7 Tips for Masterful Negotiation Part 2–Florida Real Estate School

7 Tips for Masterful Negotiation Part 2

Florida Real Estate School

Think confidence, machismo, and stamina are the keys to winning a negotiation? Then your bargaining skills need a reboot. Over the past decade, a growing field of literature on the subject has come to the conclusion that checking your ego at the boardroom door is a must. Compromise and kindness are the new rules of negotiation. How does this gentler approach work? We’ve compiled a short list of pointers to get you started.

 

  1. Ditch the Dog Metaphors.

Negotiating: It’s two pit bulls locked in a room and one is going to be forced to roll over. Ick. That mentality is not only outdated, but will get you nowhere. That’s because, frankly, baring teeth and barking the loudest doesn’t have the power it might seem to when bargaining. When deal making gets tense, no one ever wants to back down. In Roger Fisher and William Ury’s negotiating text, “Getting to Yes,” the experts suggest that instead of viewing your counterpart as the adversary, you focus instead on the merits of the case and search for ways to achieve reciprocity. The idea is to “attack” the underlying issue, rather than the other negotiator.

Florida real estate school

This is how you look when you try to act tough during negotiations.

 

  1. When All Seems Lost, Gain Something Else.

If a negotiation is going nowhere, and taking up too much of your time and energy, you may want to walk away from it. Before you do, entrepreneur Janine Popick recommends that you stop and think: What else can my company or I get out of this situation? Might someone else give the negotiations a try? Or perhaps you can use the bad situation as an opportunity to train someone at your company on how to deal with toxic clients.

  1. Remember: You’re Already a Pro at This.

However much you think you negotiate, you’re probably underestimating your experience. That’s what bargaining manual Getting to Yes posits. “Everyone negotiates something every day,” the author wrote. And in Bargaining for Advantage, author G. Richard Shell agrees: “All of us negotiate many times a day.” Yes, your co-workers, children, spouse, and even fellow passengers on the train, help you refine your skills day in and day out.

 

Utilize these 7 tips to reach your own level of negotiation mastery.

 

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

1400 Colonial Blvd. Suite 44

Fort Myers, FL 33907

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

Inspirational Quotes–Naples Real Estate School

larsoned-brad-larson-quote

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

13040 Livingston Road #12

34105

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

What Sellers Want From Agents Part 1 (VIDEO)

Owners want to know what’s happening with their listing. Therefore, sellers want their agent to creatively market the property, pay attention to detail, and provide excellent customer support as part of their services.

The reason most often cited by owners who were unhappy with the listing agent is not the failure of the agent to secure a buyer; it’s failure of the agent to communicate with them after the listing is signed.

  1. Sellers want you to add value by providing much more than the sellers could do on their own.

If they could have found that extra value on their own then what do they need you for?

  1. Sellers want you to look at the entire situation and give good advice.

It’s difficult for sellers to be objective about their own property. Emotional attachment, nostalgia, and good memories cloud their ability to accurately assess their home’s value. That’s why you need to be the voice of reason and wisdom for the seller.

  1. Sellers want you to remember who the customer is and respond to their needs.

Always remember that your relationship with the seller is a mutually beneficial one, and you should remember your role as well as your client’s. This relationship will sometimes require you to swallow your pride.

Florida real estate school

Okay, you gotta have a cut-off point though.

  1. Sellers want to be treated like partners—keep in touch and update them at least once a week.

There’s nothing more frustrating for a seller than to be left in the dark. Keep them in the loop even if there’s nothing to report. This lets your client know that you care about them and their needs.

  1. Sellers want to see a nice brochure—accurate, detailed, and professional.

A nice brochure shows that you’ve done your homework on the property and that you’re prepared to present their listing to potential buyers in the most professional way possible.

Keep in mind this list of seller desires so you don’t make the same mistake as many agents before you. Check back next time for part 2.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

13040 Livingston Road #12

34105

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

There’s no debate about it…

…LarsonEd is the best real estate school in Florida!

