Tag Archives: services

11.10.16
by

Advice For New Real Estate Agents

Advice For New Real Estate Agents

A lot of new agents ask themselves and their mentors how to get clients. New agents often see a large client base as a source of money, and why wouldn’t you? It only seems logical.

But consider thinking about it like this: don’t worry so much about getting clients—focus on keeping clients.

Sure, it takes skill to go out and prospect for new clients, but that’s not going to set you apart from other agents—most real estate agents are comfortable talking to people and making connections.

Establishing relationships with people is going to set you apart. 

So often, people want an easy solution to their problems: “What’s the magic bullet that won’t require a lot of work?”

Sorry, my friend, but the real estate industry is not going to work like that.

Advice for Real Estate Agents

Instead, your success will depend on your drive, work ethic, and attention to detail. Do you think SEO will be the trick? What about Social Media prowess? Maybe you want to hit the pavement or cold call people. More power to you. But these are just tools and techniques.

The same way a football offense must choose a run play, pass play, kick, or punt, you must choose between your own tools, each one chosen based on specific circumstances. If all you can do is pass the ball, you may not last. Likewise, if all you do is wait for potential clients to contact you, you won’t make it in this industry.

Don’t hide from the SuperStar agents in your area, call them up and take them out to coffee (your treat). Ask them about the area, let them share their wisdom and listen closely. If you have a good rapport, meet up again and you might have a mentor.

Find your niche. You might think this business is all about transactions, but really it’s all about relationships. And the beautiful thing is that the better relationships you have the more homes you’ll sell.

So work hard. Leave the office. Have some fun. Get out there and sell some homes. And, in the process, make some freinds.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

13040 Livingston Rd. #12

Naples, FL 34105

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

11.03.16
by

A Simple Tip for Florida Real Estate Agents

Listen, guys. I know you’ve all heard it a million times before, but it can’t be overstated: clear out the alligators from your listings.

Nothing will scare a buyer more than seeing a giant cartoon alligator plopped down on the front yard.

Get rid of them!

Florida Real Estate School

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

13040 Livingston Road #12,

Naples, Florida 34105

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

10.25.16
by

Breaking News!–Naples Real Estate School

This just in: LarsonEd is the best Florida real estate school!

Florida real estate school

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

13040 Livingston Rd. #12

Naples, Florida 34105

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

10.20.16
by

Stores are Already Selling Christmas Decorations?

It’s not even Halloween yet and I saw Christmas decorations in WalMart the other day. At the pace we’re going, I’m probably a little behind the curve on this one, but Happy Valentine’s day 2017, everybody!

Florida Real Estate School LarsonEd

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Naples real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

13040 Livingston Road #12

Naples, Florida 34105

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

10.18.16
by

7 Tips for Masterful Negotiation Part 2–Florida Real Estate School

7 Tips for Masterful Negotiation Part 2

Florida Real Estate School

Think confidence, machismo, and stamina are the keys to winning a negotiation? Then your bargaining skills need a reboot. Over the past decade, a growing field of literature on the subject has come to the conclusion that checking your ego at the boardroom door is a must. Compromise and kindness are the new rules of negotiation. How does this gentler approach work? We’ve compiled a short list of pointers to get you started.

 

  1. Ditch the Dog Metaphors.

Negotiating: It’s two pit bulls locked in a room and one is going to be forced to roll over. Ick. That mentality is not only outdated, but will get you nowhere. That’s because, frankly, baring teeth and barking the loudest doesn’t have the power it might seem to when bargaining. When deal making gets tense, no one ever wants to back down. In Roger Fisher and William Ury’s negotiating text, “Getting to Yes,” the experts suggest that instead of viewing your counterpart as the adversary, you focus instead on the merits of the case and search for ways to achieve reciprocity. The idea is to “attack” the underlying issue, rather than the other negotiator.

Florida real estate school

This is how you look when you try to act tough during negotiations.

 

  1. When All Seems Lost, Gain Something Else.

If a negotiation is going nowhere, and taking up too much of your time and energy, you may want to walk away from it. Before you do, entrepreneur Janine Popick recommends that you stop and think: What else can my company or I get out of this situation? Might someone else give the negotiations a try? Or perhaps you can use the bad situation as an opportunity to train someone at your company on how to deal with toxic clients.

  1. Remember: You’re Already a Pro at This.

However much you think you negotiate, you’re probably underestimating your experience. That’s what bargaining manual Getting to Yes posits. “Everyone negotiates something every day,” the author wrote. And in Bargaining for Advantage, author G. Richard Shell agrees: “All of us negotiate many times a day.” Yes, your co-workers, children, spouse, and even fellow passengers on the train, help you refine your skills day in and day out.

 

Utilize these 7 tips to reach your own level of negotiation mastery.

 

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

1400 Colonial Blvd. Suite 44

Fort Myers, FL 33907

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

09.29.16
by

What Sellers Want From Agents Part 1 (VIDEO)

Owners want to know what’s happening with their listing. Therefore, sellers want their agent to creatively market the property, pay attention to detail, and provide excellent customer support as part of their services.

The reason most often cited by owners who were unhappy with the listing agent is not the failure of the agent to secure a buyer; it’s failure of the agent to communicate with them after the listing is signed.

  1. Sellers want you to add value by providing much more than the sellers could do on their own.

If they could have found that extra value on their own then what do they need you for?

  1. Sellers want you to look at the entire situation and give good advice.

It’s difficult for sellers to be objective about their own property. Emotional attachment, nostalgia, and good memories cloud their ability to accurately assess their home’s value. That’s why you need to be the voice of reason and wisdom for the seller.

