by Brad Larson

Expired Listing Advice–Naples Real Estate School

Naples Real Estate School

An expired listing isn’t the end of the world and it isn’t the end of your relationship with a client. However, you will have to put in a little work to keep the seller’s trust and make sure you do everything you can to get their home sold.

Here are 5 tips for what to do when your listing is about to expire:

1. Check your Multiple Listing Service

Find the average number of days on the market for homes comparable to your listing, and use this figure to demonstrate to the owner that the listing should be extended.

2. Complete a CMA

This can be used to determine whether the price on your listing still reflects the market price. It may be the case that your client is trying to get too much for a property that is not worth it. Try to use these numbers to convince them that the house will be more likely to sell at a lower price.

3. Discuss with your clients what you’ve done to market the house

Develop a new marketing plan with a different approach, and present it to the sellers when you ask for a renewal. Don’t wait until the last minute to discuss a listing extension with your client. Your goal is to build trust, and discussing extension options before the listing expires lets the client know that you are organized and aware of the situation with the expired listing.

4. Try to get information from other real estate agents about your listings

Perhaps you can form a solid relationship with a mentor agent who can give you advice about your listings and give you possible tips for improvement.

5. Earn a referral fee if nothing else

If you don’t think you’ll be able to sell the listing, let a trusted colleague know it’s about to expire, and earn a referral fee.

Using these ideas will have you better equipped to handle a listing that is about to expire and inspire confidence in your client.

Coming soon:

How to Approach a FSBO

If you are a new Florida real estate professional, make sure you complete your Post-Licensing Education before your 1^st license expiration date. If you are a seasoned veteran, it’s never too early to get your Continuing Education done. Either way, Larson Educational Services has you covered with timely and market-ready information taught in professional classrooms by instructors who care about your success.

Learn more about the courses we have to offer in Fort Myers, Naples or Online at the following link – http://www.larsoned.com/realestate/ – or simply call a friendly Larson representative at (239) 344-7510.

Larson Educational Services looks forward to earning the right to be your real estate school of choice!

Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
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09.25.14

by Brad Larson

Open House Staging Tips–Naples Real Estate School

Naples Real Estate School

If you have decided to hold an open house, these simple staging tips can help increase your odds of finding a buyer and/or finding a prospect who will be interested in another property:

1. Arrive early to stage the property.

This is to ensure that you have all the time you need to take care of the following items. You absolutely must be at the property early.

2. Remove all vehicles from the driveway.

And if it’s possible, get the neighbors to help you out by not parking in front of the house. This keeps the property looking as clean and fresh as possible.

3. Open all the drapes, blinds, and window coverings.

Natural light is your best friend for a home showing—let it in.

4. Turn on every light in the house.

However, keep an ear out for lights that produce noise. It’s best to leave these off.

5. Turn on soft music on each floor to help set a relaxing mood.

This is to help make people feel comfortable in the house, something that will make them more likely to envision themselves in the space, and more likely to purchase the home.

6. Have four-color flyers available filled with quality photos and reasons for a buyer to purchase the home.

7. Put out flyers that contain financing options so buyers can readily determine their monthly mortgage payment.

8. If you are so inclined, and budget permitted, serve refreshments and snacks.

As you can see, the majority of these tips pertain to keeping prospects comfortable in the home and giving them the information necessary for them to make the purchase.

Coming soon:

How to Handle Expired Listings

Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
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09.22.14

by Brad Larson

Open House Tips Part 2–Naples Real Estate School (VIDEO)

Naples Real Estate School

http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/

Subscribe to our Youtube channel: http://www.youtube.com/subscription_center?add_user=LarsonEducationalFL

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Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
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09.18.14

by Brad Larson

Open House Tips Part 2–Naples Real Estate School

Naples Real Estate School

For the first 4 tips, check out part 1 of our open house tips.

Once you have selected an area to farm and you have prospected for clients, you will be ready to start selling homes. One tool for selling a client’s home is to hold an open house.

The professional real estate community appears to be split on whether it’s a good idea to hold an open house or not. The successful real estate agents we have interviewed report that at least 20% of their sales were to buyers they met at an open house.

An open house can be a good source of both buyer and seller leads. Some agents will hold open houses on homes listed by other agents within their firm just for the possibility of gaining leads and experience. Assuming the home is presentable, spotless from top to bottom, priced correctly, and located in a high traffic area, here are tips to improve the odds that the house will sell at an open:

5. Have personal and company information readily available.

Be sure that all of the materials have the same look so people are easily able to associate all of your materials to you.

6. Have community information available as well.

This is where your farming research will come in handy, because you should already know about the area in order to sell people on certain aspects of the community that will appeal to them. However, if you haven’t done the research, be sure to run down to the community hotspots before the open house so you can pick up some of their marketing materials for display.