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

13040 Livingston Road #12

34105

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

Time is Running Out! Renew Your Florida Real Estate License by Sept. 30th!

florida real estate school

 

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

1400 Colonial Blvd. Suite 44

Fort Myers, FL 33907

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

How to Sell Health Insurance to Small Businesses Part 1

How to sell health insurance to small businesses

Small and medium sized businesses account for more than half of new job creation in the US. Therefore, they offer a great prospecting opportunity for health insurance professionals.

Check out these 10 tips for selling health insurance to small businesses.

1. Take Your Time

Part of the selling process includes educating your potential clients on what their potential health insurance solutions might be. Likewise, you need to qualify your prospect. If you skip these integral steps in search of a quick sale, then you may lose a deal. And remember: larger companies may require more time for the purchasing process. Utilize their more complex decision-making process as an opportunity to spend more time building a relationship with your client.

2. Focus on Best Leads

When you first meet a potential prospect (or even when you make a cold call) be sure to have a set of questions to ask that let you know whether or not your time will be well spent trying to get their business. Recognize who your most qualified leads are and be sure to give them your expert care.

3. Be Goal Oriented

It might be helpful to think of selling health insurance as a series of offers and agreements. It might start with the prospect agreeing to speak on the phone, then the prospect agrees to meet in person, then the prospect agrees to hear the sales pitch–all the way until the prospect becomes a client by agreeing to buy a health insurance policy from you.

At each potential agreement point, know your desired outcome and know what the next step is. Be sure to communicate these next steps clearly with your prospect.

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4. Saying “Yes” Should Make Sense

Selling is not always a logical line of cause and effect; buying and selling is an emotional process. Spend time cultivating a relationship with your potential client and saying yes will make sense for them from both a logical standpoint and an emotional one.

5. Be Okay With Hearing “No”

Some salespeople dread the word no. But as you gain more experience as a health insurance sales professional, hearing no will be part of the process. It’s a good thing. A yes means you made the sale, but a no simply means that the prospect is not qualified and you are able to clear them from your prospects list. Do ask for feedback as to why they said no but don’t be pushy: simply try to gather information that may help you in future sales situations.

Follow these tips and you’ll be more likely to get those small business clients in no time.

Check back next time for part 2!

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

13040 Livingston Rd. #12

Naples, FL 34105

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

How to Use Videos in Real Estate Marketing–LarsonEd

How to Use Videos in Real Estate Marketing 

Florida Real Estate School

People like videos. While the average Internet user spends 48 seconds on a website, the same user spends close to 6 minutes on a website that has a video. If your real estate website and individual property websites include video, your visitors are likely to stay longer. What do videos help you do for your real estate listings?

 

  1. Build relationships

Video helps develop familiarity and approachability. If someone can see what you look like, know how you interact, and get a sense of your personality it can put you in control of the first impression you have on them.

 

  1. Stay top of mind

Having relevant video content, like home improvement or maintenance tips, can help you stay top of mind with your clients even after they buy a home.

Florida real estate school home improvement

Only do the home improvement thing if you know what you’re doing.

 

  1. Be easy to find

When homebuyers are searching for properties one of the first places they go is online. Having searchable videos will help you and your listings findable. Videos are more likely to generate a first page Google ranking. A video on the first page is more likely to be clicked over other content. To market a listing, use the address as the URL and in the video description.

 

  1. Grab and keep your prospects’ attention

A visitor to a website with videos will typically stay 6 times longer than sites with no videos. However, videos should be no more than 2 minutes in length.

 

  1. Be viewed as the local expert

Delivering relevant videos to your current, past, and future clients is a great way to separate yourself from your competitors. If the videos you have are truly helpful, they will increase repeat visits to your site, blog, or social network.

 

Using professional-looking videos will help improve your search listings and the way potential buyers view your brand.

 

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

 

Brad Larson

Larson Educational Services

1400 Colonial Blvd. Suite 44

Fort Myers, FL 33907

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

An Old Photo from the Archives–LarsonEd

florida real estate school

About Larson Educational Services:

No, we are not a law firm. Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Larson Educational Services

13040 Livingston Rd. #12,

Naples, Florida

34105

(239) 344-7510

LarsonEd.com