  1. Sellers want you to remember who the customer is and respond to their needs.

Always remember that your relationship with the seller is a mutually beneficial one, and you should remember your role as well as your client’s. This relationship will sometimes require you to swallow your pride.

Florida real estate school

Okay, you gotta have a cut-off point though.

  1. Sellers want to be treated like partners—keep in touch and update them at least once a week.

There’s nothing more frustrating for a seller than to be left in the dark. Keep them in the loop even if there’s nothing to report. This lets your client know that you care about them and their needs.

  1. Sellers want to see a nice brochure—accurate, detailed, and professional.

A nice brochure shows that you’ve done your homework on the property and that you’re prepared to present their listing to potential buyers in the most professional way possible.

Keep in mind this list of seller desires so you don’t make the same mistake as many agents before you. Check back next time for part 2.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

13040 Livingston Road #12

34105

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

09.13.16
by

How to Sell Health Insurance to Small Businesses Part 2

How to sell health insurance to small businesses Part 2

Small and medium sized businesses account for more than half of new job creation in the US. Therefore, they offer a great prospecting opportunity for health insurance professionals.

Check out these 10 tips for selling health insurance to small businesses.

6. Empathize

Get an understanding of what motivates your potential client. What are their goals and challenges? What is their budget?

The first question you ask never really gets to the heart of the matter. Follow up with two or three more questions to get to their real pain and needs as a business.

7. Build Genuine Relationships

The key in this tip is the word “genuine,” as in not forcing the issue. Get some knowledge on the prospect’s background (perhaps even take notes to keep for future reference) and ask them a ton of questions.

8. Do More Listening than Talking

We all know you’re a good talker (or at least you should be). Why else would you become a health insurance sales professional? But resist the urge to talk too much about yourself and the products you’re selling. For a start, there’s a chance that you may be providing a solution to a problem that this prospect doesn’t have. Second, you might come across as arrogant. Remember to give a little and give a little in the conversation. If you notice yourself talking too much, divert the attention back to your prospect.

ded69-florida2blife2band2bhealth2binsurance

9. Don’t Plan Conversations (Too Much)

It’s good to have an idea of where you want a conversation with a prospect to go, otherwise things may get off course and you will spend more time than necessary with a potential client. But it’s also important that you don’t sound too scripted or over prepared when it comes to talking points in the conversation.

Overly scripted sales pitches and conversations make you sound robotic and they make your potential clients uncomfortable. Learn to think on your feet, get a vibe for the person on the other side of the table, and have fun. This may take some practice if you’re not already skilled in this area, but your conversation skills can always be improved.

10. Find a Mentor

Whether you’ve been a health insurance sales professional for 20 years or 1, we can all improve. Ask one of your colleagues to shadow you on a sales call and get feedback frequently. Ask them how they deal with some of the common problems you encounter. Odds are they’ve had to deal with the same problems as well.

If you’re a one-person operation, then try to network with other health insurance professionals at conferences and different professional events in the area.

Follow these tips and you’ll be more likely to get those small business clients in no time.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

13040 Livingston Rd. #12

Naples, FL 34105

info@LarsonEd.com

239-344-7510

www.LarsonEd.com

08.09.16
by

Get Your License from Florida Insurance School LarsonEd

Remember: LarsonEd is not only your Florida real estate school, but also your insurance school of choice!
florida insurance school
To sign up for insurance classes, give us a call at 239-344-7510 or visit our website, www.LarsonEd.com/insurance.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

 

Brad Larson

Larson Educational Services

13040 Livingston Road #12

Naples, Florida

34105

239-344-7510

info@larsoned.com

www.LarsonEd.com

 

08.04.16
by

4 Leadership Styles to Fit Any Situation

You may think that leadership is fixed and finite–a boss tells people below them what to do, and those people do it. However, as your personal skills change so too will your leadership needs. Likewise, as your team grows and improves, your leadership skills will become more valuable.

A one-size-fits-all approach to leadership may be hurting your real estate business. Here are 4 leadership styles you need to know as a real estate professional and when to use them.

leadership styles florida real estate school

Directive

Use this leadership style when people are highly committed but not necessarily competent with the given task.

When the task is difficult, and the people performing it are inexperienced or have low commitment, then it’s necessary to give instructions as to how the job should be done. This style of leadership puts a strong emphasis on the task, as well as a low emphasis on the people performing it.

Coaching

When people have some competence relative to the task, but are low on commitment.

When the task is difficult, but the people have some skill they need direction and supervision because of their relative inexperience. They also need support and recognition to build their confidence and involvement in decision-making to restore their commitment (which may have declined because of frustration on the team).

Supporting

Use this leadership style when people are highly committed but have varied competence.

When you have a situation that requires a supporting leadership style the individual’s skill-set has improved, but they still require support to sustain motivation to bolster their confidence. As a leader, you can start to take a backseat, giving acknowledgement and praise when necessary.

Delegating

Use this leadership style when people are both competent and committed.

People who are competent and committed will be able and willing to work on a given project by themselves with little supervision or support. Occasional monitoring allows you, as a leader, to stay informed and ensure that team members have the necessary resources. But, for the most part, this team will be better when left alone.

The better you understand your team, the more likely you’ll be able to use the most effective form of leadership. Utilize these 4 types of leadership to better lead your team in the future.

To sign up for classes, including brokers post-licensing courses, give us a call at 239-344-7510 or visit our website, www.LarsonEd.com.

About Larson Educational Services:

Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.

Brad Larson

Larson Educational Services

 

13040 Livingston Rd. #12

Naples, Florida 34105

info@LarsonEd.com

239-344-7510

www.LarsonEd.com