How to Sell Health Insurance to Small Businesses Part 2

How to sell health insurance to small businesses Part 2

Small and medium sized businesses account for more than half of new job creation in the US. Therefore, they offer a great prospecting opportunity for health insurance professionals.

Check out these 10 tips for selling health insurance to small businesses.

6. Empathize

Get an understanding of what motivates your potential client. What are their goals and challenges? What is their budget?

The first question you ask never really gets to the heart of the matter. Follow up with two or three more questions to get to their real pain and needs as a business.

7. Build Genuine Relationships

The key in this tip is the word “genuine,” as in not forcing the issue. Get some knowledge on the prospect’s background (perhaps even take notes to keep for future reference) and ask them a ton of questions.

8. Do More Listening than Talking

We all know you’re a good talker (or at least you should be). Why else would you become a health insurance sales professional? But resist the urge to talk too much about yourself and the products you’re selling. For a start, there’s a chance that you may be providing a solution to a problem that this prospect doesn’t have. Second, you might come across as arrogant. Remember to give a little and give a little in the conversation. If you notice yourself talking too much, divert the attention back to your prospect.


9. Don’t Plan Conversations (Too Much)

It’s good to have an idea of where you want a conversation with a prospect to go, otherwise things may get off course and you will spend more time than necessary with a potential client. But it’s also important that you don’t sound too scripted or over prepared when it comes to talking points in the conversation.

Overly scripted sales pitches and conversations make you sound robotic and they make your potential clients uncomfortable. Learn to think on your feet, get a vibe for the person on the other side of the table, and have fun. This may take some practice if you’re not already skilled in this area, but your conversation skills can always be improved.

10. Find a Mentor

Whether you’ve been a health insurance sales professional for 20 years or 1, we can all improve. Ask one of your colleagues to shadow you on a sales call and get feedback frequently. Ask them how they deal with some of the common problems you encounter. Odds are they’ve had to deal with the same problems as well.

If you’re a one-person operation, then try to network with other health insurance professionals at conferences and different professional events in the area.

Follow these tips and you’ll be more likely to get those small business clients in no time.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

13040 Livingston Rd. #12

Naples, FL 34105


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