What is a SWOT Analysis and How Could It Help Your Real Estate Career?
A SWOT analysis is an honest inventory of your strengths and weaknesses as an agent and what opportunities and threats exist for you (professionally).
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- Strengths are your personal assets that can propel you to success. For example, one of your strenghts may be that you have a background in lending and finance.
- Weaknesses are those personal liabilities that can prevent you from achieving your goals. For example, one of your weaknesses may be that you have little understanding of technology.
This isn’t a job interview; answer your SWOT questions honestly.
- Opportunities are environmental factors that are helpful in achieving your objectives. For example, one of your opportunities may be that higher rent prices are causeing renters are looking to purchase real estate as first-time homebuyers.
- Threats are environmental factors that are harmful to the achievement of your objectives. For example, one of your threats may be that lenders are not financing your buyers.
Remember:
Strengths and Weaknesses = internal and personal
Opportunities and Threats = external and environmental
Strengths and Opportunities = Helpful
Weaknesses and Threats = Harmful
An honest SWOT analysis can help you better understand where you are as an agent and what you should be doing to improve yourself.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Brad Larson
Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
239-344-7510
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