7. Set out all documents pertaining to the house.

This includes: inspection reports, appraisals or comps, major repairs and warranties, blueprints for additions or future possible improvements.

8. Greet each visitor.

Find out what the buyers are looking for and, if possible, show them why the home fits those requirements.

9. Ask for feedback.

This is where your salesmanship comes out to shine. If you get people to tell you what they don’t like about the property, you can find a way to ease their fears or worries with positive parts of the home or let them know that they may have nothing to worry about.

10. Get an appointment for later.

Grab their information and make a note to give them a call if and when you have a property that may appeal to them more.

Using these tips (and the ones from our last post) when holding an open house will increase the odds that the house will sell and/or you will gain more prospects in the process.

Coming soon:

Open House Staging tips

For a list of prospecting tips, check out our previous posts:
Prospecting tips #1
Prospecting tips #2

Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
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09.11.14

by Brad Larson

Real Estate Education at Naples Real Estate School

Real Estate Education at Naples Real Estate School, Larson Educational Services (License #ZH1002299), you can complete the steps necessary to obtain your Florida Real Estate License in as little as 30 days. Because our course has a modular format, you can actually mix-and-match dates and locations if you need flexible scheduling. Just contact us and we’ll help you put a schedule together. We have real estate courses in Ft. Myers and Naples starting soon, or you can complete the course online. WEEKDAY and WEEKEND class times are 8:30am – 4:30pm. EVENING class times are 6:15pm – 9:45pm.

FORT MYERS
Royal Palm Square at 1400 Colonial Blvd, Suite 44
September 22-26, 29-Oct 1 (Weekday)

September 27-28, Oct 4-5, 11-12, 18-19 (Weekend)

October 6-10, 13-15 (Weekend)

October 20-23, 27-30, Nov 3-6, 10-13 (Evening)

November 3-7, 10-12 (Weekday)

December 1-5, 8-10 (Weekday)
NAPLES
Horseshoe Park of Commerce at 3073 Horseshoe Dr S, Suite 122
September 15-19, 22-24 (Weekday)

September 29-Oct 2, 6-9, 13-16, 20-23 (Evening)

October 20-24, 27-29 (Weekday)

November 10-14, 17-19 (Weekday)

December 1-5, 8-10 (Weekday)

Tuition is $339 and includes your course materials. You can even attend any portion of the course again for review for no additional charge.

If you would like additional information about getting started, take a look at our Step-By-Step Licensing Guide or view our Real Estate Broker Connection page to view information about companies that are hiring newly licensed Sales Associates.

To register, please call a friendly Larson representative at (239) 344-7510 or REGISTER ONLINE. You can even register for the class today and pay for it later. We take registrations all the way up to the first day of class.

Brad Larson

Larson Educational Services

Royal Palm Square

1400 Colonial Blvd, Suite 44

Fort Myers, FL 33907

(239) 344-7510

About Larson Educational Services

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09.08.14

by Brad Larson

Open House Tips Part 1–Naples Real Estate School (VIDEO)

Naples Real Estate School

http://www.larsoned.com/realestate/licensing/naples-real-estate-school/

Open House Tips Part 1–Naples Real Estate School

Larson Educational Services looks forward to earning the right to be your real estate school of choice!

What is prospecting? Watch the introduction video here: https://www.youtube.com/watch?v=-TKNctwEPVA

Subscribe to our Youtube channel: http://www.youtube.com/subscription_center?add_user=LarsonEducationalFL

Like us on Facebook: https://www.facebook.com/LarsonEducationalServices

Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
239-344-7510
http://www.larsoned.com/
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09.04.14

by Brad Larson

Open House Tips Part 1–Naples Real Estate School

Naples Real Estate School

Once you have selected an area to farm and you have prospected for clients, you will be ready to start selling homes. One tool for selling a client’s home is to hold an open house.

1. Try different times and days.

You may find that the prospects in your farm area do not turn out to open houses on Saturday afternoons because the people in the area are really big into college football, but late Sunday mornings yield a good turnout because they don’t care about the NFL games on Sundays. This will simply take some time to figure out what works best for the area.

2. Invite neighbors and targeted prospects.

Maybe you know of a certain prospect who would have a unique interest in the house you are showing because it offers them a chance to expand their living space. And you know what this prospect is looking for because you have been keeping in touch with them. Invite them to the open house even if they live in an area outside of your farm, because this prospect with the unique interest in a property will be more likely to make the purchase.

3. Place signs at appropriate areas.

Also, remember to include your name on the sign so even if people are not interested in that open house, they can come out to more of your showings in the future.

4. Advertise online.

It’s 2014. You have no reason not to be advertising your open house online. However, be careful about spamming your Facebook friends with open house information that does not pertain to them because that is a sure way to get blocked (this applies to any social media website). Write colorful, descriptive ads and place them in web classifieds or open house directories.

