Are you sick of your listing photos looking unprofessional? Can’t afford to pay for a photographer? Check out these simple real estate photography tips to help make your listings sparkle!
To sign up for classes, give us a call at 239-344-7510 or visit our website, LarsonEd.com.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
You may think that leadership is fixed and finite–a boss tells people below them what to do, and those people do it. However, as your personal skills change so too will your leadership needs. Likewise, as your team grows and improves, your leadership skills will become more valuable.
A one-size-fits-all approach to leadership may be hurting your real estate business. Here are 4 leadership styles you need to know as a real estate professional and when to use them.
Directive
Use this leadership style when people are highly committed but not necessarily competent with the given task.
When the task is difficult, and the people performing it are inexperienced or have low commitment, then it’s necessary to give instructions as to how the job should be done. This style of leadership puts a strong emphasis on the task, as well as a low emphasis on the people performing it.
Coaching
When people have some competence relative to the task, but are low on commitment.
When the task is difficult, but the people have some skill they need direction and supervision because of their relative inexperience. They also need support and recognition to build their confidence and involvement in decision-making to restore their commitment (which may have declined because of frustration on the team).
Supporting
Use this leadership style when people are highly committed but have varied competence.
When you have a situation that requires a supporting leadership style the individual’s skill-set has improved, but they still require support to sustain motivation to bolster their confidence. As a leader, you can start to take a backseat, giving acknowledgement and praise when necessary.
Delegating
Use this leadership style when people are both competent and committed.
People who are competent and committed will be able and willing to work on a given project by themselves with little supervision or support. Occasional monitoring allows you, as a leader, to stay informed and ensure that team members have the necessary resources. But, for the most part, this team will be better when left alone.
The better you understand your team, the more likely you’ll be able to use the most effective form of leadership. Utilize these 4 types of leadership to better lead your team in the future.
To sign up for classes, including brokers post-licensing courses, give us a call at 239-344-7510 or visit our website, www.LarsonEd.com.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
You’ve got a listing presentation scheduled with a potential client. Fantastic. Now think of your upcoming presentation as a job interview: you are trying to convince your potential client that you can sell their home faster, for more money, and with more care than any other agent. Therefore, your first impression should let your potential clients know that you are trustworthy, knowledgable, and prepared. Because if you don’t they may be inclined to go with another agent.
Think you can go into this or any other presentation and wing it? Failing to plan is another way of planning to fail. The true difference between rookie agents and the superstars is a preparedness. Your listing presentation is won or lost, in large part, before you even meet with the potential client. Follow these tips to better serve your potential clients’ needs.
1. Research
Yes, of course you should look up tax records for details on the property and look at similar listings in the area. But don’t overlook the value of looking up your potential clients on social media sites like Facebook and LinkedIn. Get a sense of where they’ve been and where they’re going in their careers and lives by looking at job and personal information publicly available on their social media profiles.
If you think looking up your potential clients online is creepy, then consider this: What do you think people do every time they consider using your services? That’s right, they type your name into Google. This is interpersonal research in the 21st century.
2. Prepare materials
Your potential clients will want to hold hard copies of documents in their hands at a listing presentation—having tangible evidence of your work adds to your credibility as well as the credibility of the information you are presenting.
Prepare a CMA and have a full-color market analysis on hand, along with some of your personal marketing materials. Also, consider bringing along some of your photographer’s work as a sample, but remember: only do this if you get nice glossy photo paper. It’s better to present an electronic version of an image than a poorly printed hard copy.
3. Competition is your friend
What would you think of a doctor who discouraged you from getting a second opinion? They might come off as insecure and, perhaps worse, it’ll mean they’re more concerned with their own image rather than your well-being. This is how you make a potential client feel when you discourage them from interviewing multiple agents. Encourage your potential clients to talk to your competition—this displays confidence in every way.
And, if you have prepared like you should, you will stand out from your competition anyway.
Most importantly, do not speak ill of your competition or put undue pressure on your potential clients. Inform them, be honest, and speak with confidence and you will already be ahead of the game.
Follow these tips to better improve your listing presentations. To sign up for classes, including real estate post-licensing, visit our website, www.LarsonEd.com, or give us a call at 239-344-7510.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Naples real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Let’s face it: you waste time. We all do it. You’ve set aside a morning or afternoon to get some real work done and before you know it you’re sitting on Netflix on a 6-episode binge of Gossip Girl. But what’s the true cost of wasted time when you’re a real estate agent (or any other self-employed person for that matter)? It’s important for you to ask yourself what your goals are related to time.
How many hours do you plan to devote to real estate?
How many hours do you want to spend NOT working?
Here’s a good way to judge the value of your time.
How much is your wasted time costing you?
After looking at this chart, how much does every hour wasted cost you? If you make $50,000 a year, for example, you just spent $150 watching those 6 episodes of Gossip Girl.
