The Keys to Effective Online Marketing for Real Estate Agents
Online marketing is one the most cost-effective ways to market yourself and your listings. Your business is your database. The Internet is your resource with the most potential to contribute the greatest number of relationships to that database.
A key to Internet success is to drive business to your website and listings. This can be done through traditional advertising, search engine optimization (SEO) or natural placement on search engines, blogging, and social networking.
Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines through organic / algorithmic (unpaid) search results.
- The higher on the page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine.
- It is easiest to obtain a top ranking for niche areas (“Heritage Palms Golf and Country Club Condos”).
- More competitive areas (“Fort Myers Real Estate”) could take longer.
Bottom line, you won’t see a large increase in traffic until you’re on the first page of search results and in the top of the rankings. Find a niche and develop a central theme or message that you communicate in all media and platforms. Goal: get known for ONE thing.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907