Go to one of those other Naples real estate schools if you want instructors who read straight out of dusty old textbooks.
LarsonEd has the most dynamic instructors and course materials in the state of Florida!
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Naples real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
LarsonEd rules? I’ve heard “stranger things” in my life.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
In this post we’ll identify and discuss some helpful guidelines for writing your overall business plan as a real estate sales associate. Without putting it in words, unwritten business plan is just wishful thinking. Therefore, the process of writing your business plan is just as important as the result because writing forces you to examine your assumptions and analysis more carefully. And although there’s no established template that is always used, any well-rounded business plan will include the following elements:
A mission statement.
This is a statement that clearly expresses the exact nature of your business. It’s the guiding light for everything your business does. Regardless of the particular activity in which you are engaged you should be able to articulate how that activity relates to the mission statement.
Florida real estate school
Achievable goals
These must be measurable and consistent with your mission statement. Reverse engineering begins with the desired result. Your business plan will include the steps to achieve your goals.
Objectives
These are measurable milestones that must be accomplished to achieve your goals.
Budget
This will determine the amount of money you will have for marketing and promotion.
Action Plans
These specify what you’re going to do, how you’re going to do it, and when you’re going to do it. It also includes your marketing and personal promotion plan.
Keep these 5 components in mind when drafting your own business plan and you’ll be more likely to make it a successful one. Note: Traditionally, a business plan is prepared to seek financing, especially a loan from a bank or venture capital. However, it’s helpful to consider your business plan in those terms even if acquiring financing is not currently a necessity for you.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Think confidence, machismo, and stamina are the keys to winning a negotiation? Then your bargaining skills need a reboot. Over the past decade, a growing field of literature on the subject has come to the conclusion that checking your ego at the boardroom door is a must. Compromise and kindness are the new rules of negotiation. How does this gentler approach work? We’ve compiled a short list of pointers to get you started.
Listen Before you Speak.
There will always be time to open your mouth later, but tap your patience to find out what the other side is thinking first. Then you have extra leverage to tailor your points to fit both sides’ goals, writes Norm Brodsky. When Mike Baicher came to see Brodsky for advice about negotiating a loan, Brodsky told him a story with a familiar moral: One man’s trash is another man’s treasure. Or, in his particular case, one man’s misery is another man’s idea of humor. So, when entering a negotiation, don’t make any assumptions about what’s in the other party’s mind – just enter the situation with an open mind and plenty of questions.
Don’t follow the cable news theory of negotiation; just because you talk over someone doesn’t make you right.
Embrace Your Fear.
The late Bob Woolf, a prominent sports and entertainment attorney and author of It Doesn’t Hurt to Ask, was quick to say that 95 percent of the folks you’ll ever negotiate with feel just as nervous and, yes, as scared as you do. For that reason, he believes that kindness is a key competitive advantage when it comes to negotiations. Find his theory that “nice guys finish first” at the negotiating table hard to believe? Well, his track record of using a combination of professionalism, ethics, and manners speaks volumes—he successfully represented Julius Irving, Larry Byrd, Carl Yastrzemski, and Thurman Munson in contract negotiations.
Avoid Storytelling.
In a negotiation, “the important thing is for you to be completely truthful about your situation,” veteran entrepreneur Norm Brodsky has said. This is especially true when it comes to negotiating a loan or another financial arrangement. You don’t want to win a particular negotiation at the expense of your credibility. The more forthright you are with the other party, the more likely you are to arrive at a satisfactory outcome. “When you’re negotiating about money you owe, don’t make up stories,” Brodsky says. “Just tell the truth.” Read more.
Study Up.
Remember, the more knowledge you have of a situation before going to the negotiating table, the better off you will be. There are many reasons preparing yourself with the best research will be to your advantage, but one lesser-known perk comes from psychological studies. It’s called the “consistency principle,” which refers to a person’s intrinsic need to appear reasonable. That means your counterpart will likely abide by certain standards, and defer to your authority if you are able to demonstrate that you absolutely know what you are talking about. With greater knowledge, you will be able to set the parameters of the discussion in your favor. Read more.
Check back next time for part 2.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
You’ve got a listing presentation scheduled with a potential client. Fantastic. Now think of your upcoming presentation as a job interview: you are trying to convince your potential client that you can sell their home faster, for more money, and with more care than any other agent. Therefore, your first impression should let your potential clients know that you are trustworthy, knowledgable, and prepared. Because if you don’t they may be inclined to go with another agent.
Think you can go into this or any other presentation and wing it? Failing to plan is another way of planning to fail. The true difference between rookie agents and the superstars is a preparedness. Your listing presentation is won or lost, in large part, before you even meet with the potential client. Follow these tips to better serve your potential clients’ needs.
How often do you get a personal, hand-written note from people anymore? It’s rare, but it feels great when you receive one. It shows that somebody cares about you enough to take the time to write something specifically for you.
After every listing presentation, send your potential client a handwritten letter and perhaps a small, thoughtful gift to show them what kind of personal attention they’ll receive as your client.
Also, be sure to get their email to add them to your email newsletter list (if they are interested).
5. Be ready for common questions
No, you can’t know exactly how your presentation and conversation with your potential clients will go, but there are some questions that will come up time and time again as you do more and more listing presentations. It behooves you to come prepared with some answers to those questions.
For example, they might ask: “What do you think of our property?”
Be sure to project your enthusiasm for their home—remember, this is their castle. Highlight some of the key positive features while gently sliding into a few things that could stand to be fixed.
Or they might ask: “What are your credentials?”
This one should be easy for you. Let them know if you are an accredited Realtor. Give them a rundown of your recent sales history and some average sales prices for different property types. If you are a full-time agent, mention that—it will give you more credibility than a part-time agent. If you are a part-time agent, be honest about it, but be sure to spin it into a positive by pointing out how your sales record is all the more impressive because of your part-time capacity.
6. Get the seller, not just the listing
Dale Carnegie said: “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”
Now, you don’t have to be friends with your clients, but employing the same quality listening skills that would get you a friend can help you better serve them. What is their body language saying about how they feel? What kind of questions are they asking? Paying attention to these forms of communication can help you gauge your client’s interest in your presentation.
Follow these tips to better improve your listing presentations. To sign up for classes, including real estate post-licensing, visit our website, www.LarsonEd.com, or give us a call at 239-344-7510.
Utilizing 30 years of real estate training and professional education experience, Naples real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
More and more consumers are demanding that real estate sales associates arrive at the walk-through already armed with market information. It’s important to have information about all sales in the immediate area over approximately the past six months. If there have been relatively few sales, you might have to expand the analysis to include similarly desirable areas.
In performing your market analysis, determine the highest price the seller can expect to receive in the least amount of time with the least inconvenience.
Avoid Overpricing
Overpricing reduces the response from advertising
Properties offered for too long become shopworn
Salespeople lose interest after a number of unfavorable reactions
Improper pricing can get you dejected.
Overpriced properties don’t compete with other similar properties that are priced lower
Buyers expect more at a high price
Use these cautionary tips to accurately price your clients’ homes.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Larson Educational Services is the premier Naples real estate school and education provider. Family-owned and operated, we will assist you with every aspect of your Florida real estate career with our Florida approved Pre-Licensing, Exam Prep, Post-Licensing and Continuing Education courses. Through our top-notch classroom courses and online training, you can fulfill all the Florida education requirements.
Don’t bring us home to mom, because we’re the bad boys of Florida real estate education. We have a little something called The Larson Edge–can you handle it???
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