This #ThrowbackThursday goes all the way to the 1840s when I was a gun-slinger in the wild west (PS I bet you didn’t know I’m almost 200 years old). #TBT
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Every sales associate has war stories about indecisive, demanding, disloyal, or financially irresponsible buyers. These questions can help you determine a buyer’s motivation upfront.
It’s important find out whether buyers have completely unrealistic expectations.
How long have you been looking?
Are you working with anothersales associateor broker? If yes, whom?
If the buyer is working with another agent, then you must destroy that agent.
Do you rent or own your current home?
What is your monthly rent or mortgage payment?
Must you sell a home before buying? If yes, what is the status?
Must you complete a lease period before buying? If yes, how long is the lease?
“We’re really going to miss our old place.”
Do you have a budget for monthly payments? If yes, how much?
What’s your price range?
Has a lender prequalified you for a loan? If yes, for how much?
Ask these qualifying questions of your buyer and you will be more suited to meet their needs in no time. Check back soon for Part 2!
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Florida real estate school Larson Educational Services has 1000 likes on Facebook! Thanks to our amazing fans and everyone who supports us in bringing you the best real estate education in the state of Florida.
Brad Larson
Florida real estate school Larson Educational Services
Larson Educational Services is an approved NMLS Education Provider (ID: 1400171) and 20 Hour SAFE Comprehensive Mortgage Loan Originator Course is the 20-hour course approved by NMLS (ID: 1181) to obtain your Mortgage Loan Originator license.
2015 Dates and Times
Weekend Classes: 3 days – Fri, Sat, Sun 8:30am – 4:30pm each day
Weekday Classes: 3 days – Tue, Wed, Thu 8:30am – 4:30pm each day
About the 20 Hour SAFE Comprehensive Mortgage Loan Originator Course
Federal and state laws require that state-licensed mortgage loan originators complete NMLS-approved pre-licensure education at an NMLS-approved school. Larson Educational Services is a Florida-based NMLS-approved school – NMLS PROVIDER ID: 1400171 and NMLS COURSE ID: 1181.
Mortgage Loan Originators or MLOs are an integral part of the real estate transaction. As a licensed MLO, you will be working with mortgage lenders to obtain financing for potential home buyers and you will be paid based on the financed dollar amount. It is a challenging, but financially rewarding career choice.
All MLOs are regulated by the state in which they will originate loans and must be registered with the Nationwide Mortgage Licensing System or NMLS. The curriculum development team at Larson Educational Services has developed this course to include the mandated hours and topics and to reflect the body of information required for an entry-level mortgage loan originator.
At the conclusion of this course, you will be armed with the knowledge to legally, safely and efficiently serve the needs of today’s borrowers and lenders in real estate financing transactions. The course workbook combines detailed text, student notes, and sample questions. The course is updated as necessary to reflect ongoing changes within the mortgage industry. This course includes ALL exam preparation materials necessary to be prepared to pass both NMLS exams, including the Uniform State Test (UST) questions.
Key Objectives of the Course by Unit
Unit 1: Florida Specific Laws and Rules
Unit 2: General Mortgage Knowledge
Unit 3: Federal Mortgage-Related Laws
Unit 4: Mortgage Loan Origination Practices
Unit 5: Mortgage Loan Originator Processes
Unit 6: Ethics in the Mortgage Industry
Course registrations at Larson Educational Services can be made by phone (239) 344-7510 or on our website LarsonEd.com. We accept “paid” or “unpaid” registrations at time of enrollment, meaning you can pay your tuition today or wait until you check in on the first day of the class. Either way, your seat in the course will be secured.
Your goal with advertising to buyers is to create a favorable image and differentiation. But be careful because most consumers choose an agent based on a personal referral rather than a bus bench or billboard. Especially if that billboard looks like this:
With specific advertising, you are trying to stimulate activity on a specific property. Therefore, once a property is listed, it’s time to get to work finding a buyer.
The A.I.D.A.Approach toAdvertising
The A.I.D.A. approach to advertising dates back many years, and is a useful guide for anyone who needs to write a sales ad, especially agents with little or no ad-writing experience.
Attention: Write a headline that describes the number one feature of the property to sell them on reading the ad
Headlines
Word combinations
Typefaces and layouts
Color
Interest: Once you get their attention you need to cultivate interest
Connect the opening line to the headline; get to the point of the headline immediately
Use short sentences, and punchy words
Don’t lead with numbers; the decision comes from the heart
Don’t talk about special offers or discounts at this point
Desire: Create excitement by appealing to the senses
List a benefit for every feature
Use clear and concise language
Build mental images
Establish the credibility of your claims
Action: Convince them to make a purchase
Be convincing without being pushy
Call to action — Be clear about the step to take
The TV pros offer a special price and place a time-limit on it to get them to act NOW!
Follow these rules for effective advertising and you will be selling more homes in no time.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Although the state says you have up to 2 years to complete this course after obtaining your Florida Sales Associate license, we recommend attending this course within the first 2 months of being licensed. Why? Because this course lays the foundation for you to conduct the practical side of the business –finding sellers, properly pricing, marketing, finding buyers, negotiating and more!
In the Florida 45 Hour Sales Associate Post-License Course at Larson Educational Services, you’ll sharpen your skills in every aspect of listing and selling. You’ll learn how to professionally prepare and present a comparative market analysis that separates you from the competition. You’ll discover techniques to increase your percentage of listings sold. You’ll learn strategies to demonstrate and reinforce pricing decisions. And you’ll learn all about marketing, real estate technology and building an internet presence that gets you found online!
Topics Include:
Career development
Discrimination laws
Prospecting for listings
The listing presentation
Working with buyers
Writing and presenting offers
Financing the purchase
Investment property
Risk management
Business planning
Proper pricing
Listing contracts
Sales contracts
Mortgage alternatives
Closing the transaction
Property management
Not ready to pay for your course, but want to hold your seat?
That’s ok! We accept unpaid registrations online or by phone.
Your tuition will be due on the first day of class.