Using these 4 tips when holding an open house will increase the odds that the house will sell and/or you will gain more prospects in the process.

Coming soon:

Open House Tips: Part 2

For a list of prospecting and farming tips, check out our previous posts:
Prospecting tips #1
Prospecting tips #2
Farming tips #1

Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
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08.28.14

by Brad Larson

Naples Real Estate School

Naples real estate school Larson Educational Services (License #ZH1002299) is the #1 real estate education provider in SW Florida. We train more new licensees than all other real estate schools in SW Florida combined! We are NOT affiliated with a real estate brokerage which means our only focus is on education. Here’s what sets us apart from the rest:

*Flexible scheduling*
Our course has a modular format meaning you can mix-and-match dates and locations. We do not have a minimum class enrollment size, meaning we NEVER cancel a class. View our Online Course Calendar to see our upcoming course dates.

*1-Year Tuition policy*
You can re-attend and review our course as many times as you like within a 1 year period for no additional charge

*Top-notch instructors*
Our instructors are licensed and professionally trained and provide an excellent classroom experience

*Excellent customer service*
Everything we do is oriented from the students’ perspective meaning when you call us, you get a real-live person to talk to, not to mention, we’re very friendly:)

*30 Days to Success*
In a survey of 150 of our students who attended class in the past 3 months, more than 50% of them completed the class and passed the state exam in 30 days or less. Our Step-By-Step Licensing Guide will help get the process started.

*Fun experience*
We understand that “going back to school” is not at the top of your to-do list, so we make sure you have a comfortable learning environment that is geared toward your comfort, and our interactive and energetic instructors make sure you have an enjoyable experience

If you would like to learn more about the process of obtaining your Florida Real Estate License, or have any questions about our services, please call a friendly Larson representative at (239) 344-7510. We’ll be happy to take your call!

Brad Larson

Larson Educational Services

Royal Palm Square

1400 Colonial Blvd, Suite 44

Fort Myers, FL 33907

(239) 344-7510

About Larson Educational Services

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08.25.14

by Brad Larson

Developing Your Farm Part 2-Naples Real Estate School (VIDEO)

Naples Real Estate School

http://www.larsoned.com/realestate/licensing/naples-real-estate-school/

Farming Part 2–Naples Real Estate School

Larson Educational Services looks forward to earning the right to be your real estate school of choice!

What is prospecting? Watch the introduction video here: https://www.youtube.com/watch?v=-TKNctwEPVA

Subscribe to our Youtube channel: http://www.youtube.com/subscription_center?add_user=LarsonEducationalFL

Like us on Facebook: https://www.facebook.com/LarsonEducationalServices

Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
239-344-7510
http://www.larsoned.com/
Google

08.21.14

by Brad Larson

Developing Your Farm Part 2–Naples Real Estate School

Naples Real Estate School

As you saw in our previous post, Farming is the process real estate agents working or prospecting an area of interest for sellers and buyers. For a refresher on Prospecting, check out our post called “What is Prospecting, Why is it Necessary, and Why it Scares Most Agents.”

Once you have selected the area you want to farm using the criteria outlined in the previous post, you will need to do some more research. You have now selected an area you may want to farm based on your feelings or first impressions, now you need to see if the data back up your notions.

What should you look for when researching the area you want to farm?

1. Write down every listing in the area and who has it.

Be aware if there is one dominant agent. You shouldn’t, however, let yourself be intimidated by a prominent agent. You know what you are capable of and what your strengths are, and there is no way one single agent has every niche covered. Find a way to enter the niche in the market and expand from there. However, if there is not already a dominant agent, that only means you can become the dominant agent.

2. Make your own directory of the area you plan to farm.

You can order this directory any way you like to make the information easier to understand based on your goals and preferences.

3. Tour homes currently on the market.

This helps you increase your intimacy with the market in a way that you probably can’t get by looking at listings online. The more intimate you are with the farming area, the more easily you can sell it.

4. Use sold information to track activity over the past two years.

We would usually say to track this information all the way back to five years ago (in this case it would be 2007), but the listing information from before the bubble burst will not be helpful. Remember, it’s better to work smart rather than work hard.

5. Become familiar with major points of interest in the area.

Is there a large shopping center? Is there a baseball spring training facility nearby? Is there a park in the neighborhood? The more information you know about the farming area, the better off you will be.

When you do choose your farming area, and you are out prospecting for new buyers and sellers, remember to keep in touch with past clients. If you keep track of where they are at in their lives by staying in touch with them on a regular basis. People will remember the simple action of sending a card or giving them a call and will remain loyal to you as an agent.

Using these ideas for research, you will be better equipped to decide if an area is suitable for you to becoming your farming area.

Coming soon:

Open house tips: Part 1

For a list of prospecting tips, check out our previous posts here and here.

Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com
239-344-7510
http://www.LarsonEd.com/realestate/licensing/naples-real-estate-school/
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