Your personal brand is a name, term, design, symbol, or any other feature that identifies your services as distinct from those of other sellers. In short, your BRAND is your IDENTITY. What are some ways in which your brand is delivered to buyers, sellers, your sphere of influence, target market, and other agents? Florida real estate school Larson Educational Services has the answers right here.
You, Inc.
The quality of your brand is the image of you that is portrayed to everyone.
Brand awareness is critical within your sphere of influence and your target market(s).
The keys are: quality and consistency.
Strategic awareness occurs when you are perceived to have distinctive qualities that make your brand stand out as being better than your competitors.
Print Marketing
Being new to the business is not a problem as long as you can clearly sell the benefits of owning your listing and the benefits that your clients will get out of using your services. Print marketing should be part of your marketing plans and may include:
Direct mail
Newsletter
Flyers and brochures
Newspaper or magazine
Direct mail can be powerful and easy to track
A targeted (some say ULTRA-targeted) mailing list is key
Try focused campaigns rather than ‘all occupants
Your farm area
First-time buyers
The distinctions that set you apart from the competition is known as your Unique Selling Point. What makes you different? Using this information can help you set your personal brand apart from your competition and, in the process, bring in more clients to your new real estate business.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Buyers, especially first time buyers, will be looking for a number of specific qualities in an agent that will guide them through the process of buying a home. Consider the needs of the buyer when showing them homes.
What do buyers look for in an agent when selecting and showing properties?
Buyers want you to perceive their physicalandemotional needs…listen
A good Realtor helps in narrowing down the field of what I’m looking for, not just the agent’s own listings
Use technology to do the research on the houses first so we don’t have to waste time looking at places we have no chance of buying
As an agent, you need to know which homes will emotionally destroy your clients.
Save time by knowing and previewing the properties in ‘my’ criteria
Buyers want to get property information readily. Give me information. I want to see MLS descriptions and comparables and neighborhood information.
Have knowledge of the market: price and terms
Have knowledge of the area: schools, stores, traffic, taxes
Don’t rush the buyer so much he buys the wrong house
Buyers want you to point out features, including negatives
“The location is great on this one, but I’ll be honest: it’s just a rock with a hole for a door.”
Buyers don’t want you to always agree with them. Suggest options and give advice.
If you embody these traits for buyers, you will be well on your way to meeting their needs and selling more homes in the process. Win-win!
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
We hope you’re enjoying your holiday season with loved ones and friends. Larson Educational Services has been expanding this 2015 with new facilities in Naples and more class offerings.
If you’re already a LarsonEd student and you have the exam tutor (you’re on a roll) then check out our exam tutor explainer here for tips on how to use the software:
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Brad Larson
Florida real estate school Larson Educational Services
Naples Real Estate School 