Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Having a commission-only mindset won’t serve you well in the insurance industry. Focusing on making the sale without first considering the needs of the client may work in the short term, sure, but over the years this mentality will cripple your sales.
Listen to what your clients and prospects needs are in order to earn their trust, which can be one of the most difficult parts of sales.
2. Accessibility
Make yourself available to your clients–this helps them rest assured that they’re well taken cared of. And respond to phone calls and emails in a timely manner. A major complaint of those who buy life insurance policies is that there is nobody to answer their questions after they’ve made the purchase.
3. A High EQ
Your emotional intelligence will serve you well in this industry. Your ability to listen and practice empathy with your clients will help you connect with them on a deeper level. A good life insurance agent can their help their client see their financial situation with clarity and tact.
4. High Energy
To their clients and business connections, a good insurance agent will appear happy and excited to work. A negative personality trait doesn’t sell well. Even if you’re not the most excited at any given moment, remember the key word: appears. Sometimes you have to fake it ’til you make it.
5. Perseverance
If you want to be successful in the insurance field you’ll have to be prepared to handle rejection on a daily basis for years. Remember: without taking risks, you have no chance of succeeding in this industry.
6. Forthrightness
Using deception or your client’s fear (whether it is their fear for their own future or their financial situation) may work in the short term, but over time you could end up making a bad name for yourself. Your success will come from repeat business. The only way to get word of mouth and repeat business is to gain your clients’ trust.
7. Wide Array of Products and Knowledge
A successful insurance agent will have many products to offer their clients, and they know which of their products will be best for them as well. You also need to understand the legal components of your products in order to convey that information to the client.
If you’re already a LarsonEd student who has taken our real estate licensing courses, you’ll notice something interesting about this list:
These traits of successful insurance agents are the same traits that make a successful real estate agent.
The transition from real estate to insurance may seem arbitrary, but consider this: by offering your current real estate clients an even wider array of products, including health and life, you may be able to better serve their needs and help your business boom.
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
This weekend went from “I’ve seen worse where I grew up” to “this is the coldest I’ve been in years” real quick.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
#TBT to a time when puka shell necklaces were cool!
We were 2 coordinated dances away from accidentally forming a boy band.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
It can be easy to get discouraged with online activities like blogging or tweeting when you don’t see the direct effect on your bottom line.
You might ask yourself,”Why do I even bother?” You may be temped to stop, especially if you’re not seeing increased business since starting your blog.
But blogging can provide an opportunity to set yourself apart from more “old school agents” who don’t take the time to interact with potential clients on the internet. Before long, those real estate professionals who refuse to adapt to the internet will go from being old school agents to unemployed agents. (Learn more about Digitally Oblivious Agents here.)
Blogging can also help your search engine rankings when people look for local real estate agents.
Be sure to keep your blog focused on your niche market. For example, let’s say you’re a newer agent trying to get into the business in the Fort Myers, Florida area.
Even the phrase “Fort Myers real estate agent” will be a highly saught after on search engines. In other words, there will already be a lot of real estate professionals who call themselves a Fort Myers real estate agent, meaning it will be difficult for you to differentiate yourself from them in Google’s search results.
You may want to get even more specific with your blog’s keywords, such as “Fort Myers waterfront real estate agent.”
Let’s look at one agent who is doing it right.
Shane “Waterfront” Wilson has implemented part of his searchphrase (“Waterfont,” as in waterfront property) into his website name (shanewaterfrontwilson.com) and, yes, even in his own name.
By implementing this keyword into his website, he will ensure that his name will show up at the top of the list when people search for “Fort Myers waterfront real estate agent” on Google. If he wants to improve his ranking even more, he’ll continue to use that keyword in his regular blogging.
Trying to dominate a search phrase like “Florida real estate agent” will be too competitive for a new agent.
For example, there are more than 220,000 real estate agents in Florida (According to the Tampa Bay Times). If even half of those agents are fighting for the “Florida real estate agent” search phrase, that’s about 7 times more competitors than you’d have for a search phrase like “Fort Myers real estate agent.”
By comparison, there are more than 15,000 sales associates in Fort Myers, Florida.
That’s a lot fewer agents to compete with. And, again, not every one of them is going to be actively using SEO to target prospects.
It’s hard to put a specific price on improving your site’s page rank on Google, which is why a lot of people ignore it.
When you start a blog, you may be fighting against a lot of fear and anxiety: Is this professional enough? Is my information correct? Is that comma in the right place?
But here’s the thing: nobody may be reading your blog at first. You may not get so much as a comment or like, let alone an email or phone call with a lead. But what you are doing is improving your SEO (read more about it here).
And you know what? It doesn’t matter, so long as you keep posting relevant and interesting content on a consistent basis. The readers will come, as well as the improved search rankings.
We leave you with this final piece of advice from Fahrenheit 451 author Ray Bradbury:
“You fail only if you stop writing.” –Ray Bradbury
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Even real estate professionals need a mission statement.
Check out these mission statements from 30 successful startups for inspiration:
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Naples real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
When you take classes from LarsonEd, you’re part of the family…whether you like it or not
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Naples real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Go to one of those other Naples real estate schools if you want instructors who read straight out of dusty old textbooks.
LarsonEd has the most dynamic instructors and course materials in the state of Florida!
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Naples real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Naples Real Estate School 