“All signs point to yes you should definitely refrain from buying that house.”

If we find the right property, are you prepared to make a decision now?

What times are best to contact you?

What times are best to view properties?

How do you like to communicate?(Phone oremail)

Or pager, if that’s where we have to go in this relationship.

Ask these qualifying questions of your buyer and you will be more suited to meet their needs in no time.

About Larson Educational Services:

Brad Larson

Larson Educational Services

1400 Colonial Blvd. Suite 44

Fort Myers, FL 33907

info@LarsonEd.com

239-344-7510

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10.20.15

by Brad Larson

Keys to Effective Advertising for Buyers–Florida Real Estate School

Keys to Effective Advertising for Buyers

Institutional Advertising – Marketing – Image Advertising

Your goal with advertising to buyers is to create a favorable image and differentiation. But be careful because most consumers choose an agent based on a personal referral rather than a bus bench or billboard. Especially if that billboard looks like this:

Photo credits: torontocondos.com

Specific Advertising

With specific advertising, you are trying to stimulate activity on a specific property. Therefore, once a property is listed, it’s time to get to work finding a buyer.

The A.I.D.A. Approach to Advertising

The A.I.D.A. approach to advertising dates back many years, and is a useful guide for anyone who needs to write a sales ad, especially agents with little or no ad-writing experience.

Attention: Write a headline that describes the number one feature of the property to sell them on reading the ad

Headlines
Word combinations
Typefaces and layouts
Color

Interest: Once you get their attention you need to cultivate interest

Connect the opening line to the headline; get to the point of the headline immediately
Use short sentences, and punchy words
Don’t lead with numbers; the decision comes from the heart
Don’t talk about special offers or discounts at this point

Desire: Create excitement by appealing to the senses

List a benefit for every feature
Use clear and concise language
Build mental images
Establish the credibility of your claims

Action: Convince them to make a purchase

Be convincing without being pushy
Call to action — Be clear about the step to take
The TV pros offer a special price and place a time-limit on it to get them to act NOW!

Follow these rules for effective advertising and you will be selling more homes in no time.

About Larson Educational Services:

Brad Larson

Larson Educational Services

1400 Colonial Blvd. Suite 44

Fort Myers, FL 33907

info@LarsonEd.com

239-344-7510

Follow me on Google+

10.13.15

by Brad Larson

Florida Real Estate School on Cover of News-Press?

Holy guacamole! Did we really just get ourselves on the cover of the Fort Myers News-Press??

Florida Real Estate School Larson Educational Services

Brad Larson

1400 Colonial Blvd. Suite 44

Fort Myers, Florida

33907

239-344-7510

09.17.15

by Brad Larson

Let’s get away–Florida Real Estate School

Who wants to get away with us?

Florida real estate School LarsonEd

Brad Larson

1400 Colonial Blvd Suite 44

Fort Myers, Florida

33907

239-344-7510

http://www.LarsonEd.com

09.10.15

by Brad Larson

Common SuperStar Agent Traits–Florida Real Estate School (VIDEO)