Be honest. How do you waste time? Consider how much time is spent in non-productive activities and consider replacing them with something productive instead.
Don’t be like this guy. Forget about the socks, just use your time wisely!
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Successful real estate agents come in many different styles, but they all share one common trait: desire. They all want to meet prospects and expand their sphere of influence at every opportunity they get.
Here are 5 habits that separate the truly successful superstar agents from the competition:
They keep up with technology
The best agents are always up-to-date on the latest technology trends, and this includes digital marketing. Search Engine Optimization (SEO), meaning how easy it is for your potential clients to find you and your listings, is constantly evolving. If you aren’t keeping up with the most recent search engine algorithm updates from Google, then you’ll be left in the dust by a superstar agent who is.
TIP: Did you know that some agents are effectively using camera drones to capture stunning imagery of their listings? Don’t be afraid to think outside the box when it comes to utilizing technology to improve your odds of success.
Credit: droneandquadcopter.com
They communicate effectively
The best agents respond to phone calls, texts, and emails with lightning quick speed. Why? Because they know that if they don’t snatch up a prospect, some other more attentive agent will.
Be the agent who answers questions and follows up with clients all the way through the transaction. By being accessible, you can make your client feel important and cared for, which is good for both of you.
Mold your communication medium to the needs of each client: if they like to text, then text; if they like to talk on the phone, then call.
Great network
Don’t be intimidated by agents who are more successful than you. Indeed, the best way to become better is to spend time with successful people and pick their brains.
And of course the top agents know more than just other agents—they know the best contractors in town, the best lenders, the best insurance providers, etc.
The larger and more successful your sphere of influence is, the more successful you’ll be.
They know their market
Expert agents know the ins and outs of their target area. They’re able to tell prospects which schools are the best, where the local hot-spots are, and the unique selling points of their area of expertise (that’s why top agents are often referred to as “neighborhood experts”). The top agents will also know how long houses have been on the market and which ones sold recently and for how much.
They invest in themselves and their business
The best agents are always learning. Complacency will rot your business from the inside out, even if you think you’ve made it to the top already. Always improve your business with material upgrades. And don’t forget about your own well-being while you’re at it.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Owners want to know what is happening with their listing. Therefore, sellers want their agent to creatively market the property, pay attention to detail, and provide excellent customer support as part of their services.
The reason most often cited by owners who were unhappy with the listing agent is not the failure of the agent to secure a buyer; it’s failure of the agent tocommunicate with them after the listing is signed.
Sellers want the property marketed on the Internet with a nice photo and up-to-date information.
If you’re not listing your client’s properties online then you’re living in the Stone Age. Make sure that you include the most flattering photo and information, just like you would for, say, an online dating profile.
Sellers want you to hold open houses.
Potential buyers are more likely to put an offer on your seller’s house if they can get a fully immersive experience with the property. Open houses allow buyers to envision themselves inside the home because, well, they are.
Sellers want you to be courteous, respect their property and respect their time.
Even if you think the seller is being needy, make sure that you make yourself available to them in a respectful way.
Sellers want you to use common sense when it comes to showings and appointments.
It’s good practice to keep a sign-in sheet when holding an open house. For one, you can use this information to build your email list. And secondly, this helps you keep track of what sorts of characters are milling about inside of your client’s home.
Watch out, Mr. Real Estate Agent! There’s a bad guy coming into the house!
Sellers want you to back up verbal information with written information.
Sure, the information you give your client may be just as good verbally as it is textually, but there’s something about information in writing that makes it seem much more reliable.
Keep in mind this top 10 list of seller desires so you don’t make the same mistake as many agents before you.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Online marketing is one the most cost-effective ways to market yourself and your listings. Your business is your database. The Internet is your resource with the most potential to contribute the greatest number of relationships to that database.
A key to Internet success is to drive business to your website and listings. This can be done through traditional advertising, search engine optimization (SEO) or natural placement on search engines, blogging, and social networking.
Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines through organic / algorithmic (unpaid) search results.
Florida real estate school
The higher on the page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine.
It is easiest to obtain a top ranking for niche areas (“Heritage Palms Golf and Country Club Condos”).
More competitive areas (“Fort Myers Real Estate”) could take longer.
Give it time for your search results to improve.
Bottom line, you won’t see a large increase in traffic until you’re on the first page of search results and in the top of the rankings. Find a niche and develop a central theme or message that you communicate in all media and platforms. Goal: get known for ONE thing.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Get motivated this week, courtesy of LarsonEd’s very own David Larson.
Naples Real Estate School
Larson Educational Services is the premier Naples real estate school and education provider. Family-owned and operated, we will assist you with every aspect of your Florida real estate career with our Florida approved Pre-Licensing, Exam Prep, Post-Licensing and Continuing Education courses. Through our top-notch classroom courses and online training, you can fulfill all the Florida education requirements.
Naples Real Estate School 