What is a SWOT Analysis and How Could It Help Your Real Estate Career?

What is a SWOT Analysis and How Could It Help Your Real Estate Career?

Florida Real Estate School

A SWOT analysis is an honest inventory of your strengths and weaknesses as an agent and what opportunities and threats exist for you (professionally).

Florida real estate school

Florida real estate school

  1. Strengths are your personal assets that can propel you to success. For example, one of your strenghts may be that you have a background in lending and finance.

 

  1. Weaknesses are those personal liabilities that can prevent you from achieving your goals. For example, one of your weaknesses may be that you have little understanding of technology.
Florida real estate school

This isn’t a job interview; answer your SWOT questions honestly.

 

  1. Opportunities are environmental factors that are helpful in achieving your objectives. For example, one of your opportunities may be that higher rent prices are causeing renters are looking to purchase real estate as first-time homebuyers.

 

  1. Threats are environmental factors that are harmful to the achievement of your objectives. For example, one of your threats may be that lenders are not financing your buyers.

 

Remember:

Strengths and Weaknesses = internal and personal

Opportunities and Threats = external and environmental

Strengths and Opportunities = Helpful

Weaknesses and Threats = Harmful

 

An honest SWOT analysis can help you better understand where you are as an agent and what you should be doing to improve yourself.

 

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

1400 Colonial Blvd. Suite 44

Fort Myers, FL 33907

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

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