The Keys to Effective Online Marketing for Real Estate Agents

The Keys to Effective Online Marketing for Real Estate Agents

Florida Real Estate School

Online marketing is one the most cost-effective ways to market yourself and your listings. Your business is your database. The Internet is your resource with the most potential to contribute the greatest number of relationships to that database.

A key to Internet success is to drive business to your website and listings. This can be done through traditional advertising, search engine optimization (SEO) or natural placement on search engines, blogging, and social networking.

Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines through organic / algorithmic (unpaid) search results.

 

Florida real estate school

Florida real estate school

 

  1. The higher on the page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine.
  1. It is easiest to obtain a top ranking for niche areas (“Heritage Palms Golf and Country Club Condos”).
  2. More competitive areas (“Fort Myers Real Estate”) could take longer.
Florida real estate school

Give it time for your search results to improve.

Bottom line, you won’t see a large increase in traffic until you’re on the first page of search results and in the top of the rankings. Find a niche and develop a central theme or message that you communicate in all media and platforms. Goal: get known for ONE thing.

 

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

 

Brad Larson

Larson Educational Services

1400 Colonial Blvd. Suite 44

Fort Myers, FL 33907

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

Your #MotivationMonday from Naples Real Estate School LarsonEd

Your #MotivationMonday from Naples Real Estate School LarsonEd

Get motivated this week, courtesy of LarsonEd’s very own David Larson.

Naples Real Estate School

Naples Real Estate School

 

Larson Educational Services is the premier Naples real estate school and education provider. Family-owned and operated, we will assist you with every aspect of your Florida real estate career with our Florida approved Pre-Licensing, Exam Prep, Post-Licensing and Continuing Education courses. Through our top-notch classroom courses and online training, you can fulfill all the Florida education requirements.

Register for class: http://www.larsoned.com/realestate/po…

Like us on Facebook: https://www.facebook.com/LarsonEducat…

Subscribe to our Youtube channel: http://www.youtube.com/subscription_c…

Follow us on LinkedIn: http://www.linkedin.com/company/larso…

Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
239-344-7510
http://www.larsoned.com/

10 Listening Techniques to Improve Your Negotiation Skills–Part 2

10 Simple Listening Techniques to Improve Your Negotiation Skills–Part 2

Florida Real Estate School

Check out part 1 here: Part 1.

We get it, you became a real estate agent because you love to talk. But here’s a nugget of harsh truth: sometimes you have to listen as well. In fact, your entire career depends on your listening skills. Otherwise, how will you understand your clients’ needs and make all those sales? (Hey, at the very least try to pretend to listen.) Here are Florida real estate school Larson Educational Services’ simple listening techniques for effective communication:

  1. Fight distraction and bad listening conditions.

Have you ever been out with friends and everyone is sitting at the table, faces turned down, with the blue glow of their cell phone illuminating their dead countenance? Don’t be that person. Put your phone on silent and give other people your full attention.

Florida real estate school

Come on, man. Just talk to the people you’re with.

  1. Show patience and don’t interrupt.

A pause doesn’t necessarily mean that the speaker is finished talking. Sometimes people are just looking for the right word or articulating their own thoughts to themselves before telling them to you. There are few things more frustrating in a conversation than feeling like you can’t pause for fear of being interrupted. Silence is one of your most underutilized conversational tools.

 

  1. Listen between the lines.

If you take everything a person says at face value, then you’ll miss the majority of the information they make available to you. People often (unintentionally) hide their true thoughts or motives in the lines between their words.

 

  1. Clarify what you are hearing.

Don’t be afraid to ask the other partner to put their thoughts into other words for your own understanding. While people often find it annoying when they’re interrupted by someone who only wants to talk about themselves, most people don’t mind being interrupted for a clarifying question; it shows that you care.

 

  1. Watch for changing tone or volume of the speaker’s voice, facial expressions, gestures, and word emphasis.

These physical changes can signal emotional changes in the speaker’s mind. Pay attention to the conversation points at which these changes happen in order to better understand the speaker’s thought process, even if they are not explicitly telling you what they are thinking.

Florida real estate school

Picking up on subtle social cues can help improve all of your social interaction

 

Utilize these simple listening techniques to not only improve your negotiation skills, but also to provide better service to your clients. Check out part 1 here: Part 1.

 

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

 

Brad Larson

Larson Educational Services

1400 Colonial Blvd. Suite 44

Fort Myers, FL 33907

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

Full House with LarsonEd–Florida Real Estate School

Full House with the Larsons–Florida Real Estate School

Larson Educational Services is the premier Naples real estate school and education provider. Family-owned and operated, we will assist you with every aspect of your Florida real estate career with our Florida approved Pre-Licensing, Exam Prep, Post-Licensing and Continuing Education courses. Through our top-notch classroom courses and online training, you can fulfill all the Florida education requirements.

Brad Larson

Florida real estate school Larson Educational Services

1400 Colonial Blvd #44

Fort Myers, Florida

33907

239-344-7510

www.LarsonEd.com

Florida Real Estate School So Easy a Baby Could Do It

So Easy a Baby Could Do It–Florida Real Estate School

If you’re not wearing a suit to the beach then you’re just not living.

Florida Real Estate School

Florida Real Estate School

Larson Educational Services is the premier Naples real estate school and education provider. Family-owned and operated, we will assist you with every aspect of your Florida real estate career with our Florida approved Pre-Licensing, Exam Prep, Post-Licensing and Continuing Education courses. Through our top-notch classroom courses and online training, you can fulfill all the Florida education requirements.

