We figured we’d get some work out of the turkey before we, ya know, eat him. He’s terrible on the phones 
Florida Real Estate School Larson Educational Services
Brad Larson
1400 Colonial Blvd. #44
Fort Myers, Florida
33907
239-344-7510
Tag Archives: florida real estate school
Qualifying Buyers Pt. 2–Florida Real Estate School (VIDEO)
Register for class: http://www.larsoned.com/realestate/post-licensing/
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Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
239-344-7510
http://www.larsoned.com/
Meeting and Qualifying the Buyer Pt. 2–Florida Real Estate School
Meeting and Qualifying the Buyer Part 2
Last time, we discussed the first 9 questions you can use to help determine a buyer’s motivation. Every sales associate has war stories about indecisive, demanding, disloyal, or financially irresponsible buyers. These questions can help you determine a buyer’s motivation upfront. This week we will be going over the final 9 questions.
- How much cash do you want to use for the purchase?
- Do you have special requirements in a property? If yes, please list.
- If you have school-age children, are you willing to move during the school year?
- Who is your employer?
- Will anyone else help you make the buying decision? If yes, who?
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“All signs point to yes you should definitely refrain from buying that house.” |
- If we find the right property, are you prepared to make a decision now?
- What times are best to contact you?
- What times are best to view properties?
- How do you like to communicate?(Phone oremail)
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Or pager, if that’s where we have to go in this relationship. |
Ask these qualifying questions of your buyer and you will be more suited to meet their needs in no time.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Brad Larson
Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com
239-344-7510
Florida Real Estate School Throwback Thursday
This #ThrowbackThursday goes all the way to the 1840s when I was a gun-slinger in the wild west (PS I bet you didn’t know I’m almost 200 years old). #TBT
Check out our class schedule here: www.LarsonEd.com/RealEstate
Brad Larson
Florida real estate school LarsonEd
1400 Colonial Blvd. Suite 44
Fort Myers, Florida
33907
239-344-7510
Florida Real Estate School LarsonEd is Proud to be Family-Owned Small Business
Larson Educational Services is proud to be a family-run small business in a country that allows entrepreneurs like us to thrive. Thanks for supporting LarsonEd.
Larson Educational Services
Brad Larson
1400 Colonial Blvd. Suite 44
Fort Myers, Florida
33907
239-344-7510
Qualifying Buyers–Florida Real Estate School (VIDEO)
Register for class: http://www.larsoned.com/realestate/post-licensing/
Like us on Facebook: https://www.facebook.com/LarsonEducationalServices
Subscribe to our Youtube channel: http://www.youtube.com/subscription_center?add_user=LarsonEducationalFL
Follow us on LinkedIn: http://www.linkedin.com/company/larson-educational-services
Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
239-344-7510
http://www.larsoned.com/
Meeting and Qualifying the Buyer Pt. 1–Florida Real Estate School
Meeting and Qualifying the Buyer Part 1
Every sales associate has war stories about indecisive, demanding, disloyal, or financially irresponsible buyers. These questions can help you determine a buyer’s motivation upfront.
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It’s important find out whether buyers have completely unrealistic expectations. |
- How long have you been looking?
- Are you working with anothersales associateor broker? If yes, whom?
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If the buyer is working with another agent, then you must destroy that agent. |
- Do you rent or own your current home?
- What is your monthly rent or mortgage payment?
- Must you sell a home before buying? If yes, what is the status?
- Must you complete a lease period before buying? If yes, how long is the lease?
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“We’re really going to miss our old place.” |
- Do you have a budget for monthly payments? If yes, how much?
- What’s your price range?
- Has a lender prequalified you for a loan? If yes, for how much?
Ask these qualifying questions of your buyer and you will be more suited to meet their needs in no time. Check back soon for Part 2!
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Brad Larson
Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com
239-344-7510
Happy Halloween from LarsonEd!
Whoa! Who is that teaching class this spooky Halloween week?
Is that a Rick-o-Lantern?
Brad Larson
Florida real estate school Larson Educational Services
1400 Colonial Blvd Suite 44
Fort Myers, Florida
33907
239-344-7510
AIDA Model Advertising–Florida Real Estate School (VIDEO)
Register for class: http://www.larsoned.com/realestate/post-licensing/
Like us on Facebook: https://www.facebook.com/LarsonEducationalServices
Subscribe to our Youtube channel: http://www.youtube.com/subscription_center?add_user=LarsonEducationalFL
Follow us on LinkedIn: http://www.linkedin.com/company/larson-educational-services
Larson Educational Services
Royal Palm Square
1400 Colonial Blvd, Suite 44
Fort Myers, FL 33907
239-344-7510
http://www.larsoned.com/
Keys to Effective Advertising for Buyers–Florida Real Estate School
Keys to Effective Advertising for Buyers
Institutional Advertising – Marketing – Image Advertising
Your goal with advertising to buyers is to create a favorable image and differentiation. But be careful because most consumers choose an agent based on a personal referral rather than a bus bench or billboard. Especially if that billboard looks like this:
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| Photo credits: torontocondos.com |
Specific Advertising
With specific advertising, you are trying to stimulate activity on a specific property. Therefore, once a property is listed, it’s time to get to work finding a buyer.
The A.I.D.A. Approach to Advertising
The A.I.D.A. approach to advertising dates back many years, and is a useful guide for anyone who needs to write a sales ad, especially agents with little or no ad-writing experience.
Attention: Write a headline that describes the number one feature of the property to sell them on reading the ad
- Headlines
- Word combinations
- Typefaces and layouts
- Color
Interest: Once you get their attention you need to cultivate interest
- Connect the opening line to the headline; get to the point of the headline immediately
- Use short sentences, and punchy words
- Don’t lead with numbers; the decision comes from the heart
- Don’t talk about special offers or discounts at this point
Desire: Create excitement by appealing to the senses
- List a benefit for every feature
- Use clear and concise language
- Build mental images
- Establish the credibility of your claims
Action: Convince them to make a purchase
- Be convincing without being pushy
- Call to action — Be clear about the step to take
- The TV pros offer a special price and place a time-limit on it to get them to act NOW!
Follow these rules for effective advertising and you will be selling more homes in no time.
About Larson Educational Services:
Utilizing 30 years of real estate training and professional education experience, Florida real estate school Larson Educational Services is the premier provider of Florida real estate licensing, exam preparation, post-licensing, CAM licensing, mortgage loan originator licensing, and continuing education in Southwest Florida. Classes are available in Fort Myers, Naples, Sarasota, and online.
Brad Larson
Larson Educational Services
1400 Colonial Blvd. Suite 44
Fort Myers, FL 33907
info@LarsonEd.com
239-344-7510
Naples Real Estate School 