 


Brad Larson

Florida real estate school Larson Educational Services

1400 Colonial Blvd #44

Fort Myers, Florida

33907

239-344-7510

www.LarsonEd.com

LarsonEd Makes Life a Beach–Naples Real Estate School

LarsonEd Makes Life a Beach–Naples Real Estate School

If you’re not wearing a suit to the beach then you’re just not living.

florida real estate school beach

Larson Educational Services is the premier Naples real estate school and education provider. Family-owned and operated, we will assist you with every aspect of your Florida real estate career with our Florida approved Pre-Licensing, Exam Prep, Post-Licensing and Continuing Education courses. Through our top-notch classroom courses and online training, you can fulfill all the Florida education requirements.

 

Brad Larson

Florida real estate school Larson Educational Services

1400 Colonial Blvd #44

Fort Myers, Florida

33907

239-344-7510

www.LarsonEd.com

Introducing Our Newest Instructor–Florida Real Estate School

Introducing Our Newest Instructor–Florida Real Estate School

Okay, how the heck did a Florida gator get in front of the classroom? Oh well, it looks like he’s doing a nice job. Good open body language and everything, but still.

Florida real estate school

Larson Educational Services is the premier Naples real estate school and education provider. Family-owned and operated, we will assist you with every aspect of your Florida real estate career with our Florida approved Pre-Licensing, Exam Prep, Post-Licensing and Continuing Education courses. Through our top-notch classroom courses and online training, you can fulfill all the Florida education requirements.

Brad Larson

Florida real estate school Larson Educational Services

1400 Colonial Blvd #44

Fort Myers, Florida

33907

239-344-7510

www.LarsonEd.com

5 Little-Known Techniques for Effective Goal-Setting

5 Little-Known Techniques for Effective Goal-Setting

Florida Real Estate School

Every top real estate agent (as well as top performers in any industry) must necessarily be goal-oriented. In fact, these high-achievers share some similarities in how they set their goals as well.

Here are a few important and similar qualities that exist in the goals of real estate’s top producers:

  • They know what they want and they simply go after it.
  • They set moderate, attainable goals and take only calculated risks.
  • They know how to manage time and arrange priorities.
  • They look for accurate, constructive feedback.
  • They incessantly seek knowledge.
  • They display more self-confidence than they actually possess.

The first step to effective goal setting is to know what you want to accomplish or attain. There are many different types of goals; they could pertain to your career, personal life, health or well-being, family, faith, or your financial situation. Begin by identifying your desired result, then work backwards to determine the steps to achieve that result.

 

In the process, make sure your goal is:

Attainable. Goals must be reachable to be believable.

Measurable. Goals must be specific and able to be measured in some way.

Relevant. Goals must have value to you in order to make the effort worthwhile.

In Writing. Goals must be reduced to writing for clarity and commitment

Time-bound. Goals must have a specific and committed time frame.

Florida real estate school

Make sure your goals are realistic

Once your goal is set, follow the PREAM method:

Post. Write it down.

Review. Check your plan and revise if necessary.

Evaluate. Determine if you are on the right track.

Adjust. Change your activities if necessary.

Monitor. Measure your progress.

 

Creating measurable objectives. Objectives are measurable milestones that lead toward achievement of a larger goal. They are identified when you create your plan to accomplish your goal.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

1400 Colonial Blvd. Suite 44

Fort Myers, FL 33907

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

LarsonEd TV Show Better than Netflix–Naples Real Estate School

Nuts to Netflix, spend your Valentine’s Day watching the LarsonEd founders on their new TV show.

Naples Real Estate School

Naples Real Estate School

Larson Educational Services is the premier Naples real estate school and education provider. Family-owned and operated, we will assist you with every aspect of your Florida real estate career with our Florida approved Pre-Licensing, Exam Prep, Post-Licensing and Continuing Education courses. Through our top-notch classroom courses and online training, you can fulfill all the Florida education requirements.

 

Brad Larson

Florida real estate school Larson Educational Services

1400 Colonial Blvd #44

Fort Myers, Florida

33907

239-344-7510

www.LarsonEd.com

What Real Estate Agents Need to Know About Emerging Technology

What Real Estate Agents Need to Know About Emerging Technology

Florida Real Estate School

In this post, you’ll learn how to launch yourself into the NOW and FUTURE technology era. You’ll also learn how to interact more efficiently and communicate more effectively, which can help you provide better service to your customers and clients.

As always, buyers want to buy for the lowest price possible within their price range, and sellers want to sell for the most highest price possible, in the shortest possible time, with the least inconvenience.

But even though the consumers’ goals have remained the same for decades, they are no longer the consumers our real estate system was designed to serve. Today’s first-time buyers are DIGITAL NATIVES who represent the first generation to grow up with computer technology.

Who are the Digital Natives?

  1. Computer games, email, the Internet, Facebook, smartphones and texting are integral parts of their lives.
  2. They think and process information in a fundamentally different way than their predecessors
  3. They are used to receiving information really fast
  4. They like to parallel process and multi-task
  5. They prefer their graphics before their text rather than the opposite
  6. They function best when networked

Florida real estate school

Those who were not born as natives, but instead have adopted many or most aspects of the new technology, are DIGITAL IMMIGRANTS.

Who are the Digital Immigrants?

  1. They may not appreciate the skills that the natives have acquired
  2. They speak a different language (or the same language with a discernible accent)
Florida real estate school

Florida real estate school

Given these traits of Digital Natives and Digital Immigrants, real estate agents could be classified as DNA, DIA, or DOA:

DNA = Digital Native Agents

DIA = Digital Immigrant Agents

DOA = Digital Oblivious Agents

The DOA group were once the guardians and only source of information, but in today’s market information and property availability is much more accessible

So consumers are seeking more than simply information from agents: consumers expect real estate professionals to be technologically adept; they may not work with someone who is not.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

1400 Colonial Blvd. Suite 44

Fort Myers, FL 33907

info@LarsonEd.com

239-344-7510

www.LarsonEd.com